After Taobao stores launch new products, they need to do a good job in publicity and promotion. This can attract consumers' attention and give the store the opportunity to get more orders.

If you want to do a good job in store promotion, you have to work on the promotion copy. So how to write Taobao store promotion copy?

1. How to write Taobao store promotion copy?

1. Taobao store copywriting generally includes but is not limited to the following indicators: market analysis, competitor analysis, target goals, buyer attributes, finding target buyers’ pain points, exploring deep-seated needs, solutions to pain points, and product selling points.

Refining, why choose our company (credibility and differentiation), slogan (advertising slogan), distribution channels and budget, division of labor, cooperation and responsibility, etc.

2. When writing copy, you must have a clear purpose. Refining Taobao selling points and writing copy are ultimately just to increase interaction, guide consumption, and increase store sales.

Before writing copy, we must be clear about the purpose of the copy we write. Failure to understand the purpose is like a leader arranging a task but not understanding its purpose. Often the results do not satisfy the leader.

Be sure to remember what your purpose is over and over again in the process of writing copy.

3. When writing copy, you must have an outline. Once you have an outline, you will be able to fill in the content in an orderly manner. Without an outline, you may become confused as you write, and you will not know what to write next.

Copywriting is different from other styles of writing. Copywriting will be more targeted, so you don’t need too many fancy words. Just state what you want to say clearly.

2. What are the key pieces of copywriting?

1. The copywriting of the main image must be clear and concise, so that buyers will have the idea of ??clicking when they see it. For example, focusing on the theme of activities and promotion themes are all good gimmicks.

2. The copywriting on the details page should be gradual and progressive, so that buyers who enter the store will like it more and more. You can start from the perspectives of product description, store announcements, etc.

An excellent store copy must be verified by the market. It is recommended that merchants write a few more versions and then use the through-train method to promote it, which is faster and more convenient.