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Tourism planning case analysis

1 Jinan Changqing District Rural Tourism Master Plan 1 Unique advantages (1) Six unique advantages: transportation, culture, location, road network, ecology; (2) Five development foundations: high government support, good industrial brand benefits, and rich resources

, with a wide source of tourists and leading scenic spots.

2 Core Problems: Traditional farmhouses are the mainstay, with insufficient business formats and insufficient product innovation.

The driving force of traditional leading scenic spots is limited.

3 Ways to crack the problem: Take advantage of its excellent location, huge customer source market, and rely on its good planting foundation and large-scale and high-quality planting areas.

With the help of new urbanization construction and land transfer policies, creative elements such as leisure, health care, and art will be injected to promote the extension of agriculture to the secondary and tertiary industries.

Focusing on the development concept of "Manor Economy", we have developed an industry-driven rural tourism development path with the theme and cluster development of modern rural manors.

4. Overall positioning: With the development concept of manor economy and the themed and clustered development of modern rural manor based on industry as the path, it aims to establish a pilot area and demonstration area for the rural manor tourism development model and a pilot county for comprehensive tourism reform in Shandong Province.

5. Space layout: One ring, one center, and five groups.

A rural recreation ring, a tourism distribution service center, five major functional groups ------- ?Zen tea blindly? Religious health and leisure family source,? Cave fragrant fruit rhyme? Quality rural vacation group,? Filial piety and courtesy return

?Historical and cultural awareness group, ?Quancheng Green Field? Urban agriculture display group, ?Chinese medicine flower field? Health care and physiotherapy group.

6 Tourism product system (1) Rural delicacies, tea-themed delicacies (Wande Town Wanshang Tea Garden Base), traditional Chinese medicine health banquet (Bian Que’s hometown health manor), wine banquet (711 Private Dongzang Winery), Baihua Banquet (rapeseed rape)

Huatian Art Manor), Fruit Banquet (Yinghai Gallery Manor, Xinghuaxi Manor, Peach Blossom Fudi Health Manor), Sophora Flower Banquet (Jiazhuang Village), Refreshing Vegetable Banquet (Quancheng Agricultural Park, Nancheng Green Manor), Vegetarian Health Banquet

(Lingyan Temple Village), farm food (Shidao Taste), spring water banquet (Quanjiale).

(2) Rural accommodation products B&B: B&B: spring water theme (Quanjiale), Buddhist theme (?Zen Tea Blindly? Cultural Health Manor, Lingyan Zen Residence), traditional Chinese medicine theme (Bian Que's Hometown Health Manor, Shuangquanzhuang Village)

, flower theme (Rapeseed Flower Field Art Manor, Xinghuaxi Manor), Great Wall theme (Qi Great Wall Inn, Great Wall Family).

Special accommodations: tree houses, containers, tent camps (3) Rural entertainment products Fruit picking, firefly hunting, flower arrangement, doll DIY, cherry jam making, cruises, fishing, vegetable picking, etc.

(4) Rural shopping products: Seven specialty products: including local products (Shidao Taste), Chinese herbal medicine series products (Bianyincheng Health Manor), beauty and health series products (Rape Flower Field Art Manor, Xinghuaxi Manor),

Cherry-themed series products (Yinghai Gallery Zhuangtong), wine series products (711 Private Cave Winery), fruit and vegetable series products (Quancheng Agricultural Park, Nancheng Green Manor), religious series products (?Zen Tea Yiyi? Cultural Health Manor

).

(5) Rural cultural products flower culture experience (Rape Flower Field Art Manor, Xinghuaxi Manor), wine culture experience (711 Private Cave Winery), ecological culture experience (Quancheng Agricultural Park, Nancheng Green Manor, Yinghai Guolang Manor)

) Religious and cultural experience (?Zen Tea Yiyi? Cultural Health Manor, Peach Blossom Paradise Health Manor), folk experience (Ten Taste of Countryside).

7 Top Ten Famous Characters (1) Cultural and health-themed manor - Zen Tea - Health Manor: Relying on the 10,000-acre tea garden base in Wande Town, with "Zen Tea - Blind" as the development concept, it creates a collection of Zen meditation experience, tea viewing, tea tasting,

The Zen Tea Health Manor integrates tea picking, tea selling, tea science popularization, tea picking, display exhibitions, special catering and accommodation.

Focus on the construction of a smart tea garden experience area, a Zen tea cultural garden, a tea culture memory hall, a parent-child handicraft workshop, a Changqing tea research and development center, a tea sea ride, tea art sketches, a Zen tea tea festival, and a tea banquet for thousands of people.

Bian Que’s hometown? Health Manor: Relying on Bian Que’s celebrity culture and the Chinese herbal medicine planting industry in Mashan Town Traditional Chinese Medicine Cultural Industrial Park, we launch Chinese herbal science popularization, visits, research and development, and physical therapy products, and develop a health manor with the theme of Chinese herbal health.

Focus on the construction of Huahai Medicine Field, Bian Que Medical Center, Traditional Chinese Medicine Physiotherapy Center, Traditional Chinese Medicine Food and Tonic Hall, Health House, and Wangfang Wetland.