Attracting passenger flow skills. Nowadays, many people choose to open their own stores and start their own businesses. Because it is easy to open their own stores and the income is not bad, many entrepreneurs have considered opening snack bars when entering the catering market. Here are some tips to attract passengers.

Attracting passenger flow skills 1 1, the rule of convenience

I wonder if the bosses have ever met pedestrians who came into the store to shelter from the rain and borrow umbrellas to ask for directions when the store was open. Now many merchants refuse them because of trouble, and are unwilling to provide convenience for customers and pedestrians.

In Japan, a shop advertised "free use of garden toilets" in the street, which attracted many pedestrians. Pedestrians go in and out of the bathroom, and customers keep coming, so business is naturally getting better and better.

This is the law of convenience, which is convenient for others and for yourself. KFC and McDonald's are the best examples of the application of the law of convenience: opening the bathroom to the public for free, on the one hand, solves the pain points of passers-by going to the toilet, on the other hand, attracts customers. After all, most people don't leave after going to the toilet, and the business of ordering a drink or hamburger is coming!

Store reference:

Toilets, Wifi, leisure facilities and so on can be opened free of charge in the store, and the purified water in the store is also provided to customers or pedestrians free of charge. In midsummer, passers-by are allowed to enter the store to enjoy the cool. These convenience measures will give people a very intimate feeling and will naturally attract many customers.

Second, the scarcity law.

As the saying goes: things are rare, and people tend to cherish and cherish those hard-won things. Just like when Apple's new mobile phone is pre-sold, there are always some die-hard Apple fans who will queue up in advance to book it.

I am deeply touched by the law of scarcity. I went shopping some time ago, and most of the clothes in offline stores are the same.

However, after visiting a brand store, the clerk told me that there are only a dozen pieces of this dress in Henan Province, and it is a limited edition. I won't worry about hitting the shirt when I wear it on the street, so I bought it without hesitation.

Store reference:

Nowadays, many chain clothing stores are implementing differentiated competition, weakening the homogenization with their peers' products, such as "the only distributor of xx brand in a city" and "the only store selling xx clothing in a city" and so on.

This will give customers an impression that the products in the store are scarce, and naturally they will feel that the products in the store should be complete, so they will naturally choose your store when buying in the future.

Third, the law of influence.

The influence of the store directly determines whether customers choose to enter the store for consumption. Dear leaders, when you are shopping as an ordinary consumer, you pass by a shop. What influenced you to walk into this store? What influenced your purchase decision?

For example, the picture of a delicious dish attracts you into the restaurant, and the personality of the model in the window of the clothing store also attracts you into the store. This is the law of influence.

Nowadays, many online celebrity shops have played a variety of new tricks on the law of influence, but all of them are unique store decoration design style, novel service personnel dress, distracted menu copy and so on. They attract passers-by into the store to experience consumption through sensory stimulation of sight, hearing and smell.

Store reference:

Therefore, our shops should make full use of sound, images, pictures, words, colors and other factors to influence pedestrians and attract customers to shop.

Fourth, the first law

No store is very popular as soon as it opens, and the popularity of the store needs to accumulate over time. In fact, bosses, your store doesn't need to be the best in the country or the best in the whole company.

You just need to be a leader in your regional market. For example, the red flag chain in Sichuan has regional characteristics.

Store reference:

It can be said that every store is surrounded by competitors now. Your store only needs better service, better products and better sales skills.

These "little things" add up, and your store will definitely become the first in the comprehensive strength of this area!

Fifth, the law of word of mouth.

For the store, the golden cup and the silver cup are not as good as the customer's reputation. The greatest salesman in the world is the customer himself. It is better for the customer to say, "This medicine is really effective!"

Take Haidilao as an example. Haidilao officials never spend money on advertising, but it has become a China catering brand # 1. What does it depend on?

Word of mouth communication! Major bloggers and self-media numbers spontaneously share the treatment they enjoy in Haidilao (for example, if a person goes to eat hot pot, the waiter is afraid of you alone, and directly hugs a big bear to accompany you). This is the power of word-of-mouth communication!

But the premise is whether your soft and hard strength is strong enough to trigger word-of-mouth communication?

Store reference:

When recommending products to customers, store managers should pay more attention to the promotion of professional knowledge of shop assistants, starting from the actual situation of customers. After all, customers still have certain needs when they enter the door.

Excellent professional knowledge, suitable joint sales and good service attitude will naturally spread the word of mouth of the store.

Six, classification rules

In fact, customers in every store can be classified according to their age and spending power. In this way, the store can carry out targeted publicity and maintenance for different groups of people and different activities, on the one hand, it can improve the activity participation rate, on the other hand, it can also appropriately reduce the workload of the clerk.

The best application of classification rules may be banks and other financial institutions, which directly launch suitable wealth management products according to customers' daily income and consumption habits, so that you can't refuse if you want, just like tailoring them for you.

Therefore, we must master the consumption habits of old customers and launch targeted activities at an appropriate time, so that customers will not be lost.

Store reference:

At present, almost all stores have their own member maintenance. Stores can classify customers who have already consumed and carry out targeted maintenance, so as to improve the return rate and transaction rate, and realize the simultaneous drainage and attracting customers.

Skills to attract passengers 2 First of all, find the right person to do the right thing and have a clear positioning.

What is your product? Who is your customer base? Whether it is an entrepreneurial group or a work group, whether it is a "treasure mother" group or a college student group, their interests and hobbies. Only by understanding the attributes of the fan base can we set the corresponding welfare with emphasis and find the accurate fish pond better.

Second, knowing who you are will make you steady and have a clear goal.

The place where the target fans gather can be a traffic pool, a platform, a community, etc. According to the attributes of your fan base, you need to know which traffic pools your target fans are active in, find the corresponding traffic pool, put in the corresponding super welfare, and attract accurate fans to take the initiative to add you.

The accurate fans you need may be in your address book, in the hands of competitors or peers, in the circle of friends of your customers, online or offline.

Most people will appear in various traffic pools on the Internet, and there must be traffic pools suitable for your drainage, namely WeChat group, circle of friends, introduction of old customers, QQ group, official WeChat account, live broadcast platform, video platform, dating platform, Baidu search engine, Ali and Taobao, self-media platform, post forum, Weibo, category website, B2B website, maternal and child app, Baidu bidding and internet radio station.

Different traffic pools have gathered different target fans. As long as you find the right method, you will attract a large number of accurate customers to come to you.

Third, build a continuous content value library.

How much value can customers give you back? Value is a reason for the target fans to act. There are two main drivers of getting others to act. The first is profit-driven, and the second is risk-driven.

Our best way of drainage is to provide value, give benefits, help customers solve problems, let customers willingly add you, and willingly help you split. Welfare is the most important thing for fission fans. Design corresponding super benefits according to the attributes of their target groups. Later articles have the opportunity to share how to design super benefits.

Fourth, the premise of the transaction is trust. Without trust, there is no transaction.

Fans join us, and everyone doesn't know much about it. Don't rush to clinch a deal, build trust first. How to build trust? The best way to build trust is to provide value and cash benefits.

For example, if I teach drainage, give you some dry drainage content, and do it according to my method, trust will be superimposed a little, and a deep emotional trust will be established to a certain extent before the next fission.

Five, the flow direction blasting must be fission.

The best fission method is continuous fission, and a good drainage activity can be divided into the first, second, third or even infinite fission. The main reason of chain fission is profit-driven.

Fans will help you forward or recommend new fans to you in order to get corresponding benefits. You can also guide and throw out new drainage ideas and new benefits, let fans become seed players, help you fission and continue the cycle. Find the community of target fans and detonate. ...

Attracting passenger flow skills 3 1. Introducing eye-catching dishes is an important method and skill in snack bar marketing.

Snacks, as a kind of food that people are willing to consume after meals or when they go shopping for a walk, will inevitably attract people's attention on dishes. In addition to several classic dishes in the store, we must have our own innovations when operating snack bars, and distinguish our snack bars from other similar snack bars, so as to better attract people's attention and attract more consumers into the store.

Second, improving the service attitude of the staff in the store is an important method and skill in snack bar marketing.

Now more and more catering operators pay more attention to improving the service attitude of the relevant personnel in the store while doing their own products well. Many consumers are not only satisfied with delicious food, but also need warm service. Therefore, when training employees, investors need to emphasize the importance of smiling service and constantly optimize the service attitude of relevant personnel.

Thirdly, it is an important method and skill to carry out moderate preferential activities in snack bar marketing.

Many snack bars often encounter certain fluctuations in business after opening for a period of time. How to stimulate consumers' desire for consumption again is a problem that investment operators need to study. In order to revive the business of snack bars, it is necessary to carry out preferential activities moderately.

Snack bar operators can combine some products in the store and sell them, and carry out preferential activities by launching low-priced packages; You can also buy gifts, recharge stored value cards, send gifts and other ways to carry out preferential activities.

The main purpose of carrying out preferential activities is to stimulate the willingness of new and old customers to spend money in stores, so when considering specific marketing strategies, we need to consider them from the perspective of consumers.

4. Online and offline promotion is an important method and skill of snack bar marketing.

Moderate promotion of snack bar can make more people know about the related products in the store and bring more customers to the store, which is an important method and skill of snack bar marketing. At present, the marketing promotion of snack bars can be promoted by combining online and offline.

Offline stores can be promoted by distributing leaflets and putting up posters. On-line, you can invite creators in the food field to come to the store to taste snacks, and promote the store with words and videos, which can help snack bars gain more consumers' attention.

Opening a snack bar is a relatively preferred project for many investors engaged in the catering industry. However, in order to make the business of snack bars more prosperous, investors and operators need to constantly improve their business philosophy.

According to the consumption tendency of local consumers, while ensuring the quality and taste of products, we will gradually adjust specific business strategies and operate wholeheartedly. This will not only make the snack bar gain a better reputation, but also achieve a win-win goal for consumers and operators.