How to operate a supermarket as a novice is as follows: 1. External hardware: The supermarket location, entrance and interior decoration should first consider your target user positioning, whether it is a community type or a boutique type, and the surrounding supporting facilities, whether there are communities, schools, hospitals, shopping malls, cars
stand.
Floating people are a guarantee of income, and those who are not popular will definitely not work.
There are also doors and decorations, which must make people want to go in and take a look. There are two types of doors, one is made with your own money, and the other is to find drinks, Coca-Cola or other things. You make them
They will help you with your advertising! Nowadays, the decoration must be of a high quality to attract young people. After all, they are the main consumers.
2. Product structure: Supermarkets have more complete product categories. Only complete products can meet the needs of different people.
The second is how to match the product mix. Best-selling products must be included because they can be produced in large quantities, but the gross profit margin of these products is not high, so the proportion must be controlled. High-margin products are also indispensable, which can help us bring more profits.
3. High-quality service attitude. After customers enter the store, they can provide certain guidance to guide them to better purchase goods. If customers do not know much about the goods during the shopping process, they should introduce them in a timely manner. If customers face after-sales problems after shopping,
Deal with it in a timely manner, don't delay or rush to abdicate responsibility.
Good service, especially the first service, directly determines whether these new users can be retained, and those who can retain them will always bring in new customers.
4. For regular promotional activities, set up a special shelf for special sales.
Many people came in because of events and bought B at the same time as A.
If there is a promotion, you should promote it hard and prepare a small speaker.
Nowadays, people use their brains. If their voice is not good, they use their mobile phones to download a dubbing artifact APP. After matching the sound, download it to a small speaker and play it.
Everyone entered the store as it sounded interesting.
5. Provide other ancillary services, such as helping customers in the community pay property management, water, electricity, telephone and other expenses, charging battery cars, collecting express delivery, and rocking strollers for children.
Target users and their groups include: office workers (the main force), the elderly (hanging out), and children (with equipment and goods that can be played with).
If you open a small supermarket, when choosing a store, be sure to observe whether there are wet markets or large supermarkets nearby. If so, the editor recommends that you do not sell fresh products in the early stages, as there may be wet markets or large supermarkets nearby.
For large supermarkets, your fresh products will be unsalable, causing you losses.