To open Malatang well, you must do it well in the following 6 aspects.
1. Position your own customer group: Generally, Malatang consumers are low- and middle-income people, and the most common ones in cities are young women or students. Most women prefer spicy food, while students prefer low-cost and affordable meals. Spending three to five yuan is acceptable to both working and student families. The accuracy of this positioning will determine the future development of the store business!
2. The choice of store address: With the above positioning, when we choose a store, we will make a small calculation in mind, where is the most suitable location to open the store. Is it in front of the school or an area where women often hang out? For example, supermarkets, nearby lively communities, and commercial districts. . . .
3. Decoration problem: Most people will fall into a misunderstanding when running a snack business, that is, the store decoration must be luxurious and upscale. In fact, this is a big mistake. Because you run a snack business, not a big hotel, and most of the people who come to spend money here are low-income people. Your luxurious decoration will directly block many guests from the door.
4. Hygiene issues: Hygiene should be an issue that restaurants must pay attention to and pay close attention to. Especially when operating a restaurant in a big city, you must pay special attention to the fact that the store's business premises must be specially arranged to have personnel cleaned immediately to ensure that it is completely clean when customers leave. Especially in the summer, we should pay more attention to the prevention and control of mosquitoes. Don't make it sloppy and make people feel off-putting when entering the restaurant. It is not just star-rated hotels that have to pay attention to hygiene. Even small restaurants must strictly control hygiene. Anyway, if I As a consumer, I will not enter an unhygienic store for the second time
5. Customer consumption psychology and pricing: Generally, most of the people who enter Malatang stores for consumption are from the bottom of society with low incomes. This determines their limited spending power. If your dishes are priced too high, it will directly affect their consumption psychology. The same thing can be ordered at different price points!
6. Service issues: When your store is just starting out, you must pay more attention to service. Think about it from another person's perspective. Do you want to be respected by others when you shop in a certain store?