the main difference between an agent and a dealer lies in whether it is necessary to buy products from the manufacturer and obtain product ownership. Dealers buy products from manufacturers, obtain product ownership, and then sell them. The relationship is that manufacturers-dealers-consumers; The agent is an agent for the manufacturer to sell, and does not buy the manufacturer's products, nor does it enjoy the ownership of the products. All the goods belong to the manufacturer, and the ownership of the products still belongs to the manufacturer, and its relationship is the manufacturer-(the agent)-the consumer. Of course, the so-called agent facilitates the transaction, including the agent sells the products, but the agent's position is to sell the products on behalf of the manufacturer and extract the commission through sales. Another point is the risk of commodity sales. Dealers need to bear the risk that their products cannot be sold, while agents do not. Of course, generally speaking, some large manufacturers should also consider the agent's (sales) ability when choosing agents. If the ability is not enough, they will cancel their agency qualification and change agents. For some foreign enterprises, agents are more common, and domestic enterprises prefer dealers. In view of the site conditions, capital, management and other factors, most chain stores in China are small and medium-sized stores, and the types and specifications of goods sold are very limited, so it is difficult to meet the needs of customers for one-stop purchase. To this end, shopping malls or supermarkets can set up commodity counters in combination with the consumption characteristics of customers in the business circle, providing rich commodities specifically for a certain category, a certain brand and a certain region, or displaying commodities provided by a supplier. For example, food counters and cosmetics counters can be set up; Fresh counters can also be set up in residential areas and so on.