Text/Dream Shadow Guanghua

"Soft afraid of hard, hard afraid of cross;

Horizontal fear of death, shameless not afraid of death;

Shameless and afraid of selling insurance. "

"One person is doing insurance, and the whole family is shameless."

In 2000, among the people in our small county, these sarcastic remarks of insurance salesmen were circulated everywhere. It can be seen that the insurance salesman at that time seemed to leave a bad impression on people.

In the summer of 2002, on a sunny morning, I was humming a song in the yard to dry the diapers for my children. I think my little daughter, who has been at home for more than three months, will give me a knowing smile. As a new mother, I am not happy.

"DuDu, DuDu, DuDu" Someone knocked at the door of our yard.

"Is there a guest coming?" I thought to myself.

"Who is it?" Mother-in-law asked, while opening the gate.

"Aunt, I am a good friend of Li Mei. "There was a gentle answer from outside.

Li Mei is my second sister-in-law and my mother-in-law's second daughter-in-law. Gentle and virtuous, filial to the elderly, but also take care of our family of three.

"Come, come!" When her mother-in-law heard that she was a good friend of Ersao, she happily took a few steps to open the door.

A dignified, beautiful and smiling lady was welcomed into the room by her mother-in-law. While walking, I warmly greeted my mother-in-law.

When I saw that I was drying diapers, I first asked if I washed them with soap or washing powder, and then asked if I boiled them after washing them. Discuss parenting knowledge with me enthusiastically. Chatting, she took out some pillowcases and aprons with beautiful cartoon patterns from her bag and explained that she made them for the children herself. The more we talked, the happier we became, forgetting that this was a woman we had never met. I also forgot to ask my second sister-in-law why she invited her home. When she left, the gentle sister Haihong left a warm and beautiful impression on our family.

In the next few days, Sister Haihong often came to our house to talk about children with me. She never came home empty-handed. Sister Haihong's bag is like Doraemon's magic pocket, which can create some delicate and lovely little things every time. Soon, I took Sister Haihong as a kind big sister, and she began to publicize some insurance knowledge and the benefits and necessity of buying insurance for children. I took it seriously and expressed my desire to buy insurance for my children.

In this way, I readily accepted the insurance salesman who was considered "the most shameless" at that time and became good friends.

In the blink of an eye, more than ten years have passed, and satire on insurance companies is rarely heard. With the practical help of social security, new rural cooperative medical insurance and the continuous interest rate cuts by banks, people's resistance to insurance gradually turned into acceptance. Slogans such as "Love Ta and buy insurance for Ta" and "Buying insurance is the best way to invest" are deeply rooted in people's hearts.

"Hey, Xiao Fang, come here with your ID card and I'll apply for your work number." On a beautiful morning in May this year, Sister Hai Hong's soft voice came from the mobile phone.

"What job number?" I'm at a loss.

"Insurance work number. "Sister Haihong explained the many benefits of having an insurance number on the phone. Finally, she told me that she wanted to take me to learn how to deal with people after work and earn some pocket money.

I was a little excited when I heard it. Sister Haihong has worked hard in the insurance industry for more than 20 years. She is recognized as the queen of insurance in the industry, and few customers who have done business with her don't like her. Really doing business and making friends. Muna doesn't get along with people. I really need to learn more from her in interpersonal communication.

"all right." I readily agreed on the phone. Although the unit is busy, I may not be able to take care of it, but I will never refuse such an opportunity to enjoy music and exercise.

After getting the job number, Sister Haihong accompanied me to several insurance meetings. I think there are some work experiences in the insurance industry that are worth learning from our organization:

1. In order to do some work well, we must train some excellent lecturers among our staff. For example, the insurance lecturer will listen to the support of the state for insurance policy, the bright future of insurance development, the advantages of various insurance types and the benefits that new products can bring to people, which makes people want to buy insurance immediately.

This is a professional explanation.

2. We should fully mobilize employees' desire to share work experience and provide them with more good opportunities and platforms. For example, in an insurance conference, the host will invite two or more insurers to experience the dialogue and psychology of each role in the form of sketches. Or share your work experience in the form of a speech.

In this respect, my experience is that we can't look down on everyone. Some insurance companies from rural areas look very modest and seem to be uneducated. After taking office, several people rehearsed the scene of actually selling insurance to people in a loud form, which is easy to understand and the audience benefited a lot. An ugly middle-aged farmer seems to have just returned from working in the field, and he has also shared his sales experience in a well-informed way.

This is a brainstorming level sharing.

3. Work should have a competitive and inspiring atmosphere.

Every insurance meeting in the insurance industry will set up slogans in groups in advance. For example, the slogan of 1 group is: Great dry red May, let's meet xxx scenic spot. This xxx scenic spot is a realistic and predictable bait to induce employees to work hard. The slogan of the second group may be better. This unconsciously forms a competitive atmosphere, and it is difficult to do a good job.

4. Let employees form a good unity atmosphere of positive communication and help and guidance.

This is also very experienced in insurance companies. In order to let me know more insurance knowledge faster, some supervisors or managers will patiently explain to you. The atmosphere is very harmonious, and the members of each group are United from top to bottom, making every effort to expand their contacts and business, with a view to surpassing the performance of other groups at the end of the month.

5. The original identity of the staff is not important. As long as he (she) can expand contacts and business at work, what does it matter what he (she) used to do? For example, the insurance industry now gathers talents from all walks of life. There may be government civil servants, teachers, doctors and policemen ... these people stick to their posts at work, and they may use their personal relationships to run an insurance number in their spare time. You can help people who need insurance business, or you can expand the range of friends and earn some pocket money. Of course, you must work hard at it.

6. Employees should be encouraged to broaden their knowledge and better serve their work.

For example, an excellent insurer like Sister Haihong not only sells insurance in a dry way, but also has eloquence, strategy and manual ability. ...

Combining so many talents has made an "insurance queen".

In my eyes, insurance has gone through a benign development process from bad to good from everyone's resistance and disgust more than ten years ago to the widespread acceptance and participation now. It not only expands itself, but also provides a reference model for the development of other industries.