I told him: the renovation of the health pavilion started from these points.
▲ Will you walk in?
◆ Signboard of Health Pavilion-poor design, you will miss it if you pass by.
For people looking for a health pavilion and passers-by, signboards are an indispensable part, and it is the first step for you to get in touch with customers. Signboards are used to identify storefronts and attract business. A good signboard has a high degree of generalization of the business content of the health center, strong artistic attraction, important visual stimulation and psychological influence on consumers, and can strengthen memory and promote communication.
◆ Window of Health Center-Learn to publicize and package yourself.
Window is a comprehensive art form which takes commodities as the main body, sets off the background and cooperates with various artistic effects to introduce and publicize commodities. A window with distinctive theme, unique style and harmonious colors can improve the overall image of the health center.
There are five common types of window display:
● Integrated: The unrelated goods are displayed in a window to form a complete window advertisement. Because of the great differences between commodities, this kind of display must be carefully designed to avoid clutter.
● Systematic: displayed in a window according to different categories of goods.
● Thematic style: With an advertising topic as the core, organize different types of goods to display around a specific theme, and send a clear message to customers, especially beauty and skin care franchise stores, such as green skin care products display.
● Close-up: Using different artistic forms and processing methods, new products and special commodities are displayed in the window to enhance the advertising effect.
● Seasonal style: according to seasonal changes, seasonal goods are displayed in a centralized way to meet the needs of customers for seasonal purchases and help expand sales.
◆ Inside the health center-It's time to show the inner beauty.
In general, the internal design of the health pavilion includes the following aspects:
Waiting area
The layout should aim at comfort, so that customers are willing to wait patiently. Magazines and newspapers can be available for customers to read, and TV sets can be placed for customers to kill time. If the store is spacious, you can consider setting up a VIP room, where guests can lie down comfortably while waiting.
Reception area
The most frequent contact between the reception area health center and customers should be based on convenience, usually located in the left area or in the center after entering the door. It should try to occupy a larger space in the store. Facilities in the reception area include chairs and tables for receptionists and comfortable chairs for customers. Tables in the reception area should be equipped with telephones, expected registration forms, computers and cash registers.
There should also be facilities for serving drinks in the reception area, so as to make customers feel at home. Products, posters, etc. should also be displayed in the reception area. The color of the display rack should be mainly light, and the lighting should be soft to avoid direct glare and cause deterioration of the goods.
Operating the workspace
As far as the health center is concerned, the operation area should be kept clean, the equipment should be neat and perfect, the room should be quiet and have good privacy, and its space should be not crowded to accommodate a customer, a beautician and the necessary equipment and materials, and rectangular rooms should be used.
The decoration of the operation area should be steady, modern and professional, and a soothing atmosphere should be created to make the guests feel completely relaxed. In addition, the operation area should have enough power to drive all kinds of instruments and equipment, supply hot and cold water at any time, and maintain proper temperature and ventilation.
▲ The decoration of the operation area should be steady.
Staff rest area
It is a rest and dining area for employees, and there should be a storage cabinet to store employees' personal belongings. If the space is large enough, you can also hold staff meetings here, place a recorder for employees to watch programs or conduct staff training.
◆ Color of Health Pavilion-Be a qualified person with good color.
Color is a very important part in the design of health pavilion. Reasonable use of colors can create a unique atmosphere in the health center.
Different light sources have different color projections, for example, incandescent lamps tend to emit red light, fluorescent lamps tend to emit blue light, and even sunlight will change color. Different colors can make people feel different. Generally speaking, red or yellow colors give people a warm feeling, blue or green colors give people a cold feeling, while white, gray and black give people a moderate feeling.
The use of green in the operation area and reception area can bring people a comfortable and quiet feeling; Blue is generally used in narrow areas, such as the lounge, which can broaden the visual space; Yellow has a pleasant and exciting feeling and can be used in consulting rooms and retail areas.
● When the color design space area of the health pavilion is small, the color of the shed surface and wall surface should be mainly light warm colors, and cool colors should be used as embellishments appropriately, so that the clubhouse will look elegant, fresh, pleasing to the eye, harmonious and varied.
● The color matching of unclosed space should be consistent, and the color matching of connected areas should not be too large, and the overall tone should be given priority to.
The decoration color of the health pavilion must be mainly light and light to relax the nervousness of employees and customers.
I told him again: you can refer to these for the decoration style of the health pavilion.
◆ Modern decoration style-simple and fashionable
If the health club is located near the office building, we can decorate it into modern styles, which are also varied, such as the modern European style with high-grade atmosphere. We can create a luxurious and elegant atmosphere through gorgeous decoration, exquisite modeling and strong cultural atmosphere.
◆ Chinese classical style-quiet charm
Classical style is also a common decoration style in health centers, such as the new Chinese style. Through the ingenious combination of classical culture and modern fashion, we pay attention to the layering of space, create a living space with traditional charm, and give people a feeling of peace of mind.
Pastoral style-natural relaxation
If there are scenic spots and other environmental attractions near the health pavilion, we can also decorate the health pavilion with an idyllic style. By creating a fresh and natural pastoral style with flowers and birds, it gives people a feeling of physical and mental pleasure and returning to nature.
After listening to my introduction, he was very happy and full of confidence in the decoration of the health pavilion. Just as he got up to leave, I stopped him, "Your wolfberry!" " He smiled at him. "It's your wolfberry!"