Tustin suddenly became angry because he successfully realized the China of Hamburg, which catered to the tastes of Chinese people and was enthusiastically sought after by young people.

Tustin, established in p>212, originally did not sell "China Hamburg", but sold a brand of "Pizza". At that time, there were less than 1 stores, and many people had never even heard of it. It was not until 22 that we found our own direction and launched the category positioning of "China Hamburg", and the decoration was also biased towards the national trend.

In the midst of the hot tide of the country, Tasting seems to be riding the fast wind, flaunting the words "China Hamburg's leading tide", and the decoration of the country tide makes people eager to try.

It is emphasized that the "hamburger skin" baked by hand is really different from other brands of hamburgers. The "hamburger skin" is also very chewy. Many consumers who have eaten Tustin hamburgers for the first time have said that the "hamburger skin" is good and has its own characteristics.

With the unique "hamburger skin", there are many kinds of hamburgers that meet the taste of China population, from fish-flavored shredded pork to Beijing roast duck, each of which embodies the characteristics of China cuisine.

tastin focuses on the sinking market. Most of the stores are located in the second, third and fourth tier cities, and they are close to residential areas. Develop from residential areas with large population flow, and then radiate to office workers in the city center.

In addition, Tastin is good at grasping the characteristics of young people and taking the route of young people. For example, co-signing with the "peace elite", festival marketing and national fashion marketing are all ways that young people pay attention to and can be attracted, trying to create a buzz with young people. Whenever the festival is hot, Tastin will take advantage of the situation and formulate relevant marketing strategies, which will be driven by the government.

Brand theme:

"To be a fast food brand with temperature" is Tastin's initial intention to create a brand. Product innovation has always been the foundation of Tasting's brand. Tasting has set a lofty goal of "redefining western-style hamburgers in China way, conveying China culture with China flavor, and making the world know and fall in love with Fort China".

Tasting takes "Hamburg with Chinese flavor and brand globalization" as its brand exhibition concept. From the three dimensions of "building a cultural brand, creating China Hamburg, and keeping close to customers", we will build the oriental taste and national belief in the minds of the audience, and strive to build a hand-made "China Hamburg" that not only meets the tastes of Chinese people but also meets the needs of convenient dining.

Tastin is determined to be the pioneer of "expressing China culture with China flavor", and takes "making a good hamburger in China, transmitting the temperature in China and promoting China culture" as its development mission, and has been striving for it for a hundred years.