When making a newspaper supplement, we should pay attention to the treatment and blank space of pictures, because unlike the news edition, the supplement will be more beautiful and practical in the direction of magazines.

First, the name

is Hanfeng, which means that the upsurge of Chinese learning has swept the world like the wind.

Second, the purpose of running a newspaper:

1. To provide communication channels for students of Chinese Language Department, improve their academic level and writing level, and broaden their horizons.

2. The Chinese language major is a new major in China, which is young and has a bright future. Through this newspaper, we will build a platform for foreign publicity for Chinese language majors and improve their influence in the school and society.

Third, readers' orientation:

Students of Chinese Language Department, students of other majors in the College of Liberal Arts, and Chinese language lovers inside and outside China Normal University. Based on the College of Liberal Arts, it influences China Normal University and radiates the whole society.

Fourth, the main idea of the newspaper:

1. The orientation is correct. Reflect the latest principles, policies and work priorities of the party, the country and the school.

2. distinctive features. At the same time, it pays attention to the aesthetic function and academic function of newspapers, reflecting the mental outlook and learning atmosphere of Chinese language students. It integrates readability, ideology, enlightenment, pertinence and reality.

3. Pay attention to depth. In-depth reports on social hot issues and other special topics, so as to enhance the taste of newspapers.

5. Layout: (The newspaper is equivalent to the size of Southern Reading Newspaper)

1. Front page: Reporting news related to Chinese language major or Chinese development in society; Report the news of Chinese Language Department, such as sports meeting, various competitions, lectures, exchange meetings, etc.

2. Second Edition: Exercise Garden. Publish articles, poems and other original works by students of Chinese Language Department.

3. Third Edition: Special Topics. An exclusive interview with a teacher in the College of Liberal Arts, or a special report on a news.

fourth edition: hot discussion. Discuss topics that are meaningful to college students on campus or in society, and express different opinions on a certain phenomenon, so that students can express their opinions and communicate with each other.

VI. Source of manuscripts:

1. Students are free to contribute; 2. Specially contributed articles; 4. Call for papers; 5. Excerpt from Internet or publications

VII. Publishing cycle:

Published twice a semester, with a time of about mid-October and mid-December (the first half of the school year); Late March and late May (the second half of the school year).

VIII. Printing and distribution of newspapers

1. Contact the printing factory for printing.

2. print 25 copies per issue. Among them, 1 copies of leaders and teachers of the College of Liberal Arts were distributed, one copy of ***86 was given to students of Chinese Language Department (now only in grades 4 and 5), two copies were given to other classes in the College of Liberal Arts, and one copy was given to other colleges, which were posted on the school bulletin board. If possible, send it to the Chinese Language Department or College of Arts of other universities for exchange.

VI. Arrangement of newspaper staff

1. Instructor: Teacher Zhang Qi

2. Consultant: Teacher Zhou Guoguang

3. Editor-in-chief: 1. Make an overall plan for the newspaper, including the focus of the report, layout style, etc. Assist responsible editors in layout planning; Organize editorial department meetings.

4. Responsible editors: 4. Make overall planning for the responsible layout, including content conception, interview arrangement, draft invitation, etc.

5. Art editor: 2. Layout design and photo processing.

6. Text reporters: 8-1. Complete the interview task assigned by the responsible editor and write the manuscript.

7. Photojournalists: 2. Photographic reports on related activities and news,

8. Proofreading: 2 persons. Proofread the first sample of the newspaper in terms of words, phrases and typesetting.

9. Public relations and distribution: 2. Contact interview, contact printing factory for newspaper printing, newspaper distribution and other communication work.

Customer: Henan Newspaper Group

Newspaper Name: Today's Consumption

Newspaper Positioning: a newsprint and cultural paper for the citizens of all cities in the province, but also a practical paper and a popular weekly newspaper leading the new trend of urban life consumption.

highlight practicality, that is, give priority to life service information, supplemented by news and cultural information.

target market: take Zhengzhou, Luoyang and other cities with relatively developed economy in the province as the center, and give consideration to cities in other regions.

target audience:

readers' reading level: mainly middle-income citizens (specifically, the monthly salary is more than 1,5 yuan), and it is aimed at readers who pursue quality of life and content.

reader's knowledge structure: mainly readers with college education

advertising language

understand life and pay attention to Consumption Today.

Description of newspaper orientation:

With the continuous development of Henan's economy, citizens in some cities in the province are increasingly rich in life, and the demand for life service information is increasing day by day. They need to know that there are distinctive restaurants, bars and entertainment places they want to go, which is the best choice for their holiday travel, a good place for them to shop, and there are hot concerts and wonderful sports events ...

There are already weekly newspapers on the market at present.

why is it aimed at citizens with upper-middle income (specifically, the monthly salary is at least 15 yuan or more)?

Unlike most news and current affairs weekly newspapers, only people with a certain income can pay more attention to topics such as fashion, entertainment, tourism, famous brands, leisure and so on, which are the contents of life service weekly newspapers and weekly magazines, and these people are the most loyal readers of this kind of life service newspapers.

However, we should also see that compared with the eastern coastal areas, Henan's economy is still backward, and modern urbanized life only exists sporadically in cities such as Zhengluo. On the whole, it is still in the ascendant and has not yet formed a prairie fire. Therefore, it is unlikely that we will go through the path of "elitism", otherwise there will be too few readers.

in my opinion, Consumption Today is a weekly report of urban life, and its content is mainly about life service, which is the closest content to the daily life of the public, striving to be civilian and "elite" appropriately.

About college students

College students are pure consumers. They may not have much financial ability at the moment, but they are a group full of energy and yearning for urban fashion life. They are often very interested in lifestyle information, and often consider their interests and hobbies more when spending. Although they are students, they also have the need to read life service newspapers, which has been proved by the author's finding that "Boutique Shopping Guide" has been circulated among some students when he was studying in Beijing.

College students are the main source of urban white-collar workers with strong spending power in the future, so this is a readership worthy of cultivation and long-term consideration. In recent years, China's colleges and universities have expanded enrollment year after year, and the number of college students has soared. The importance of this growing group has also become increasingly prominent.

About urban youth

Young people in cities, especially those urban white-collar workers with higher incomes, should be the most loyal readers of this newspaper, and they should also be the basic relying force. We can see from the popularity of magazines that are very "petty bourgeoisie" in the past two years.

Distribution channels

In addition to using the original distribution system of Henan newspaper, don't forget the following important channels:

Set up sales points in some important business districts

Deliver goods on behalf of buyers at the checkout counters of some large supermarkets

Set up sales points in transportation hubs such as stations and airports

Set up sales points in some living quarters

Consumption Today as one of them.

the issue period

is one week in advance, and it can be increased to two times a week after the issuance growth is stable, one of which will be made into a special issue or special issue according to the situation.

printing and packaging

full-color coated paper is a trend, but in order to reduce the cost, it is impossible to use all coated paper like magazines, but we must pay special attention to packaging design and picture application, especially for this newspaper that leads the lifestyle. It is suggested to establish a visual design department composed of professional artists and designers to plan and design the printing and packaging of each newspaper, so as to make it beautiful and full of visual impact. A beautiful cover often becomes the reason for readers to buy newspapers. Different from current affairs newspapers and life service newspapers, external image is more important.

Possible problems and solutions

Life-service newspapers, if not well done, often fail to balance the interests of advertisers and readers. Because readers read life-service information, which is naturally similar to advertisements, especially soft advertisements, newspapers can easily become the focus of various advertisements, lacking readability and causing readers' boredom. What is more serious is the appearance of reporters' "pull" advertisements, which act as the "mouthpiece" of advertisers in content, leading to the decline of newspaper credibility.

To prevent the above situation from happening, I think we must adhere to the principle of relative independence between editing and advertising business. It is not only to ensure the objective notarization of the media content, to obtain good social benefits, but also to better establish the brand image and authoritative influence of the newspaper from the perspective of long-term commercial interests, so as to effectively promote the positive cycle of operation.

newspapers should not only simply publish life service information, but also highlight guidance and guidance. We should lead fashion, interpret fashion, deduce fashion, interpret fashion and make fashion, and use fashion to package and deconstruct all kinds of news information and business life information.

Although it is a life service newspaper, it should be news-oriented and news-oriented. It is necessary to do some news to increase readability, and the news content is concentrated in the fields of economy, consumption and popular culture. "Boutique Shopping Guide", "Jiang Shen Service Guide" and other media: These newspapers, which were originally biased towards practical information, are now providing mainstream news information with mainstream sections and main columns, and practical business consumption information is attached to the mainstream news page.

realize differentiated competition and survival. First, the level difference, the same news, to do in-depth news and quality news. Second, the content is different, based on and focusing on the field of commercial finance and economics, and gradually transformed into financial media. Third, the angle difference, the same subject matter, should adopt different perspectives and horizons from the metropolis daily.

In addition to the material content of consumer goods, make something with human touch, soul and interpersonal communication to meet the spiritual needs of readers.

Have some urban cultural flavor

Layout, content and column planning

Layout: Four tabloids

adopt tabloid layout, which is in line with the trend of tabloidization of newspapers in the world. Because the tabloid revolution is not only the change of layout size, but also the change of content: the boundaries between news and entertainment, public affairs and private life are blurred; News focus has shifted from politics, economy and society to interesting soft news, feature story and human stories; Compared with traditional serious newspapers, tabloids are an "alternative newspaper". Since Consumption Today is a weekly newspaper of life service for the public, it is best to adopt the format of four tabloids.

Daily content can be divided into three sections: life, news and culture. Life is the main part, which promotes news and culture, and is close to the public. It should be as newspaper as possible, not periodical.

news category:

consumption trends in a week: list the news in the field of consumption in a week

fashion interpretation: focus on a certain topic, mainly in-depth reports and explanatory reports, accompanied by certain comments.

Market Watch: It describes the news events experienced personally in the tone of journalists, participants or witnesses, highlighting a sense of news experience and presence.

quality report: comment on the quality of various consumer goods and services and make necessary summary.

Culture category:

Urban Culture: introducing various cultural trends in the city and making exclusive interviews with some relevant people.

"Everybody Talk": a talk column, which publishes people's views and experiences on a recent consumption topic.

Mood Story: a touching story of everyone's life experience

Life category:

Food

Food Express: it reports the latest food and beverage news and preferential information in Beijing.

Eat Words and Eat Words: Search for the most distinctive delicacies in Beijing and make wonderful comments.

"Family Chef": It teaches you to make meticulous and exquisite family dishes with the most common raw materials, and will tell you some elementary school questions in the kitchen.

Health

Healthy Living: Health knowledge in daily life

Beauty and Slimming: Beauty methods, common sense and experience

Home

Guide to buying a house: knowledge about how to buy a house

Decoration: experience and knowledge of decorating a house

Fax of second-hand houses:

Tourism

Scenic Spot Recommendation

Comparison of various tour routes in Route Quotation for readers to choose.

Travel Experience and Knowledge in Travel Collection

People on the Journey

Cars:

Auto Market Dynamics

Car Care

Cheyou Boutique

Shopping

Pub

Entertainment

Shopping

Beauty. The content should reflect the characteristics and actual situation in Henan Province.

co-produce some columns with some other media, such as the life channel of TV stations, so as to * * * use resources and promote the attention of program content, which can also be used as a regular business project.

cooperate with some enterprises and commercial organizations to do some columns.

brand management

advertising marketing: the advertising structure is closely related to citizens' lives, such as consumer goods advertisements, communication products advertisements, automobile advertisements, real estate advertisements, entertainment advertisements and exhibition advertisements.

As a weekly newspaper of life services, its advertising presentation form should be different from that of daily newspapers, and it is best to make classified advertisements, and many of them are best to exist in the form of soft advertisements. The guidance to readers should be highlighted.

network marketing: using the network to make money and develop additional business, such as advertising or distribution agents for other media.

Brand extension:

Cross-media development, cooperation with some TV, online media and publishing institutions, using the influence of the brand itself to create new value, and developing various by-products such as TV programs, series, CDs and photo libraries. For example, the Life Department of Beijing Youth Daily cooperated with a channel of Beijing TV Station to produce a TV program, and Beiqing Daily was responsible for planning and writing scripts, while the TV station completed shooting and post-synthesis.

give full play to the advantages of brand resources and extend the advantages of this brand resources to the economic field. IT is more common to use brands to develop exhibition economy, such as automobile exhibition, fashion exhibition, real estate exhibition, IT communication exhibition and enterprise CEO summit. For example, this year's auto show held by the southern newspaper industry and the annual exhibition held by Computerworld.

set up some organizations, such as car clubs, song clubs, travel associations, DV lovers, etc., with these associations to cultivate readers, increase readers' loyalty, and engage in some activities in a timely manner to enhance the emotional atmosphere, and consider allowing some creative people to participate.