The Blue House in Sanya’s Clear Water Bay was listed as a “secret place to photograph” in notes, but when tourists actually went there, they found that it was just a dilapidated public toilet and a deserted gravel beach.

Not only this "blue house", but other internet celebrity attractions on the Little Red Book such as the Chengjiang Internet Celebrity Beach in Yunnan and the Internet Celebrity Tent Camp in Inner Mongolia are falling into an embarrassing situation of being "ridiculed" by the crowd.

"Mark my life", this little red book slogan was also very popular in China at that time.

However, just half a month after the National Day Golden Week, #小红书 apologizes to filter attractions# became a hot search topic, which also caused cracks in Xiaohongshu’s “filter” halo.

In its apology statement, Xiaohongshu responded by acknowledging that some users had excessively beautified their notes and apologized.

At the same time, Xiaohongshu said it will launch "pitfall avoidance" notes, fully display them to users through better product mechanisms, and provide users with more diverse information for decision-making.

Before and after the holidays, Xiaohongshu is often seen behind the scenes in many Internet celebrity hotels, shopping malls, and tourist attractions.

As of October 18, a topic on Weibo titled #小红书的网图综合视频免费 is up to 390 million times read. There are many users who claim to be Xiaohongshu’s “victims” in the comments.

According to the "complaints" of the tour group on Weibo, some of the notes on the scenic spots in Xiaohongshu are quite different from what they actually saw.

According to statistics from Xiaohongshu Notes, at least 63 cities in China have "Little Santorini", 62 cities have "Little Kyoto", and 59 cities have "Little Nara".

However, despite Xiaohongshu’s high praise for its articles, there are always “victims” who come to complain.

When the filter breaks, tourists see a different scene with their naked eyes.

Xiaohongshu bloggers are not convinced by the ridicule on Weibo.

On October 17, a reporter contacted the Xiaohongshu blogger “imxiaoooo” whose notes were used as negative examples.

On May 1st, she posted a note on Xiaohongshu, "A sense of déjà vu at Miyazaki Hayao Animation World, a beautiful free photo location in Wuhan." In the photo, there was a large stretch of green grass, which felt very fresh. Netizens criticized her for taking the photo after going there to take it again.

distortion.

"imxiaooo" said that her notes were not overly modified. The person who took the real-life pictures did not go to the Fuhe Wetland in the same season as she did, and they may not have gone to the same grassland. Based on this alone, she judged that her notes were "fraud."

Not reasonable.

"We went there in mid-April. The Fuhe Wetland is very big. We drove the car very far inside and picked a better piece of grass. We were the only ones on that piece of grass." "imxiaooo" told reporters, "Let's go

The actual scenery is very beautiful, but it may only be so beautiful in March and April, and the water will rise in May. "Different seasons and weather will indeed cause different scenery in some scenic spots.

Qinghai Chaka Salt Lake, another controversial scenic spot on Xiaohongshu, has completely different effects when viewed on a sunny day than when viewed on a cloudy day. The search results include both strong recommendations and strong "pulling the grass".

Lu Xiaona said, "The weather was very good when we went, and with the photographer's angle, we got such photos! Can this be solved with a filter? Let's learn "Cultivation of Photographic Eyes" first." She also

Pointed out, "It's not like you went to this scenic spot and I got a kickback. Why did I lie to you? It's ridiculous!" Others who love photography believe that the scenic spot filters do not deserve too much criticism. The photography industry generally uses more filters to make films.

Well, a UV filter, which is a physical filter, will be installed in front of the lens.

Most of the bloggers who love to share these filtered photos think they are due to their superb photography skills, but the onlookers are not impressed. Xiaohongshu still cannot escape the fate of being criticized.

The scenic spots filtered by Xiaohongshu have become controversial, and both parties think they are justified, stemming from their different understandings of tourism.

As a lifestyle sharing platform and community e-commerce, Xiaohongshu was founded in Shanghai in 2013 by Mao Wenchao and Qu Fang. In July 2019, its users exceeded 300 million (monthly active users exceeded 100 million) and it is deeply involved in UGC (user-generated content).

According to data from Analysys Qianfan, in terms of the composition of Xiaohongshu users, women account for 67%, users under the age of 24 account for 44.99%, and the total proportion of middle-class consumers and middle-to-high-end consumers is as high as 75.62%.