"Pinke" is not a new term, but the earlier Internet "Pinke" were too small, and their emphasis on taste and petty bourgeoisie failed to make waves on the Internet.

The popularity of the word "Pinke" originated from a "God of Food" contest held by Word of Mouth. In this activity, which brought together grass-roots food lovers, a wave of restaurant reviews and sharing dining experience was set off on Word of Mouth. In the process, netizens, intentionally or unintentionally, branded those who loved food and shared their foraging experience as "Pinke", and gradually extended them to those netizens who had real consumption experiences in real life and were willing to record and share their consumption experiences online. The word "Pinke" has also been recognized and loved by netizens, resulting in a group of netizens who call themselves "Pinke". Pinke is a kind of life, an attitude and an experience. They record their real-life consumption experiences on the Internet and share them with the public netizens.

word-of-mouth customers, experience life and share freely.