1. First, determine the products and positioning you want to operate.
Choose a project based on your own economic situation, and then conduct an on-site inspection of the market to see who the product's target users are, what their consumption levels are, and what their consumption habits are, and then determine the positioning of the product.
2. Once the product positioning is clear, you can start selecting a location.
The first consideration when selecting a site is safety and legality.
When signing a contract, you must consider many aspects. Whether it is a direct lease or transfer, you must pay attention to the legality of the contract.
Don’t worry about high rents if your business is good, so don’t be greedy for cheap or worry too much about rents. At this time, you should take a longer-term view, and don’t lose future customers because of temporary cheapness.
3. Shop decoration.
Decoration style is determined based on product and customer positioning. Different industries have different requirements for decoration. Some industries are very sensitive to store decoration, while others are not.
It is best to decorate a store based on the principles of sunshine and health. Therefore, you should communicate with the decoration staff more when choosing materials and colors for the store. Use healthy materials, which is good for yourself and others.
4. Be sure to negotiate with the team.
First, discuss and formulate a reasonable work system together. Secondly, there must be a reasonable division of labor, complementary work, what kind of business method to adopt, and appropriate proportion of dividends. These should be discussed before opening the store to avoid problems during operation.
Disputes affect business and the relationship between partners.
If you open a store by yourself, you can worry less about this aspect.
5. Be mentally prepared.
Opening a store is a very hard job. It doesn’t seem difficult to list it out one by one, but in actual operation, you will inevitably encounter problems of one kind or another.
For example, the market research required to open a store is a very arduous task. Only by going to the streets and alleys in person to see more and ask more questions can you truly find a store that suits you.
6. Prepare working capital.
In addition to preparing the rent, purchase and other funds required to open a store, you also need to prepare a certain amount of working capital. You can prepare more of this part of funds, because there are many places to spend money to open a store. If there is less, it will not be easy to turn around.
If funds are not sufficient, then purchase smaller quantities per batch to reduce the possibility of backlog.