1. Accurately position yourself and find your core values.

According to Rothereves' USP theory, unique selling propositions tend to impress people and lead to better recognition of brands and products.

For example, "Office Xiaoye" breaks through the kitchen scene and uses office supplies to cook; "Wild Food Brother" conveys the value of "food is hard-earned, eat well" by restoring the preliminary preparation, production and tasting of cooking.

Both of these accounts are gourmet account owners with huge fan bases. The reason why they have achieved such great success and continuously output popular videos is that, in the words of the book, they have three characteristics: "Humanity and personality."

,sexual".

They chose to export food content in China, the most food-savvy country in the world, but they used how food videos can be produced in different scenarios and methods.

The reason why they can continuously output popular videos is that they first build a framework with themes, and the content generated under this framework allows readers to watch one after another like watching a TV series.

2. Content is king, and “shaking” is also an art.

If the story is the skeleton of a Douyin account, then editing and special effects are its coat, and creativity is its blood.

Looking at every popular video, it is nothing more than a good story, new creativity, and excellent editing and special effects. The occasional useful information and hot-button videos can even add to the cake.

Because Douyin’s recommendation algorithm almost eliminates the possibility of getting likes and comments, high-quality content is the main factor that makes a Douyin account continue to be popular.