The main function is to share your life.

Little Red Book is a lifestyle sharing community. In Xiaohongshu community, users recorded the positive energy and beautiful life of young people in this era through the sharing of words, pictures and video notes. Xiaohongshu matched massive information and people accurately and efficiently through machine learning.

xiaohongshu has a community e-commerce platform-"xiaohongshu mall".

the target users of xiaohongshu are young women with medium and high consumption power, and the positioning is clear. At the same time, the income level of this group of people makes their consumption power and willingness extremely high, and good commercial operation can turn it into extremely high commercial value.

The core of Xiaohongshu is its shopping experience sharing community, and the decentralized community is conducive to cultivating users' participation. At the same time, because the users are mainly women with high-end consumption power and rich overseas shopping experience, the quality of their posts is much higher than that of other similar products, which makes the users in their communities extremely sticky, and high-quality content drives a very high conversion rate.

Extended information:

Usage scenario:

(1) When preparing for a cross-border/Hong Kong, Macao and Taiwan tour, query the destination selection shopping notes through Little Red Book, find the most worthwhile goods, and add them to the album to form a shopping list;

(2) When buying good things, share shopping notes in Xiaohongshu, get appreciation and attention, answer other users' questions, and satisfy the sense of accomplishment;

(3) Loyal users optimize the content of notes, apply for selected notes, and accumulate membership in Red club in that month;

(4) In daily leisure time, I brush little red books aimlessly, look at the current popular trends, and find good goods by the way;

(5) In daily leisure time, visit Xiaohongshu Welfare Society and find good things to buy;

(6) If you find a favorite product in the note sharing community, find a friend to buy it, or go to Taobao to buy it;

(7) I have a certain purchase demand (skin care/perfume/coat/sports), but I don't know what to buy and where to buy it. I browse the corresponding category or album in the "Discovery" module of Little Red Book;

(8) Attracted by the little red book push message, enter the App to browse the topic;

(9) Get coupons to use before the expiration date, and purchase welfare agency products;

(1) As a member of Red Club, monthly points can be redeemed for gifts/activity privileges.

Reference: Baidu Encyclopedia-Little Red Book.