How to open the market in the early stage?
Many people who like cooking like to share their craftsmanship with others. Starting a business is one of the illustrations. However, starting a business in all walks of life is not simple. There is a lot of work to consider and prepare. There are also various illustrations for starting a business.
Compared with other types, gourmet food is special because everyone has different tastes. If you want to expand your gourmet food business and have a larger audience, you will have many difficulties to solve. How to open the market is already a question.
A tricky thing.
We can analyze some successful food business experiences and formulate several business directions for ourselves. Different from the past, we have more and more means to achieve our goals. Here are a few routes summarized.
In fact, the promotion of food should start with building word-of-mouth in a small area. Even if we don't have enough funds to open a physical store, it will not prevent others from tasting our creations. At the beginning, we can use our relatives and friends to promote ourselves.
This kind of publicity based on the relationship between people around you often has a great effect. For example, the popular private kitchens are operated in a form of word-of-mouth among acquaintances. Through word-of-mouth among families, they can gain good reputation in a small area.
Word of mouth is the first step to open the market. You can learn from the example of private kitchens.
When discussing how to do business, we do not have to preconceptions about opening a physical store. Apart from the cost of opening a store, more importantly, now that the Internet is developed and online shopping is popular, we must consider whether there is a more convenient and flexible way to achieve the goal. In the past, opening a store
Physical stores have become less important. You can open an account in an online mall to sell your own products. The early collection of word-of-mouth allows us to have a certain user base when opening an online store. If we open an online store, we must consider
There are also logistics options and food preservation issues, especially for inter-provincial transportation, food insurance is particularly important.
Through the above methods, we have initially turned our own food into a business, and then how to open the market. The same network is a good thing, Moments and Weibo are good ways, but Moments has its limitations, so
Promotion efforts may be slightly less intense.
We can promote on Weibo by forwarding lottery draws, sending food samples, etc. Generally speaking, as long as your product is guaranteed, Weibo promotion will receive unexpected benefits.
There are many ways to do business, and these are just scratches the surface, but I think the key to success is whether the food itself is good enough. I dare not say anything else. China has a long-standing tradition that food is the most important thing for the people. As long as it is truly delicious,
, there is no shortage of foodies, but at the same time, because we are a nation of eaters, we have relatively high requirements for food. There are various dishes from all over the world, including frying, cooking, deep-fried, steaming and stewing. How can we break through?
However, promotion is an accessory and food is the hardware.
The two must cooperate with each other to succeed. I hope it can give you some reference and open your own market as soon as possible.