Let's take a look at the giant layout of offline e-commerce in the past two years, and we will know that online e-commerce has impacted the business of traditional stores.

Let's talk about my own example.

For example, if I want to get a haircut, I can open the Meituan directly and find a barber shop in the community to solve it easily.

If you want a hamburger, take-out or massage service, you can also open Taobao directly to make an appointment.

Do you think online e-commerce has a great influence on offline stores?

To be honest, this question can ask whether our own consumption behavior has changed.

Do you still insist on sitting in a barber shop with a storefront for a haircut? Do I need to drive to the spa? If your consumption habits are changing, then traditional stores are losing their original competitiveness.

However, offline stores also have the benefits of offline stores.

What they do is more influenced by old customers, while online e-commerce is more important for the number of customers and the increase of new traffic.

The so-called economics is to make goods circulate and improve efficiency. E-commerce is just a circulation channel. It will have a certain impact on traditional stores, but this is only the transformation of commodity trade. There will be more online and offline combinations in the future. But for the whole market, e-commerce has improved the breadth and efficiency of transactions. It is helpful to the whole market. Under the background of global economic integration, the exchanges between countries and even the world's commodity trade are positive to the whole world, and the comparative advantages of various places will be amplified to form industries. I believe that e-commerce will play a role in the future economic development. I hope I can help you.

In fact, many people will think that the impact of e-commerce on physical stores is quite huge, but it is not. From e-commerce to our life, it is defined as a new shopping channel and a cooperation model with physical stores.

We must look at this problem from an optimistic perspective. For example, girls love shopping, and after the emergence of e-commerce, they become the group with the largest contribution data, so they will still invite each other to go shopping in physical stores.

So in today's e-commerce resources are so extensive, vegetables, fruits, seafood, meat and poultry can all be purchased online, so some people still have to go to supermarkets and vegetable markets to buy them. This is the difference and timeliness between e-commerce and physical stores. Shopping through e-commerce requires a waiting process, and you can't get what you want right away.

Another problem to be said is that with the development of this mobile transmission technology, 5G will launch VR live shopping in the future. Its main function is to display goods in 720 degrees without dead ends, and even to create human figures through data to wear accessories. This technology will definitely be applied by physical stores.

Therefore, every industry should imagine an opponent in its development, which is helpful to the innovation and creation of this industry. Even if snipes compete with mussels, fishermen will eventually benefit.

Thank you very much for asking such a question. I think that continuing to vigorously develop e-commerce will affect the business of physical stores in the short term and promote the development of traditional retail in the long run.

Specifically, there are three reasons:

1, the future retail must be online and offline integration.

2. The Internet will reconstruct the traditional retail value chain.

The development of e-commerce will promote the awakening of traditional stores.

Therefore, we should re-examine today's consumers and their retail revolution with a rational and objective attitude.

Thank you for inviting me. Whether continuing to vigorously develop e-commerce will affect the traditional store business should be a concern of many offline small and medium-sized businesses. I want to express my personal views on this issue.

After more than ten years of rapid development, the transformation of traditional personal consumption business has come to an end, especially for the retail industry. Compared with 10 years ago, the basic necessities of life have changed considerably. In this development process, unsuitable entities have long since died out, and the remaining entities have considerable market viability. The relocation of offline markets by Internet giants such as Ali, JD.COM and Suning can also confirm this point. Although with the further development of science and technology, the offline format will change, but overall, the impact is not great.

The further development of e-commerce has little impact on physical stores. Many people may be concerned, what is the future development direction of e-commerce? Judging from my 10 years of Internet experience, the future development direction of e-commerce has three aspects.

1. Electronic commerce of industrial products

The upstream manufacturing enterprises in the supply chain that rely on e-commerce to purchase personal consumer goods have a relatively small market share in e-commerce procurement. With the gradual intensification of competition, the integration ability and procurement efficiency of supply chain have been put on the agenda, and industrial e-commerce will be further developed.

2. Industrial Internet

With the advent of 5G and artificial intelligence technology, the service procurement market brought by the development of industrial Internet must also be an important direction for the development of e-commerce.

3. The improvement of e-commerce quality brought by intelligence.

As we all know, the infrastructure of e-commerce is communication, payment and logistics. With the further development of science and technology, upgrading the infrastructure of e-commerce is also an important direction for the future development of e-commerce. For example: express robots, video-based product presentation forms, etc.

To sum up, continuing to vigorously develop e-commerce has limited impact on the business of traditional stores, but the business forms of traditional stores will still change. The focus of e-commerce development will shift to other directions.

1, the crisis of traditional industries must not come from the impact of e-commerce, such as new technologies in the industry, new marketing models, changes in consumers' consumption habits, etc. The whole society is constantly changing, and if it fails to keep up with the changes of the times, it will definitely face elimination. I often tell some physical store owners not to always complain about competitors and e-commerce. In fact, the market economy eliminated you. Therefore, we should have the consciousness and ability to change, and think about change and change.

2. The new technological revolution is a double-edged sword for the real industry, which inevitably has both opportunities and challenges. The good empowerment of new technologies has spawned new business formats in many industries, reducing costs and improving efficiency. You can't generalize by partiality.

For the current physical stores, there is a cruel reality that is bound to happen, that is, under the new internet technology revolution, many old, weak and sick people will not be able to board this train. It is also a natural law that the positions they vacate can only be given to those individuals with new vitality.

Vigorously developing the e-commerce industry will definitely have an impact on offline traditional store business, but this is not necessarily a bad impact. To some extent, it may have an impact, but overall, it is a positive impact because it conforms to the development trend!

For example, there are two fruit shops with similar quality and service, one A is still waiting for customers to come to the door and trade online, and the other B is on Meituan. Obviously, merchant B has an additional source of customers, that is, online, so B is more competitive, and some business of Store A will be completed by B online. Therefore, the e-commerce industry has an impact on A and a favorable impact on B.

For example, from the customer's point of view, if the distance is a little far, or if it rains, some customers may prefer to place an order online, so that they can eat fresh fruit at home. Although it may cost a little more than usual in the store, it enjoys better service for customers. Therefore, listed e-commerce essentially meets the higher needs of customers. Therefore, this is the trend.

Ma Yun has actually made it very clear that there will be no complete e-commerce in the future, and there will be no complete traditional retail industry, but new retail! The deep integration of tradition and online is new retail. From the merchant's point of view, it can be understood that merchants can optimize all aspects of procurement, warehousing, transportation and supply through the Internet, reduce costs, enhance competitiveness, and provide better and more convenient services to customers. From the customer's point of view, he will have a better consumption experience!

Therefore, we must actively embrace change and conform to the trend in order not to be eliminated by the times!

After reading a lot of answers, all the answers have one thing in common, that is, the existence of e-commerce has reduced jobs, which does not seem to be a problem. The development of things is forward. The changes brought about by a new scientific and technological innovation will correspondingly create new jobs and new skill requirements, and the requirements will be higher and higher, thus leading to competition and elimination. For example, the development of e-commerce has brought new jobs, such as food photography, copywriting, photo processing, marketing planning and so on. It's just that the emergence of these jobs and the increasing demands on them. Take agriculture as an example. In the past, agriculture was an industry with a high density of employees. With the development of modern agriculture, large-scale mechanization and modernization, high-density low-end agricultural industries have been greatly reduced. What about those unemployed people? In China, cities are absorbed by the service industry after rapid construction. When a new residential area is completed, it needs a new property management company, such as cleaning, security, managers, planners and so on. Therefore, every technological change and industrial upgrading will create new jobs while changing and subverting traditional industries, but new jobs require higher work skills, which is a kind of elimination and exchange of blood. Therefore, only by continuous learning and skill updating can we ensure that every new technological change will not be eliminated.

I think the development of e-commerce will definitely affect and subvert the traditional store business, forcing the traditional store business to change its previous profit and service model to meet the needs of customers. For example, there is a new business model of symbiosis between e-commerce and stores, that is, the front store and back warehouse model. The shop in front is used to display goods, giving customers an intuitive feeling. When you are sure to spend it, there are various specifications in the back warehouse. Let it choose. It will be cheaper and more affordable to buy a whole box. It can also be delivered to your door and so on. The other is to help others temporarily receive express delivery to serve themselves, and then concentrate on building a crowd and selling goods within the group, which is also a combination. E-commerce and stores cannot conflict, but they can coexist!

Philosopher's famous saying, existence is reasonable. The existence and development of e-commerce proves that its existence and profit model are suitable for the development of this society. The existence of e-commerce eliminates several links in traditional industries, thus greatly reducing transaction costs, saving shopping costs for buyers, and increasing farmers' planting income and sales costs. This is killing two birds with one stone. In the whole transaction process, farmers have their own responsibilities, they only need to do a good job in planting, improve the quality of goods, make goods more valuable and attractive, and so on. E-commerce is responsible for purchasing, packaging, delivery and after-sales, which avoids the inconvenience for farmers to operate all this, and sometimes they simply don't understand. Consumers just compare prices and services and buy cheap things. This forms a virtuous circle. Do a good job in their respective fields, and then continue to be professional, accurate and perfect.

The development of e-commerce may not exist forever. It's just that the development of this society in this period just needs it. When agriculture develops further, farmers can integrate production and marketing by themselves, which directly saves the links of e-commerce, does not save transaction costs, increases their income and saves money for consumers. As time goes by, when farmers in new areas have the ability to replace e-commerce, if they say no, e-commerce will cease to exist. The rise and fall of every industry is determined by social development. Now many agricultural companies are operating their own planting bases. In the future, the time left for e-commerce transformation will not be too long!

As for the changes in emerging scientific and technological things, my repeated view is that as long as I am sober enough and have the ability to seize opportunities, this will be an upward opportunity!

With regard to the influence of e-commerce on traditional stores, I think e-commerce has no reason and necessity only when the operation mode of stores can subvert the necessity and advantages of e-commerce. At present, the advantages of e-commerce are obviously greater than the operation mode of traditional stores!

Personal opinion, for reference only!

The development of e-commerce has the inevitability of the times and the inevitability of market development. But is e-commerce really good? Whether it will have an impact on the traditional retail industry is worth pondering. Personally, I am against the development of e-commerce. E-commerce can only appear as a supplementary part of the real economy, not as the main body of the economy.

First of all, there is an essential difference in the job distribution between e-commerce and physical business. Physical stores seem to have only sales staff, but the industries behind them can not be ignored, including manufacturing personnel, logistics, warehousing (multi-warehouse) and agents. This is a huge system, which can create many employment opportunities, while e-commerce is much simpler, including shop assistants, logistics and manufacturing personnel. Small-scale e-commerce warehousing can basically be ignored. The relative demand for personnel decreased geometrically, which brought a serious problem. The decrease of jobs and the increase of unemployed people will directly affect the consumption power. To put it bluntly, there is no money, so no one buys anything, no money to do e-commerce, competition intensifies, price reduction and promotion compress profit margins, and money is getting less and less. Under normal circumstances, physical stores have less discounts due to cost factors. E-commerce was forced to discount after price shocks, and profits plummeted. Without profit, they can only lay off employees or close stores.

Secondly, because e-commerce is not face-to-face sales, consumers can shop around at a very low time cost. In the absence of products, price is the fundamental factor to determine sales. Due to the cost, it is difficult to effectively guarantee the quality. Of course, this does not mean that all e-commerce products are of poor quality, but that some e-commerce products are of good quality. But the price competition is very fierce.

From a humanistic point of view, e-commerce will reduce the communication between people. There is an essential difference between non-face-to-face communication and face-to-face communication. As a group creature, people need face-to-face communication, and non-face communication is not conducive to social development. If people stay at home, their social culture will become indifferent, their communication skills will decline, and they will refuse face-to-face communication. In the long run, people will be autistic or even depressed. At the same time, the sense of self-satisfaction and respect brought by reducing consumption will also decrease. This is not conducive to social development.

Of course, e-commerce is also beneficial, it can realize the rapid circulation of goods, speed up consumption and increase price transparency. More reasonable resource allocation and many other advantages.

If e-commerce appears alone, it is not the need of social development, but the product of vigorous publicity. The most ideal way for e-commerce to exist should be the real economy plus e-commerce, and all e-commerce relies on physical stores. Achieve a win-win situation.

The future trend should be the combination of online and offline, mutual development, blindly developing e-commerce will only make a lot of people unemployed, the economy will not flow, all walks of life will become more and more difficult to do, and second-hand dealers will become more and more difficult to do. Some people may blame the economic downturn on real estate, but China's current national conditions determine that real estate can't close down, and it can only maintain the status quo or grow a little.