Christian Bakery is a well-known French baking brand. Its products are famous for their unique flavor, high-quality raw materials and exquisite technology, and are deeply loved by consumers. In addition to the company's own problems, the important reason for brand closure is naturally the mask storm in recent years. Christine's bakery was in trouble and had to take measures to close it.

Some netizens reported that although Shanghai has fully resumed normal production and living order since the beginning of June, Christine's store was closed. Southern Reporter learned that Christine, a baking chain brand founded in 1993, had nearly 1,000 retail stores at its peak and landed on the Hong Kong Stock Exchange in February 20 12. It was once called "the first baking stock". On July 2 1 day, Southern Reporter tried to call Christine's headquarters and several stores in Shanghai, but they were unable to get through.

The reason why the cake shop is closed

1, the competition is fierce. With the development of e-commerce and the change of consumers' consumption habits, the competition is becoming increasingly fierce. If there is not enough competitiveness, the cake shop is easy to close down.

2. The cost increases. The operation of the cake shop needs a lot of capital investment. If the cost increases too much, such as rent and employee salary, the cake shop will easily close down.

3. Quality control. The quality control of cake shops is very important. If there is a problem with quality control, the cake shop is easy to close down.

4. Marketing strategy. If there is not enough marketing strategy, there is no way to attract consumers and improve customer satisfaction, so cake shops are easy to close down.

5. Lack of funds. If the cake shop is short of funds, it will lack the necessary operating funds and equipment, which will affect the business development.