Many people think that the media should put an end to this kind of gluttony, and some people think that "the king with a big stomach" can't be viewed unilaterally. However, there is no doubt that after CCTV news approved the "Big Stomach King Eating and Broadcasting", the development of Big Stomach King will also be affected to some extent.

After the "Big Stomach King" overturned, can the eating and broadcasting industry come back to life?

At the same time when the industry was booming, there were problems in the "eating and broadcasting" industry, such as overeating, vomiting, fake eating tricks, and eye-catching food hunting. Can the eating and broadcasting industry come back to life after the roll call was approved? Where will the whole eating and broadcasting industry go from here?

There is a lot of chaos in the industry of eating and broadcasting with a big stomach, pretending to eat tricks and binge drinking to induce vomiting.

The word "eating and broadcasting" originated from Korean (Mukbang), that is, sitting in front of the camera to show the audience the process of eating. After years of development, eating and broadcasting has become a hot topic in major media. In Tik Tok, the topic of "Eating and Broadcasting" has been played 28.4 billion times, and the topic of "Eating and Broadcasting" has also been played more than 7.1 billion times. Because the audience's perception of eating and broadcasting videos is still based on "curiosity", this also makes the eating and broadcasting industry chaotic.

among Chinese and foreign bloggers, many eat and broadcast with "Big Stomach King" as their selling point. Take the famous Japanese eating and broadcasting network Mahogany Xiayouxiang as an example. With a height of 158cm and a weight of 47.1kg, her stomach can expand to 66 times its original volume. In addition, there is Kog 'Maw the Mouth of the Abyss's Korean blogger, Brother Mercedes-Benz. After the spread of eating and broadcasting culture to China, many local big stomach kings were born, such as Mi Zijun, Duo Yi, Yu Duo Duo, and Lang Wei Xian.

Due to strong work pressure and abnormal aesthetics, many bloggers practice fraud, eat tricks, and drink too much to induce vomiting. And these have been "eye-catching" netizens pulled out. For example, the UP owners "Sun Gouzi and Liu Laohu" quit the industry because of fake eating; Cram A Qiang, which has 7, fans, has also been questioned for eating and broadcasting fraud. There are still many big stomach kings who induce vomiting after overeating, which is tantamount to "self-harm."

In the eating and broadcasting industry, it is often seen that some bloggers are biased. They never eat well, and they don't eat well, so they staged a fancy eating method. For a while, eating "bread with oil" was all the rage, and many bloggers went off to suck powder. "Bread with oil" is actually made of big cubes of pork belly, which is disgusting. In addition, some people eat bundles of peppers and swallow "giant" seafood, blood sausage and so on. I won't go into details here, so please imagine for yourself.

driven by economic interests, the eating and broadcasting industry often breaks through the moral bottom line, and black "eating and broadcasting" prevails. For example, "Little online celebrity" Paige, the parents just labeled the three-year-old child as the king of big stomachs and fed it to 1 Jin, which attracted the attention of the whole network.

since CCTV news issued a document denouncing it, the media has a strong desire for survival: the betta response will strengthen the review of the live broadcast content of delicious food and put an end to the waste of food and beverage; Tik Tok Aauto Quicker responded that most of the propaganda can be directly titled. Bloggers also changed their names in minutes to survive, removed previous works and stopped high-density live broadcast. For example, in order to downplay the label of "Big Stomach King", "Big Stomach mini" has changed the nickname of Weibo to "mini of Pear Vortex Girl".

Why can the "big stomach king" become popular when users decompress and realize business?

Before various short videos and live broadcast platforms appeared, the "king of the big stomach" was a profession, and there were various competitions of the king of the big stomach all over the world. It was a worldwide consensus to watch people "eat" and enjoy it.

from the user's point of view, watching people eat can get a decompression experience and achieve the effect of venting through sensory stimulation. For people who are losing weight, watching people eat and drink will produce strong psychological hints and get "alternative satisfaction". In addition, the loneliness that modern people can't get rid of is also the reason why people love watching, eating and broadcasting. Eating is human nature, and being able to eat too much can make people get psychological comfort.

from the commercial point of view, the commercialization path of eating and broadcasting is relatively rich. In addition to general advertisements, it can also be realized by visiting stores, live broadcasting and bringing goods, etc. Eating and broadcasting has formed a complete commercial chain.

After the "Big Stomach King" overturned, can the eating and broadcasting industry come back to life?

In fact, there are many kinds of eating and broadcasting. After several years of development, food videos have a stable audience on any video platform. But why are there so many selling points of "big stomach king"?

The main reason is that it's relatively easy to suck powder with the gimmick of "Big Stomach King". The popularity of the food broadcasting industry is largely due to the low threshold. You don't need any unique skills, and there is no requirement for the anchor itself. As long as you can eat and dare to eat, you can gain a group of fans.

However, every coin has two sides. Correspondingly, a low threshold means inevitably high competition. If you want to become famous, you have to make differentiation. In addition, in order to cater to the public's curiosity, eating and broadcasting has become a kind of "public behavior art"

Although there are so many big eaters, it is rare to really make money. Except for some head-eating broadcasts, most waist and small anchors don't make much money. Before commercial advertisements, their income was completely rewarded by basic salary and platforms.

The Paper once reported that the basic salary of an ordinary food broadcaster is less than 3, yuan per month, and the monthly income is almost 5,-6, yuan with live broadcast gifts, but it often stays up late and overeats, and if it breaks the contract, it will have to face a penalty of up to one million yuan. In addition, an anchor with 6, fans on Weibo also publicly revealed that the industry is difficult to make profits, the anchor is under great pressure, and he is risking his life to make money and so on.

where will the "Big Stomach King" rollover eating and broadcasting industry develop?

it is imperative to get rid of the "big stomach king". Those who can "eat" and "eat blindly" can't walk. According to the White Paper on Gourmet released by Aauto Quicker, from January 1 to September 2, 219, 6 million videos were released in Aauto Quicker's gourmet category, which lasted for more than 8 billion hours. In the broad market prospect, gourmet eating and broadcasting will undoubtedly come back to life, but how can we promote the healthy development of the eating and broadcasting industry? The author gives some suggestions here for reference only.

develop towards a healthy diet. It is better to teach people how to eat good things than to teach others to eat indiscriminately. At present, paying attention to diet health, reasonable collocation of diet will also be sought after. For example, Xu Da sao, the owner of up, mainly takes the route of eating and broadcasting at home, focusing on food production and sharing at home, and currently has over 4 million fans in bilibili.

expand the food boundary and combine it with other scenes. Eating and broadcasting industry is not only able to absorb powder by eating more, but also has a lot of transformation with "eating" as the boundary. For example, Mi Zijun, a big stomach king, has transformed into a travel blogger, and snack evaluation, shop exploration and vlog are all common video themes. In addition, combining "eating" with scenes is also a development path. For example, Xiao Ye, an office surrounded by fancy food in the office, and Spicy Dezi, a family chef, are good reference directions.

dig deep into the "eating" economy. In a narrow sense, "eating and broadcasting" refers to human eating and broadcasting, which can be dug up according to users. The specific sub-categories can be divided into fitness meals, baby meals, moon meals, children's meals, special patient meals, etc. In a broad sense, "eating and broadcasting" is not only for human eating, but also for pets. For example, Eating and Broadcasting Stone for 2-year-old children has already gained 3.37 million fans on Tik Tok in just five months, specializing in the maternal and child market. On Tik Tok, the number of videos with the label "Baby Eating" has exceeded 2.8 billion.

After the "Big Stomach King" overturned, can the eating and broadcasting industry come back to life?

The demand is still there, and the economic market for eating, broadcasting and food is still very large. According to the Trend Report of Taobao Food Live in 219, food live broadcast has become a new outlet for Taobao food brokers. In 218 alone, more than 1.6 billion people "squatted" on Taobao food live broadcast, and the food sold in the live broadcast room increased by over 4% year-on-year. In the future, after a short period of adjustment, the eating and broadcasting industry will definitely come back to life. Eating and broadcasting people should not become alienated commodities, but should take this opportunity to make a good transformation and embrace change.

The "grassroots" aura is no longer broadcast live. What imagination can there be in the industry?

So, how much impact will the "Big Stomach King" rollover have on the live broadcast? In my opinion, in fact, this influence will be negligible. On the one hand, even if there is no "big stomach king", the eating and broadcasting industry can have many development directions for reference. On the other hand, the live broadcast industry itself is quietly undergoing some changes.