On January 16th, 222, the 222 Chery Family Banquet with the theme of "Harvest a Beautiful Family * * * Celebration" was held in Jingmen Shuxin 4S Store. 4 car owners' representatives and media friends gathered together at the Xinyashi Ecological Food Farm in Jingmen, where * * * words are homely, * * * tastes old, and * * * seeks the future. Feeling the growth and changes of Chery in the past year, a "strange" * * * creates a beautiful tomorrow for Chery's 25th anniversary.

Advanced and Upward 221 is of great significance

Wang Debing, general manager of Chery Automobile Jingmen Shuxin 4S Store, said in his speech at the family banquet: "The past year was a year of" Advanced and Upward "for Chery. In 221, the sales volume of Chery Group reached a record high, with a cumulative sales volume of 961,926 vehicles, up 31.7% year-on-year. It ranked first in the export of China brand passenger cars for 19 consecutive years and won the "Top 2 Enterprises with Best Overseas Image" for 5 consecutive years. By the end of 221, Chery Group's global car users have exceeded 1 million, and it has become a shining' China business card' that car owners all over the world love! " On the occasion of the 25th anniversary of its establishment, Chery is entering a new milestone in the scale of enterprise development.

to achieve higher quality is Chery's insistence on building a "world-class brand". Focus on customer value and promote quality upgrade. Chery Powertrain won the title of "Top Ten Engines of China Heart" for nine times, and the company ranked 21st in the "Top 5 Enterprises in Science and Technology Innovation", and the ranking of customer satisfaction industry improved greatly, and won the China Quality and Technology Progress Award.

It is Chery's practice of "big single product" strategy to achieve advanced and upward sales. Tiggo 8, Tiggo 7 and Arrizo series have new products one after another throughout the year, and continue to create a variety of star products. In the monthly ranking of the Association of Automobile Manufacturers, "Chery Speed" ranked first in the sales growth rate of the whole industry for many months in a row, achieving a high-quality development pattern in which the domestic and overseas markets promoted each other.

to achieve advanced marketing is Chery's continuous focus on user experience and user scenarios. In 221, Chery used a "confession of a science and technology man" to show the confidence and ambition of technical Chery. Interpret a brand-new lifestyle of the national tide with the Double Eleven's "New Tide of Chinese Goods and Hundred Million Carnival"; Adapted from the divine comedy "Love Comes Slowly", which triggered the whole network to sing; With the joint appearance of OMODA 5 and virtual idol Axi, we will create OMODA meta-universe and show our cutting-edge views on the younger market!

in the name of "home", 222 users first

Building dreams and walking together is more than just Wu. As a year-end gathering of Chery and all its family members, the family banquet continues the model of car owners' activities throughout the year and is a reunion banquet created by Chery and car owners.

In the family banquet solicitation activity of Chery Car Owners' Club applet, users share their experiences about the city and highlights of the event, and actively participate in signing up as the family banquet organizer. A brand-new user operation system with more vitality, higher level, refined operation and high quality response is being established between Chery and its owners through repeated innovation activities.

The programs performed by car owners spontaneously pushed the activity atmosphere to a climax again and again, and also made users feel Chery's implementation of "customer-centered" from the aspects of products, marketing and service. Chery is serious about continuing to create value for users and being a "science man" in the new era who can really make friends with users.

standing at the new starting point of Chery's 25th anniversary, Chery is willing to join hands with all users to start a new journey and create a bright future. I look forward to more strange powder joining Chery Owners Club in the future and starting a journey of intellectual interest!