Tustin China Hamburg was founded in 20 12, and its headquarters is located in Fuzhou, Fujian [5]? .
Tasting is a new national cultural catering enterprise that takes Hamburg as the taste carrier and expresses China temperature and China culture with China taste [5]? .
"Being a fast food brand with temperature" is Tastin's initial intention to create a brand. Product innovation has always been the brand foundation that Tustin adheres to. Tustin has set the lofty goal of "redefining western-style hamburgers in China way, conveying China culture with China flavor, and letting the world know and fall in love with Fort China"? .
Tasting takes "Hamburg with Chinese flavor and brand globalization" as its brand exhibition concept. From the three dimensions of "building a cultural brand, creating China Hamburg, and keeping close to customers", we will build the oriental taste and national belief in the minds of the audience, and make every effort to create a hand-made "China Hamburg" that not only meets the tastes of Chinese people but also meets the needs of convenient dining. .
Tastin is determined to be the pioneer of "expressing China culture with the taste of China", and takes "making a good hamburger in China, transmitting the temperature in China and promoting China culture" as the development mission, and has been striving for this for a hundred years [7]? .
20 12 dreams sprout and start in Jiangxi, and Tastin is born [12]? .
20 17 Facing the brand, innovating the category and launching the "Hamburg+Pizza" dual-category product model [12]? .
20 18 Tasting's "Baked Burger Embryo" came out, redefining Hamburg in China way. [ 12]?
20 19 Take "One Hundred Stores Forward" as the goal, study steadily, make clear the future development direction and become China people's own hamburger brand. [ 12]?
In 2020, a brand-new category of "China Hamburg" came out, and in the same period, the number of stores nationwide launched the "Oriental Taste Awakening Plan" quickly exceeded 500+. [ 12]?
202 1 set up branches in nine cities of China, and planned the new annual goal of "lions going out and thousands of stores winning together", which achieved a historic breakthrough in the number of contracted stores 1000+.