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Some people think that it is a rare opportunity to enter the pig breeding industry at present. Is that really the case?
"Dingjia Pig" has always brought its own traffic, and Netease's huge funds once again surprised everyone. On April 28th, Netease Weiyang announced that it had obtained a financing of 654.38 yuan+600 million yuan led by Meituan, which was led by a innovation works. Netease said that this fund will be mainly used to promote and copy Netease Weiyang agricultural model.

At the end of last year, Netease's black pigs were sold online from their own staff restaurants to public dining tables. From March 2 1 to April 9 this year, Netease Weiyang raised funds 1 1.2 million yuan nationwide, which once again attracted attention. At present, Ding Lei, founder of Netease, has been raising pigs for eight years. Netease Black Pork has won frequent competition from restaurants of many companies, won favorable comments from employees, and made the public curious about the taste of Dingjia Pig. Ding Lei's wonderful promotional activities attracted people's attention. One month before the financing was announced, Ding Lai tasted the snacks made from pig feed in the live broadcast. Ding Lei's black pork stood on the hot air of the subject when waiting in line.

This has been confirmed by the continuous updating of enterprise dynamics in the industry, the observation of the chairman of the animal husbandry association and the behavior of investors. 20 16, a large amount of funds began to enter the pig industry, but it is still overweight. Netease is unwilling to disclose the detailed information of financing reasons at present, but it is a good opportunity for capital to enter and expand.

Netease Weiyang's financing seems to confirm Ding Lei's logic, and colluding with capital, efficient and ecological scale agriculture is a feasible method. For a long time, agriculture, especially aquaculture, usually needs a lot of investment, while private equity is usually only about ten times. Capital is willing to invest more in other areas with higher private equity value. However, today, investment funds have soared, and areas with high PE value and short PE are replaced by capital. Only agriculture and medical services without capital have been greatly improved, and the necessary market has been hidden. Maybe gold bars.