Soft Text Marketing-You really need to know these soft text writing skills! Today, the running sea snail has new thoughts in the process of studying soft writing, especially the writing part of soft writing. When writing soft articles, we often think about the writing skills. How to create? As an important means of promotion, soft-text marketing has different understandings about the skills of soft-text writing. Today, we can improve it from different angles and talk about how to create a marketing soft-text. First, starting with a good title, a good soft article title can directly affect the conversion rate of reading. If the title is attractive enough, it can quickly catch the audience's eye and attract their attention, then the click rate of this soft article will naturally not be bad. Therefore, creating a good title can be used as an important skill in soft writing, and an excellent soft title is the beginning of success. Being good at capturing the psychology of the audience and mastering the needs of the audience can write a good title. Second, do a good job in the process of collecting material information. No matter you are a novice or an experienced practitioner, there will be embarrassing situations when you are creating, especially novices, who don't know where to start or where to collect the required material information in the early stage. However, with the popularity of the Internet today, as long as you collect it carefully, the source of materials is extremely rich, which can fully meet the needs of creation. For example, we can browse a large number of question-and-answer platforms, through which we can know the actual needs of many users and what kind of solutions. We can select the information we need from them as the material, then integrate and process it, ask questions and give solutions, so that a soft article can be created soon. If we want to write some soft stories, then Zhihu, major forums and community platforms are important positions for our material collection. Most of these platforms have a lot of story articles, which are the database of soft text creation materials. We only need to re-create according to the real stories shared by netizens. This kind of soft text is usually close to real life, and it is easier to have a buzz with readers. If you are writing soft articles on hot topics, then Weibo, WeChat and Tik Tok are also the fastest sources of information, where you can know hot events and highly discussed topics for the first time. Then combine the needs of product marketing and create content, and you can form an eye-catching soft article. Third, the natural connection between soft text information and marketing products can easily arouse disgust if the article involves advertisements from the beginning. Especially for soft text combining products and stories, when we tell stories, we first need to lay the foundation and have a certain storyline, which can naturally attract readers to look down. In the content of the story, in the appropriate paragraphs, we naturally present the advertising information we want to implant. The function of soft text at this time is to attach the goodwill of the product to the reader's perception. Therefore, when creating, the attributes of the product should be fully grasped and the story of soft text should be kept * * *.