Promotion models are always ever-changing, but they remain the same. Regardless of the promotion channels, they are all for the same goal: sales.

1. Database Marketing Database marketing can include IM promotion, EDM email sending, and SMS text message sending, which are all common methods of online e-commerce promotion. Database marketing usually contributes little to sales and has a low conversion rate, but for tapping potential groups,

The effect in terms of brand development and other aspects is relatively good. The good thing here is in terms of return on investment.

2. Social media marketing Social media marketing, since the development of the Internet, has increasingly developed into a relationship between people. People-oriented and user-oriented have become the most significant symbols of the web2.0 era, and the user-created content UGC community has also occupied the

The vast majority of netizens on the Internet.

Therefore, the author privately believes that doing a good job in social marketing and delivering value through users has become an important channel for e-commerce website communication.

This can also be observed from data analysis.

A large part of the traffic comes from direct input, which usually comes from word of mouth, IM, light blogs, favorites, etc.

Social media marketing covers a wide range, including blogs, forums, SNS, Weibo, light blogs, and RSS sharing. Weibo and light blogs can be said to be new media marketing. Such media include many types of people, such as

The target group of Sina Weibo is mainly the elite group between 20 and 40 years old. This group of people is also the target group of online shopping. In addition, there are micro groups and other users on Weibo who gather together with the same goal.

Drive specific groups of people through promotions and activities, create fission marketing, and spread word of mouth. As long as you have patience and look at new media marketing from a developmental perspective, you will surely capture users.

Examples of social media marketing include gathering places for young people like Douban, which is a suitable target group for e-commerce websites such as the fresh clothing brand Chuke.

3. Online Advertising: Online advertising, it can only be said that online advertising is becoming more and more expensive.

Is it driven by the development of e-commerce, or is it because the portals are getting bigger and bigger? In short, hard advertising is not something that ordinary e-commerce companies can afford. It is hard to say what the conversion rate is, and it is hard to calculate how much effect the brand display has received.

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It is recommended that e-commerce companies do less things that burn money. Cost control is the cornerstone of the long-term development of the website.

But at the same time, with the rise of Taobao Alliance and Yiqifa Alliance CPS advertising, CPS advertising is still relatively reliable. At least if there is no sales, no one can take out the advertising fees from my pocket.

There are a lot of CPA advertisements. Regardless of the registration requirements, cheating data is unavoidable.

However, building a good relationship with the alliance and finding good media can also achieve quite good results. From the perspective of direct sales, a relatively good return on investment can be achieved.

4. In the 3G era of mobile clients, more and more fragmented time has occurred, and mobile clients have taken up our spare time. Have you not noticed that there are mobile users everywhere on the subway, such as reading on mobile phones, Weibo on mobile phones, Renren on mobile phones, LBS on mobile phones, etc.

On mobile Taobao.

Mobile client advertisements have also earned a lot of click-through rates. APP development has been booming before mobile phones, so mobile clients are naturally also popular.

As the smartphone market becomes more mainstream, the mobile client is naturally a golden sign.

If you are determined, you can do other things. Even if it is outsourcing technology development, the most important thing in e-commerce is always the idea and letting the technology work for me.

5. Distribution platform Distribution platform. The author has been engaged in B2C e-commerce and does not have a deep understanding of the concept of distribution platform. In 2010, group buying began to take shape, and during the Thousand Group War in 2011, the author cooperated several times with group buying websites.

, to me, group buying websites can be regarded as a distribution platform for e-commerce. The important thing is to do a good job in early planning and expectations, and in the later stage, do a good job in data statistics and analysis.

6. Search engine marketing Search engine marketing.

The author, Octopus, started out as a webmaster and is interested in search engines.

At present, spam information (SPAM) on the Internet is increasingly flooding the Internet. How to find the target website as quickly and accurately as possible is the reason why the usage of search engines is increasing.

From the perspective of data analysis, at least 10%-30% of the traffic is achieved through search engines. From the perspective of the conversion rate of search engine traffic, due to precise targeting, the conversion rate is relatively high.

Search engine marketing is still divided into two types, one is SEM and the other is SEO.

For companies in the early stages of building a website, SEM can solve this problem when there is no keyword ranking, but the results are quick and the cost of SEM is also high.

As for SEO, the results are slow and the cycle is long, but the cost is low and the results are long-lasting.

Of course, it is recommended that SEO elements be integrated into the website in the early stages of construction, the code should be streamlined, the URL address should not exceed four levels, make a good site map, and set keywords. SEO must be an increasingly important part of marketing.

7. Resource Cooperation Resource Cooperation.

There are many, such as vertical forum cooperation; providing goods as point gift redemption; trial product website cooperation, etc.

There are many ways.

It’s better to be flexible, so I won’t say more.