Currently, major platforms are strengthening the construction of flower supply chains, laying out direct procurement bases and building processing centers to control the cost of flower materials while ensuring the quality of flowers. As e-commerce logistics become more and more convenient, the market size of flower e-commerce continues to expand, and the flower e-commerce track is moving closer to a market size of hundreds of billions.
Hema: Flower sales in May increased 2 times year-on-year
Hema Beijing data shows that entering May, flower sales increased 2 times year-on-year. With the support of festivals such as Labor Day, Youth Day, Mother's Day, and "520", the demand for flowers has been further stimulated. In order to cope with the peak flower consumption season in May, Hema has increased its stocking volume, and fresh flowers are shipped directly from the Kunming base every day to ensure quality and freshness. Hema revealed that in May, the "God of Flowers" peony ranked first on the list and became the "top-notch" flower market. Hema Beijing data shows that from May 1 to 19, peony sales increased 5-6 times year-on-year. The number of niche flowers such as color-changing sunset coral and royal show has increased significantly.
This year Hema launched a 100-day "uninterruptible power supply" plan, and the peony season will achieve "ultra-long standby". From March to July, consumers can buy products from There are more than ten varieties of high-quality peony across the country. The person in charge of Hema Garden introduced in his introduction, "Among them, Chengdu in Sichuan, Heze in Shandong, Lanzhou in Gansu, and Tianjin are the main lines running from March to June, with Yunnan, Luoyang, Jinhua and other places serving as backup resources."
Dingdong.com: Flower prices are stable and roses are selling well
During the “520” period, Dingdong.com A fresh flower set is served on the dish. The person in charge of Dingdong Food and Flowers said that in Shanghai and Beijing, many users who live at home choose "cross-region flower delivery" and order rose bouquets for their loved ones to express their love. Dingdong Maicai has prepared gift flowers and daily rose bouquets including red roses, pink gradient roses, champagne roses, etc., and has newly launched the rose and peony "520" package for 99 yuan.
From May 18th to 20th, the overall pre-sale volume of Dingdong Maicai roses doubled compared with the same period last year, of which the pre-sale volume in East China exceeded one million. , the rose package was sold out before the 19th. The pre-sale volume of roses in Beijing has exceeded hundreds of thousands.
According to reports, this year due to the impact of low temperature weather at the beginning of the year, the growth time of many flower-producing areas has been delayed. The supply of rose flowers in the market is insufficient, and there has been a general price increase. . All roses from Dingdong Maicai come from its direct procurement base in the main flower producing areas of Yunnan, which can better stabilize quantity and price. The current price of flowers on the platform is the same as in previous years. Through full cold chain transportation, the fastest time from picking to delivery to the warehouse in Shanghai is 48 hours, ensuring the freshness of the flowers and a longer flowering period to the maximum extent.
In addition to roses, a variety of affordable flowers and green plants are also being put on the shelves. On May 19, Dingdong Maicai launched the "Balcony Garden" gardenia rose in Shanghai. Pre-sale of green plant and potted plant combination packages. The person in charge of Dingdong Food and Flowers said that with the resumption of work and production, more ready-made flowers will be put on the shelves in the future to better meet user needs.
Daily Excellent Fresh: Sales of red roses increased more than 10 times
On the day of "520", Daily Excellent Fresh said , the overall sales of flowers will double. Red roses, which symbolize love, are the most popular among users, with sales increasing more than 10 times.
Under the direct procurement model, Daily Youxian has achieved precise ordering and replenishment by increasing the construction of an intelligent supply chain for flowers. , while reducing the cost of flower procurement, it also greatly reduced losses. The flower business became profitable less than a year after it went online.
The scale of the flower e-commerce market continues to expand
Competition in the flower e-commerce track is becoming increasingly fierce. Tianyancha data shows that there are currently nearly 66,000 flower e-commerce related companies in China whose business scope all includes "e-commerce" and some includes "flowers and flowers". Among them, the proportion of flower e-commerce companies established within 5 years Nearly 70%. Judging from the registered capital of enterprises, 30% of enterprises have registered capital of less than 1 million yuan. In terms of geographical distribution, Guangdong Province and Shanghai ranked the top two in terms of the number of flower e-commerce related enterprises, with 16,000 and 15,000 enterprises respectively, accounting for 25.0% and 23.9% respectively, far exceeding other provinces.
The three-year average growth rate of flower e-commerce-related companies reached 21.1%. In 2021, the number of registered flower e-commerce-related companies will be approximately 5,240, with a growth rate of 6.5%. Since 2022, nearly 820 flower e-commerce related companies have been newly registered.
Public reports show that as e-commerce logistics become more and more convenient, the market size of flower e-commerce continues to expand. It is expected to exceed the 100 billion yuan mark in 2022 and will reach 100 billion yuan in 2025. Reaching 150 billion yuan.
Editor Wang Lin
Proofreader Zhao Lin