Both are reliable, and the differences are as follows: NetEase Kaola NetEase Kaola has more diversified users, with a ratio of male to female users of 3:7.

NetEase Kaola user portrait: Mainly young and middle-aged people aged 20-40, who pay attention to the quality of life, pursue high-quality products, and are price-sensitive.

NetEase Kaola is an APP that “allows you to buy the authentic products you want at low prices.”

NetEase Kaola aims at users’ pain points of high prices and difficulty in guaranteeing product quality when shopping overseas. It tries to use the low price of genuine products as a platform advantage, and conveys to users through the APP launch page “Live a better life with less money; Authenticity guaranteed”

, the concept of "getting one false and paying ten" is used to establish platform advantages.

Xiaohongshu Xiaohongshu is an APP that helps you "discover and buy good things from all over the world."

The 8.5 million high-quality notes on the platform not only meet users' needs for discovering high-quality products, but also cultivate users' usage habits of "reading Xiaohongshu's guide before buying anything" and "swiping through Xiaohongshu to increase their knowledge".

It improves user stickiness and cultivates users' favorability and loyalty to the platform.

It is on this basis that Xiaohongshu introduced the “Xiaohongshu Welfare Club” e-commerce platform.

Now NetEase Kaola also has a user community. No matter how good the APP is, product quality is king. I think both are quite reliable. After all, each platform is different. The comprehensive Kaola overseas shopping,

Vitago, which specializes in health care products, and Jumei Youpin, which specializes in cosmetics, it all depends on what you need.