Zhong, the richest man, received a dividend of nearly 4.3 billion from Nongfu Spring. Why can Maotai in the water earn so much money? Nongfu Spring can lead the China market. In addition to the advantages of product strength, it also has great achievements in marketing. Brand advertising, packaging features and other aspects have been very creative.

1, Nongfu Spring is a little sweet.

This is a well-known slogan of Nongfu Spring brand. After the TV broadcast, it spread all over the country. This slogan shows the characteristics of its high-quality water source and expresses to consumers that its water source is high-quality, natural, healthy and pollution-free. "Sweet" has become the label of Nongfu Spring, printed in the minds of consumers.

2, we don't produce water, we are just porters of nature _

Another online celebrity advertisement once again deepened Nongfu Spring's impression of "natural water and healthy water" in consumers' minds.

Every drop of water has its source.

Nongfu Spring shows the good water source and environment of Mount Emei in Sichuan in the advertisement, which increases the trust of consumers.

4. What kind of water, what kind of life.

Nongfu Spring used documentary advertisements to show consumers the purity, beauty and nature of Changbai Mountain water source. Touched everyone. In order to express this idea, the production workshop in Changbai Mountain was opened for users to visit freely.

In the advertisement, Nongfu Spring also showed the public a series of details such as the production, filling, testing, packaging and packaging of water bottles. Just like the transparent kitchen that is popular in the catering industry now, let consumers rest assured. Increase trust.

The deep meaning of Nongfu Spring Logo: Clear water and lush mountains are priceless wealth! There are also reasons for his success. The catchy advertising language directly draws a clear line between pure water and natural water, and the popular advertising language copy is simply the existence of textbook level.

Nongfu Spring has also made great efforts in packaging design. In 20 15, high-end water in glass bottles was launched, which broke the shortage of Evian, Parisian Water and Voss in the list of high-end water and created the first brand of high-end water in China. Nongfu Spring regards the water source as Cliff Spring in Changbai Mountain. In order to better show the season and natural ecology of Changbai Mountain in product packaging design, five top design studios in three countries were also hired. After 58 drafts and over 300 designs, it took three years to finalize the final version. The pure natural factors of Changbai Mountain are integrated with the bottle design with modern aesthetic feeling, and behind the perfect presentation is the hard work day and night.

In addition to the high-end glass bottle series, Nongfu Spring's graffiti illustrations of sports cover water, tea π, water soluble and oriental leaves series are full of fun, perfectly presenting its unique aesthetic personality and successfully capturing the girl's heart of consumers. It is said in the industry that Nongfu Spring is a design company that delays in selling water, and it really deserves its reputation.

Nongfu Spring also jointly launched a limited edition "Music Bottle" with Netease Cloud Music. The selected 30 user reviews made each bottle of water bring its own music and stories, and the "worrying" reviews also brought huge traffic to Nongfu Spring.

What is the pronunciation of "diptyque"? Pronunciation of "diptyque": /di:p'tikju/.

Interpretation: Tiptok (perfume name).

phrase

1, Diptyquee_ dadonglv

2.DiptyquePhilosykos_ Beijing

3. Diptyquerose ContedHandle _ This is a mistake.

4. DiptyQueresablier _ Fast Pass

5.DIPTYQUETAMDAO _ CongDiptyque

6.diptyquevanillescentedcandle _ despair.

7、DiptyqueGenevrierCandle

hackmatack

Aromatic candle

8. changes in 8.Diptyque

Extended data

1. DIPTYQUE, a well-known fragrance brand from France, was founded in 196 1 and its headquarters is located at No.34 Saint-Germain Street on the left bank of Paris.

Second, the story of the brand founder

Diptyque's story begins with

Paris Saint-Germain

No.34 Avenue, all friends.

interior designer

Christian Egaut, painter DesmondKnox-Leet and theater director and set designer YvesCoueslant decided to open a boutique with their passion for creation.

At the beginning, ChristianeGautrot and DesmondKnox-Leet were working partners in designing fabrics and wallpapers for LibertyandSanderson. Later, after YvesCoueslant joined them, they decided to open a shop on the Avenue Saint-Germain in Paris to show their designs and creations.

Yves is the main manager and consultant, Desmond and Christiane are the soul figures of artistic design in the store, and this store has become the base of their great adventure.

This fashionable art shop is a surprise that Parisians have never found, and it is full of novel experiences collected by three people when they travel around the world.

Third, brand spirit.

Some seemingly inanimate objects, through the creative and ingenious creative process of the master craftsman, can shine with spiritual light.

With a gentle touch, it seems that you can feel the palm temperature of the Potter's hand polishing the utensils, the breathing fluctuation of the glassmaker blowing the utensils, and the strokes of the illustrator on the paper.

It is diptyque's brand spirit to inject creative enthusiasm into everything and give them soul.

Reference source:

Diptyque official website-brand story

Reference source:

-Diptyque

The hottest fashion illustrator of our time! How is it made? He is the hottest illustrator.

It is also the best spokesperson for fashion.

David Downton, David Downton,

1959 was born in London.

Growing up,

The best hospitality for him is a blank sheet of paper.

however

What David didn't expect was that,

After a long time, he can make a living by painting.

▲ david downton was painting when he was young.

▲ The studio is your own painting, no less than Picasso's studio.

▲ You can create amazing works on an "interesting and knowledgeable" workbench.

David first studied graphic design,

His first work was in the early 1980s.

The cover of a computer magazine.

▲ david downton's 1998 fashion illustration in new york. Made of ink and cellulose acetate paper.

▲ david downton's 1998 fashion illustration for Christine Lacroix is made of ink box paper.

For 15 years,

David is a freelance illustrator.

No matter what happens,

He likes the life of a freelance illustrator.

▲ 1999 illustration of fashion designed by david downton for jean paul gaultier of jean paul. Black dress with black sunglasses is more brilliant. David takes Kate Moss as the prototype and shows the classic charm of fashion with popular style. This work is quite famous in the fashion world, and it is one of the most representative works in the field of fashion illustration in recent years.

▲ 1999 fashion illustration shot by david downton for Valentino. Similar to Lacroix, Eric and others, his colors are full of modernity.

▲ david downton 1999 London fashion illustration PalomaPicasso. The materials are gouache, ink box paper and acetate fiber paper coating.

▲ david downton 1999 completed paper-cut bottle stickers in London, with Iman as the model. Pan Tong paper is coated with cellulose acetate paper and then coated with ink.

David's works have simple and smooth lines.

Very textured and unpretentious.

It can well show the graceful posture of the human body.

Because of this unique painting style,

He was invited to do fashion illustration.

Among them, it includes

Carmen Dell'Orefice, an 85-year-old myth,

She is also one of David's muses.

▲ david downton's fashion illustration in new york in 2000 was modeled by Carmen Dale Orpheus and designed by ThierryMugler. This painting was first painted on Pan Tong paper with an oil pastel, covered with cellulose acetate paper, and then painted with ink.

▲ david downton 200 1 Portrait of Anna Peggy, editor-in-chief of a famous European fashion magazine. He successfully captured the soul of this "fashion godmother". Exaggerated color matching, playful expression, unruly attitude, combined with seemingly wild but very skillful brushwork ~ perfect!

▲ david downton painted a portrait of Amanda Harriet, the design director of Chanel in 2002.

He has always been interested in Lacroix, Antonio,

Eric, these artists worship you.

Therefore,

There are similarities between colors and lines in early painting styles.

He illustrated high fashion exhibitions for magazines.

From 65438 to 0997, he began to be active in high fashion shows in Paris.

At first, he was dazzled and completely unprepared.

But,

The Paris fashion show is really,

Inspire artists.

Paris has the most beautiful women and the best designs.

Everything here is fascinating.

When the model walks the catwalk,

David never paints.

Because he found it impossible,

He just takes pictures or looks at his watch.

Really feel every moving moment.

He seized any other opportunity to paint,

The model can't escape his eyes at any moment when he is still.

For example, during assembly,

Sometimes even when the model is resting at the press conference. ...

▲ Cosmetics are also his tools. It is the lingering between pens, and both colors are suitable.

David said: "When I first started painting, I thought it was my responsibility to restore clothes according to the catwalk on the stage." However, the first time I attended a fashion show was at Versace's show. Before Kate Moss disappeared, I only drew her arm! Therefore, it is the best choice to appreciate any details displayed by the current model. "

▲ The draft is also moving.

David thinks the most important thing is the feeling of the body under the clothes.

Then there are some details such as proportion and color.

However, this is more difficult to do.

▲ The draft is also moving.

David drew countless sketches of the design.

Then choose the best,

When the painting was almost finished, he began to be eliminated.

"decompose-reconstruct" them.

He continued to draw,

Until they look natural.

He is a world-famous media.

Such as The Times and The Independent,

And Harper Benjamin (Australian Edition).

Write a report about fashion.

And held three solo exhibitions in London.

He also held a solo exhibition in new york.

In recent years,

He also designs visual images for shopping centers in Hong Kong.

Draw illustrations for Vogue women's fashion series.

▲ In 2004, david downton painted the cover of Saturday Evening Post. This work was created in Paris and made of gouache, watercolor and paper.

▲ Advertising poster designed by david downton for Topshop's fashion show in September 2004. This brand is the work of young designers.

▲ david downton was commissioned by Vogue (China Edition) in 2005 as an illustrator of ValentionFitting. Is made of ink, gouache, paper and cellulose acetate paper.

▲ david downton's fashion illustration for YSL in 2006. The materials are ink, watercolor and paper.

▲ david downton's fashion illustration for YSL in 2006 consists of ink, gouache, charcoal pen and paper.

▲ david downton is a fashion illustration commissioned by Madame magazine (German edition) in 2007. This painting is first painted on paper with an oil pastel, covered with cellulose acetate paper, and then painted with ink and gouache.

▲ david downton's illustrations were commissioned by The Times of London in 2007. The materials are ink, gouache and paper.

▲ david downton drew an illustration for his magazine PourquoiPas in 2008. The model is Tita Wantis, and the costume is designed by Lacroix. The materials are ink, gouache and paper, and the cellulose acetate paper is covered with a film.

Does David paint sexy dancers vividly ~

Work hard, the iron pestle grinds into a needle ~

If you want to have the ability to surpass others,

I will be able to practice to the extreme!