Human beings are the most complex in the universe. Getting along with others is a permanent problem, and it is even more difficult for salespeople to get along with each other!
why?
First of all, we need to understand the content of sales. In the most straightforward terms: you introduce something to the other party and try to get the other party to recognize and buy it.
A sales chain involves three parties: merchants (products or services), salespeople, and customers.
Understanding the relationship between the three parties helps us find the contradictions in getting along.
Let’s take a look at some of the problems of sales in this sales chain: 1. Sales pressure. A salesperson has to face pressure from three parties. The pressure of the merchant is performance. If the merchant’s resources are scarce, they have to compete for resources; the pressure of the sales staff themselves is professionalism.
Knowledge, sales skills, etc., and the ability to sell products; the pressure from customers is to close a deal, and there is a probability of closing the deal. No one can close the deal 100%, so the number of customers is the core pressure.
2. Sales environment The sales environment is also created by three parties. The background strength of the merchant, the quality of the merchant's products, the overall quality and reputation of the sales staff, and the quality of the customer group comprehensively form the sales environment. Generally speaking, the sales environment makes big money.
All are relatively poor.
It is precisely because of the poor sales environment that the value of sales can be reflected.
Through the above two points of pressure and environment, let’s take a look at the contradictions that exist between sales. 1. Grab resources from merchants. If products are scarce, then grabbing products is inevitable. First-come-first-served, while stocks last, so
The main competitors are other internal sales staff; merchants will also come up with some incentive policies and plans, some of which have quota limits, such as how many discount places, how many gift places, etc., and resources have to be competed here.
2. In the market, the general target customer group is relatively clear. As a result, all sales are looking for customers in one general direction. It is easy to form the behavior of grabbing customers, and today's customers are also relatively smart.
, in addition to shopping around, you also need to ask sales questions, which means customers are creating customer grabbing behavior.
The main competitors here are other salespeople externally, and to a lesser extent internally.
3. Comparing performance within the team. The management of the sales team includes contrasting methods such as plan incentives and ranking culture. This has led to the sales team everyone ranking and competing for their own interests and under the influence of selfishness.
Sharing learning, uniting and helping each other will become difficult.
Grab resources, grab customers, and compare performance. Under such a premise, it is really difficult to get along with sales!
How to resolve these contradictions? 1. When the market is big, it is easier to operate. If you open a store, should you open it in a place with only one store, or in a place with many stores? Obviously, it is a place with many stores, which is why it is so
The reason why there are many Building Materials City, Bu Liaocheng, Seafood Street and Food City is that only when the market is big, the passenger flow will be more and everyone will have a chance.
The market cannot be made big by one person, it requires everyone's efforts.
If you are the only one who is full, sooner or later you will be hungry.
2. There will be as many customers as there are customers in the sales world. When competing for customers, do you argue with reason, or are you courteous and modest?
Of course, there are many factors that determine it, but you must understand that if the customer has made a transaction decision and it is a foregone conclusion, please relax and actively cooperate with the customer to successfully close the transaction so that the customer has a better feeling. Keep up with your opponent's sales.
Temperament and measure.
Pay attention to summarizing the reasons for being robbed of customers, and look for problems within yourself. You really have as many customers as you have your heart.
3. Comparison is for the sake of progress and comparison with colleagues. It is to inspire everyone to be positive and catch up with each other, instead of wasting time hurting each other, jealous of each other, and despising each other.
Why are others better than you, why are others ranked first, why are others doing well, having many customers, and a large volume of transactions? If you don’t discover the beauty of your eyes, your world will be dark. You will only despise others and not see them.
The shining place on your body.