The food industry belongs to consumables, and the repurchase rate will be high as long as it conforms to customers' preferences; At the same time, the unit price of food is not high, which belongs to the items that most people can afford, so it is often quick to place an order without too much thinking. This is the characteristic of this industry.

2. Multiple exposures protect old customers.

It can be seen that old customers are a very important source of consumption in this industry, which is why the food industry is very suitable for self-built private domain traffic channels.

3. SMS reach, fast and effective.

Mass texting is a low-cost and fast way for most enterprises to reach. However, the defect of ordinary SMS is that it can only send text, and there is no direct conversion entrance, so the data of drainage conversion is not good. As long as this shortcoming is improved, SMS will become an effective way to operate private domain traffic.

3. Upgrade smart SMS and provide conversion portal.

Smart SMS, itself or SMS, can be upgraded without changing the channel number of the enterprise. There will be a menu below the enterprise message received by the user, so that the enterprise can provide customers with a conversion entrance in this channel. For example, if a customer receives a short message reminding that "there will be a 50% discount tomorrow, and you can enjoy it when you place an order at the flagship store", the willingness to click on the short message menu will be very high. After clicking, you can jump directly to the APP or the mall, join the shopping cart, pay, and provide logistics services, which brings customers a lightweight service experience and is very convenient. The construction of this private domain traffic pool only needs the upgrade cost of smart short messages, which can turn the original millions of short messages into a sharp weapon for private domain traffic operation.