Bao Beier's Chongqing Laozhuang Old Hotpot Spicy Hotpot "exploded" again.

This time, the store's record of 97 tables in one day was broken, suddenly increasing to 147, an increase of 50 or more.

There are 25 tables in the store, which are turned over 6 times throughout the day.

Turnover rates are higher than bottom fishing.

On Chinese Valentine's Day, people come to hot pot restaurants to eat from morning to night.

As late as 9pm, there was still a long line of people waiting.

The reason for this "big explosion" is that hot pot in hot pot restaurants has been cleverly used in group marketing.

Attracting attention through hot spots and small welfare to lock in large passenger flow. In August, a limited group of five people gathered at the "One Yuan Stealing 59 Yuan Mushroom Soup Mandarin Duck Pot" on the Lazhuang hotpot online.

That day, nearly 300 copies were sold.

On July 7, 17, the high sales volume of the group competition was directly reflected in the store's business.

For tens of millions of teams, why is Lazhuang Lao Hotpot's performance particularly outstanding?

First of all, because Lazhuang enjoys a high reputation in Rizhao, the price of 1 yuan is also very attractive.

The size of a five-person team is reasonably set.

There are always four or five food groups surrounding a food group.

The success of group formation is not very difficult, and social fission is extremely fast.

This sparked an explosion of promotions throughout the day.

In addition, Lazhuang also uses official public account numbers, local life service public account numbers and small programs for promotion.

It also cleverly borrows the hot spot of the season - Rocket Girl Koi Terrier to attract people's attention.

When new customers come in, the new customers will become old customers. For a store, if you have more loyal old customers, you will have more stable income. How many new customers you can attract represents what you can achieve in the future.

scale.

Over 400 people took part in the three-day competition.

Some of them are old members, but many of them are new customers who came to the store after sharing the competition.