To be the best store manager is to test the store manager's communication ability, be able to calmly face all kinds of consumers, ask strange questions to customers, be invisible, care about team members, analyze and deal with problems with the wisdom of the team, and lead the team to unite and progress. The following are five articles about becoming the best store manager that I brought to you after reading, hoping to help you!
After reading 1 the experience of being the best store manager, as the New Year bell approaches, we bid farewell to the hectic X year and usher in a bright, hopeful and passionate X year with enthusiasm and expectation.
In the blink of an eye, a year passed quickly. In this year's work, I have made a lot of efforts and achieved good results in my own work. For example, the number of broken code sales in Store No.6 has always been the best among several stores, and the number of broken code sales in Store No.22 is also on the rise, and it pays close attention to the varieties of broken codes every month and can complete the task every month. Strictly implement the daily workflow and the company's basic rules and regulations, and the employees in the store are relatively stable. They have worked in the company for more than one year on average, and they are also recognized by the company.
But I still didn't work with 100% heart, so I feel ashamed. Overall, this year's store performance has not been completed by 30%. Although the sales unit price has increased by 40% compared with last year, the number of stores as a whole has only increased by 16%.
Looking back on the work I have done this year, I am quite touched. In the past, first of all, I would like to thank the company for giving me such a development platform and cultivating it with my heart. Thank the leaders for their encouragement and supervision in their work. Let me learn a lot of sales and communication management skills, and successfully took the first step for the next company development. Secondly, I would like to thank my team and my colleagues for their mutual encouragement and cooperation in their work. They all have something to learn. I have learned a lot from them and made myself more mature.
Through this year's continuous running-in with the company's sales management model, I have realized that a sales manager's knowledge, social skills and familiarity with product knowledge and skills determine the sales ability of a store manager and sales staff. To this end, through such a long period of work accumulation. I realize my existing shortcomings and advantages. The work and feelings of the past year are summarized as follows:
Although there are some objective factors, there are also great problems in other practices in the work, mainly in:
1) There is too little basic customer maintenance in sales work. There are 626 VIP customers on record, of which 389 old VIP customers did not spend this year. In addition, the number of VIPs who come to spend once is 100. Judging from the above figures, we have not done a good job in basic maintenance. I don't know the reason why the distinguished guests didn't arrive in time. Sales are not ideal.
2) communication is not deep enough. In the process of communicating with customers, employee sales failed to introduce the value of our products to customers very clearly, which only shows that they are obsessed with price increases and failed to tell the value of products. I don't know the real idea and purchase intention of customers; Failing to give perfect answers to customers' questions in time.
3) There is no clear goal and detailed plan for work every day/month. The habit of writing work summary and plan is not formed, and the sales work is in a state of laissez-faire, which leads to various adverse consequences such as no unified management of sales work, unreasonable distribution of working hours, and chaotic work situation.
4) Not strict with the store, especially the past posts, not standing guard in time, lacking persuasiveness and appeal in front of employees. Work responsibility and work planning are not strong, and these problems need to be improved as soon as possible in the next step.
5) Because individuals are not diligent enough and strict with themselves, they don't pay close attention to inventory sales. Store No.22 opened in May1-September, and the proportion of women's trousers has been relatively high, with 73% of men's trousers accounting for only 27%. Later, it meant that the proportion of men's trousers increased, and this idea also increased sales. As a result, in the next few months, the price of men's trousers rose, but the price of women's trousers continued to fall, which was caused by their lack of attention to inventory sales. Now I began to improve this series of problems. These are my good and bad work and the problems that need to be improved. I hope the leaders will give me supervision, help and give me valuable advice.
Be the best store manager after reading.
I. Analysis of annual operating performance in X years:
X year is a crucial year for the company. Due to our underestimation of the sales analysis of the university town in the early stage, by August of X, in just over half a year, our loss was close to 2 million yuan. However, with the joint efforts of the store staff, from the second half of X year, the University Town began to turn losses into profits. In this process, we walked very hard, but the mall staff did not give up their efforts. In the end, the company still achieved a net profit of X million yuan. Through the analysis of the sales target of X years, in the management process of the company's three stores, the cost control and target completion of Pan Feng store are relatively good, and Pan Feng store is worthy of reward in this respect; The material cost control of university town is not in place and needs to be improved, but the overall management, especially after adjustment, has been improved obviously since September of X. Wuci Store has done a poor job in index completion and cost control, but at present, Wuci Store has closed, so I won't do too much analysis here.
The second is enterprise development.
In X years, it was originally planned to develop 10 convenience stores, with 2-3 exceeding the standard.
In the process of convenience store development, through the operation of tongshe store, it is found that the company does not have the ability of multi-channel expansion. Therefore, we finally chose to intensify the operation of standard supermarkets and temporarily withdraw from the expansion plan of convenience stores.
In X years, we developed two standard supermarkets, Dezheng Store and Sanxi Store. Dezheng store opened at the end of X. Judging from the current business situation, it will be slightly profitable, but it will still have a certain effect on the company's influence.
Sanxi Store is expected to open in March or April of X year.
Although we successfully won two standard supermarkets in X year, compared with the scale of Wuci store, it is obvious that the scale of the two standard supermarkets can only reach the scale of Wuci store at present, so as far as the current enterprise expansion is concerned, we must intensify our efforts to further accelerate the development of all aspects of the enterprise.
In this process, we also realized the importance of pragmatic development according to our own strength, and carefully considered the site selection and development, taking stability, pragmatism, innovation and development as the company's future development policy, and incorporating the transcendence or transcendence of suburbs and development zones into the company's key development plan, because practice has proved that Wenzhou still has great potential to be tapped. Therefore, our goal is clear, and we will try our best to develop standard supermarkets, including annexing or cooperating with others to operate some supermarkets with good addresses but poor management. I believe that after X years, we will achieve good development in enterprise development.
The third is to strengthen the management of operation planning.
In X years, with the joint efforts of managers at all levels in the company, we re-standardized the image, business process and dynamic design of shopping malls, strengthened the responsibility management category of shopping mall managers, and strengthened the implementation of the past inspection system.
In X years, member management has been effectively promoted, the company's business policy has been repositioned, and the concept of low price and affordable has been introduced to customers. In this process, except for Zhong Bai's products, we can't make a good price image, and all other products have been adjusted according to the market. At present, the company's price image has improved, and then combined with the layout atmosphere of the store, the company's sales have greatly improved compared with last year (X annual sales of X million)
In the case of a certain increase in promotion expenses, the cost control of stores has been strengthened, and all expenses have been significantly improved compared with X years. This is one of the reasons why the net performance of the same store, whether it is a Pan Feng store or a university town store, has been greatly improved compared with the past.
There are also many obvious shortcomings in the operation plan of X year, and suggestions for improvement will be put forward in the work plan of X year.
Verb (abbreviation for verb) supply department
The purchasing department basically meets the company's requirements in controlling non-operating income and gross profit margin:
The gross profit margin of X-year purchase can be improved while maintaining a certain price image, because some high-profit goods have been directly purchased from manufacturers (such as plastic products and daily chemical products), and the gross profit margin has been doubled or tripled. However, the purchasing department is still not ideal in terms of commodity structure, so the purchasing department must change its thinking, actively find and optimize the commodity structure, and further promote the purchasing work.
Experience of becoming the best store manager after reading 3.
At the end of the year, the restaurant manager concluded: I am a drop of water, a drop of water, and it will never dry up until it melts into the sea. Only by stepping on the trend of the times can one not be overwhelmed by the years. A drop of water should draw strength from the sea, be good at refracting the seven colors of sunlight, and dare to be the most shining one in the spray. The value of a drop of water should reflect the life of waves and the value of the sea, and the existence of a drop of water should reflect the greatness and depth of the sea and its strength and direction of truth, goodness and beauty.
I am a drop of water. I am jumping in the waves that carry me; I am struggling in the sea that surrounds me. X Hotel is a fertile ground for my career, where I use my experience, wisdom, talent and unremitting efforts to realize the value of life. As the manager of the catering department, I know the weight of the burden on my shoulders, and I know more about my expectations and trust.
Facing my superiors, I hope I am an effective and diligent employee; Facing my colleagues, I hope I am a humble partner; In the face of subordinates, I hope I am a leader with a clear distinction between public and private; Facing my clients, I hope I am a stable and honest friend.
In a large-scale hotel, restaurants undoubtedly play an important role. It is the window of the hotel and receives all kinds of consumers every day; It is also the signboard of the hotel. Only when the restaurant's grade and reputation are well-known, the hotel will have a steady stream of tourists and long-term development.
In the past year, I held an important position as a restaurant manager. I was able to perform my duties, make suggestions for the development of X and work hard.
① Do a good job in standardized management. Strengthen coordination and improve comprehensive reception capacity. 1. Improve the management organization. The quality management team composed of the leaders of the catering department and the managers of different departments has played a role in the distribution throughout the year. The team not only divides the work, but also cooperates with each other. From top to bottom, it implements a management system with clear management benefits and rewards and punishments, which improves the overall quality of leaders and makes the management work go smoothly. 2. Improve the meeting system of the Food and Beverage Department. The meeting includes year-end summary meeting, quarterly summary meeting, monthly business analysis meeting, weekly meeting, daily review meeting, after-work meeting, financial supervision and inspection meeting, health and safety inspection report meeting, etc. Due to the improvement of the system, the quality of the meeting has been improved and the instructions from superiors have been implemented in time. 3. Establish a supervision system for product evaluation and supply. In order to predict the varieties to the maximum extent and coordinate with various departments to do a good job in product supply, we will check the product supply forecast every morning, afternoon and evening, establish a special account book record for the varieties predicted in the local market, and at the same time go to relevant departments for verification and ask management personnel to sign it to distinguish responsibilities. After the establishment of the system, the phenomenon of estimating five or six dishes in each city has become history, and now the supply of products has been normalized. 4. Strengthen coordination. The hotel has a fine division of labor and many links. The completion of a job depends on the coordination and cooperation between various departments. At the weekly meeting, it was repeatedly emphasized that when problems occurred, all departments should not blame each other and pass the buck. They should dare to admit their mistakes, find out each other's advantages and do a good job of coordination. This year, some disjointed and uncoordinated phenomena that existed in the past have been greatly reduced. 5. Improve the comprehensive reception capacity. This year, we will pay full attention to service standards and product quality, so that the reception capacity will be greatly improved. While receiving various club banquets, cocktail parties, wedding banquets, buffets and conference meals, we also receive various banquets from senior leaders and major companies and hotels. Because of the beautiful environment, reasonable price, delicious taste and first-class service, the guests are happy and satisfied.
(2) Develop business, explore income channels and expand operating income. In the past year when the catering industry was depressed and business was difficult to do, I often conducted market research, made business analysis, constantly explored, boldly tried, and took my own entrepreneurial road. Carry out joint venture activities, and the catering department will cooperate with the housekeeping department and bath center to jointly promote business. The sales department and the production department regularly introduce new dishes and snacks every month according to the needs of market consumption. Through a series of business activities, the hotel has improved its popularity and achieved good economic and social benefits. (3) Public relations with all employees to win more repeat customers. I regard public relations as an important job, and I often instill public relations awareness and knowledge at meetings. When the sales department is busy, it enriches the floors for communicating with customers and ordering food, and asks for their valuable opinions in different forms. On holidays, call relatives and give them Mid-Autumn moon cakes, calendars, New Year cards and other gifts. Through everyone's efforts, the overall public relations level of the food and beverage department improved last year, and the number of repeat customers increased compared with previous years. (4) Enhance employees' welfare awareness, strengthen cost control and save expenses. I often emphasize the importance of cost control and cost saving, enhance employees' welfare awareness, and ask employees to take action. At the same time, improve relevant systems, clarify responsibilities, and rely on systems to strengthen control. Throughout the year, the expense system, raw material receipt and payment custody system, loophole plugging system, rational use of raw materials system, office supplies collection system, goods procurement system, financial audit inspection system and cashier management system were improved. Now all the staff have developed the good habit of saving, and switch the water switch, oil switch, gas switch and electric switch reasonably, and stop the waste in time when it is found. In addition, I will conduct regular market surveys to grasp the market price dynamics and adjust the purchase price of raw materials in time.
(5) Do a good job in political and ideological work and promote the improvement of economic benefits. The catering department gives full play to the role of party organizations and trade unions, cares about employees, stimulates emotions and enhances cohesion. Through skills and entertainment activities such as technical competition between chefs and excellent waiters, track and field games, calligraphy competition, skill competition, chess competition, table tennis competition, skill knowledge competition of courtesy month, dance party, karaoke and so on, employees have formed a strong group that loves hotels and works together. Employees have good ideology and morality, and there are eight stories of collecting money throughout the year. The staff is stable and mobile. (6) Improve the employment system and training system. 1. Strict labor and employment system, catering department recruits new employees. Those who meet the requirements will be selected, and those who do not meet the requirements will be rejected to ensure the recruitment quality. At the same time, I will go deep into the staff, tap talents and constantly enrich the team. Through repeated inspection, I will be promoted to X foreman throughout the year. For employees who violate the hotel regulations, education should be given priority to, and those who refuse to change their education will be punished and dismissed, and X employees will be punished throughout the year. Due to strict labor and employment, the quality of employees is high and the efficiency is greatly improved. 2. Improve the training system. In order to make the training achieve the expected results, I first made it clear that the training should have the guiding ideology of "purpose", "practicality" and "timeliness". The second is to set up a training team, make training plans again and again, and carry out training in stages and in batches by integrating theory with practice and bringing new ideas to the old. For example, once a month management training, safety and health training; Twice a week to promote training, service knowledge, service skills training. Fourth, regular assessment, and more than 200 trainings including Sales Manual, Service Knowledge and Skills, Customer Service Specification, Hotel Management Knowledge, Product Quality, Promotion Business Knowledge, 50 English Sentences, Courtesy Terms and Safety and Health Knowledge were conducted throughout the year.
(7) Pay attention to food hygiene and do a good job in safety and fire prevention. 1. Attach importance to food hygiene, improve the post responsibility system for food hygiene, set up a health inspection team, define the health responsible persons of all departments, formulate a system of daily inspection, weekly appraisal and monthly summary, carry out a mobile red flag competition, reward the departments with good hygiene and punish the departments with poor hygiene. Thanks to the efforts of all staff, there was no poisoning accident caused by food deterioration throughout the year, and it successfully passed the annual review and national inspection of star-rated hotels by provincial and municipal tourism bureaus. 2. Pay special attention to the safety and fire prevention work, set up a leading group for safety and fire prevention, implement the safety and fire prevention responsibility of all departments, conscientiously implement the policy of safety first and prevention first, formulate a safety and fire prevention system, improve safety and fire prevention measures, equip each floor with gas masks, organize employees to watch fire prevention videos, and conduct practical training on fire prevention equipment. The production department regularly cleans the oil fume pipeline and does a good job in maintaining all kinds of equipment. The local jelly department regularly checks the integrity of the gas stove and takes effective measures to ensure the normal development of all the work of the food and beverage department and property safety. There was no fire accident this year. (eight) according to the star standard, improve the hardware facilities, beautify the environment, stabilize the tourists and improve the business atmosphere. The total investment of facilities increased by more than 3 million yuan in the whole year, mainly including: renovation of the east hall on the second floor, renovation of the south and north halls on the second floor, renovation of corridors and bathrooms on the fifth floor, and equipment purchase. Due to the perfect service facilities, it has attracted many repeat customers.
After reading 4, be the best store manager
65438+ Improve employees' sense of responsibility and attention to the team. 3. When there are new employees, the team must play the role of helping each other, encourage old employees to take the initiative to bring new employees and help each other, and increase employees' self-confidence. When billing, you should lead them to the bar to pay, and then scan the QR code of the membership card at the checkout. If you don't pay, you will apply for a membership card. The first reaction of customers is to bargain with you, which will cause unnecessary trouble. 5. Ask employees to prepare a special book for members and make 12 copies of Remember When Your Birthday is, for example, June. Read only the birthdays of members recorded in Chapter 6 every day, and send a blessing message one day in advance to remind you that shopping can be discounted and keep members.
Third, work experience.
Team building:
In the work of 1, I hope the clerk will feel that I am a member of this family, not forced to finish the work, but to undertake the work independently. Usually share more thoughts and inspirational stories of General Manager Zhang.
In study, don't be shop assistants, but store managers. Sister Duan asked us to share the rules of the apprentice, so I asked them to share the rules of the apprentice. Duan Jie asked us to read the orders, and I asked them to read the orders. Now all our employees can recite orders. Now we have started to read under the temptation collectively. Employees feel valued and increase their willingness to learn by themselves.
In life, employees are family members and sisters. We have to worry about her, so her heart stays in the team.
Ideologically, I always emphasize virtue and good deeds, and ask my family about good deeds every day.
In a word, only when the root tree is upright can it flourish.
Fourth, work experience.
Team building:
1. At work, I hope the shop assistant feels that I am a member of this family, and I am not forced to finish my work, but to undertake it independently. Usually share more thoughts and inspirational stories of General Manager Zhang.
In study, don't be shop assistants, but store managers. Sister Duan asked us to share the rules of the apprentice, so I asked them to share the rules of the apprentice. Duan Jie asked us to read the orders, and I asked them to read the orders. Now all our employees can recite orders. Now we have started to read under the temptation collectively. Employees feel valued and increase their willingness to learn by themselves.
In life, employees are family and sisters. We have to worry about her, so her heart stays in the team.
4. Ideologically, I always emphasize virtue and good deeds, and ask family members about good deeds every day.
In a word, only when the root tree is upright can it flourish.
Fifth, work experience.
1, in sales, introduce the goods to customers and talk about the selling points of clothes!
2. When introducing goods to customers, don't say the number of yards, just say large, medium and small!
When selling, customers often have to bargain. They have to bargain when talking about chain stores with stable prices. It can be said, madam, first-class products are not discounted, and our enterprise is the first in the industry. We promise to keep the goods unchanged, with a three-day refund and a seven-day replacement!
4. When selling, we should train employees to be professional, employees should have vision, get goods for customers accurately, and remember not to ask customers what size clothes to wear. Employees should be diligent!
When selling, customers try on two products, try again and again, and keep looking in the mirror. Don't jump to conclusions for customers. Customers may like these two products. You can tell customers that they have different styles and suit your temperament!
Sixth, work experience:
A goods: commodity manufacturers should be positioned, not too many manufacturers.
Second, to establish a good relationship with manufacturers, it is necessary to sell less goods and not refund what can be sold. First, leave a good impression on the manufacturer, and it is nothing for the manufacturer to make up the order. If they always return goods, manufacturers will remember that manufacturers with good goods and explosions are unwilling to give goods at the first time, which will delay the season.
Follow-up sales: don't talk easily when following up the sales of employees, but observe and see the goods introduced by employees. Help employees introduce products when customers are dissatisfied.
4. Product display: models should wear the explosions in the store and put them at the door to attract customers.
Seven, work experience:
Commodity display:
1, the first is the out-of-store mode. The clothes worn by the model should be bright, and the same color can contrast colors, mainly to attract attention. Only when customers enter the store can they make the next sale. Otherwise, it is all empty talk. Customers don't go into the store to see if there are any problems with the goods and employees. If there is nothing wrong with both, there must be something wrong with the model's clothes. It should be adjusted as soon as possible. Keep the model's clothes updated at any time. 2。 The goods hung in the store must be neat, the popular goods should be divided into fashion area and middle-aged and elderly area, and the pants area and the small shirt area should be close to each other to facilitate complete sets of matching. The center of the store is where customers can see when they enter the store. This position is very important, mainly for seasonal main products, but not just one. Generally, it is a complete set of shirt+coat+trousers of the same color. Because the value of a piece of clothing is not as high as 1+ 1+ 1=3 pieces of clothing. Don't worry about customers' spending power, and don't be afraid of trouble. Try it on in sets. Even if only one transaction was made, she would be asked to consider the other two transactions. It can avoid the problem that customers only buy one dress in my shop, but go to other people's homes to match two clothes into a set. Reduce performance loss.
3. The main location of the store. Store seasonal goods and put matching clothes where you can touch them. It can be mixed with last season's inventory. It is convenient to push out the inventory at any time when picking up the goods.
4, wall-hung goods. Color display. Static color+static color+one body. Static color+pattern+dark color. Avoid putting dots, squares and clothes of different colors in one place. The clothes on the shelf are arranged in code, which is easy to find.
5. Almost all brands are series, and shirts, coats, skirts and trousers of the same color can be put together. In order to facilitate matching.
6. Inventory. Stock clothes are scattered in the new cargo area. With similar colors, the inventory in our eyes is not old or new in the eyes of customers.
7. Every aisle of the store is a good place to store inventory. It is necessary to cooperate with the accompanying staff to introduce and inform them of the current price concessions, so as to clean up the inventory.
8. The corner position where the light can't reach is adjusted by the color of the clothes, and the color is mainly bright. Finally, I think the cost of each store is getting higher and higher now, and we should try our best to make rational use of the space in the store. Don't have much spare time. For example, scarves and decorations can be hung on the screen of a store, or fashionable shirts can be hung according to the size of the screen. Of course, these are just my personal suggestions. For reference only.
Eight, work experience
Now is the peak period of cheongsam sales. When customers hesitate to buy an order, tell them that the pleated part of cheongsam has a lot of space and can be modified appropriately, so that it can be worn for a long time without affecting the wearing effect.
Some clothes also have bright stars. When customers try on clothes, they will stick to their faces when they sweat. Customers will have doubts and tell them that the surface is not hanging or falling off, which will not affect the wearing effect of the clothes.
Nine, work experience
There are deep and long corners in the storefront, which are basically dead corners, making it difficult to display goods. According to my own storefront, I share the following.
A blue light wall on the front first shortens the corner depth visually.
1, partition the wall length with a partition and divide it into two areas.
2, deep zoning meditation module, singles, interval play, high-end product display, distinct feeling, easy for customers to see at a glance.
2, shallow partition, hanging a big shirt, or sitting on the meditation mold, playing a long shirt under the standing mold, the goods are mainly bright colors.
Second, the back wall (the least obvious wall, when there are many goods and need to be used)
1, according to the wall pattern, shallow partition hanging board, expand the visual opening.
2, deep wall disconnection, four to five files, meditation mode.
Experience of becoming the best store manager after reading 5.
I used to feel angry when some employees made mistakes, and sometimes I made mistakes. I just ate some snacks when I was on duty. At that time, I kept thinking about what to do if I was the boss or the store manager. Fortunately, Manager Yu gave each of us a chance to become a manager. I said that if I am not really in this position, I naturally have no confidence in my heart, so I can't understand that feeling. However, I still deeply felt the feeling of being a store manager that day. Only then did I know the hardships and tiredness of the store manager's work and her helplessness. I think if I am really in that position one day, I need to study harder.
Frankly speaking, Manager Yu is one of my role models, and she has certain management methods. Every time she goes out to study and comes back to share with you, I especially like listening and will be very attentive. It can be said that I found my goal in her, which also taught me to face difficulties and setbacks bravely, and at the same time felt the standard and key to becoming an excellent person.
I also want to thank all my good friends who have supported me, cared for me and helped me. With you, I will stand up again at the most pessimistic time. With you, I will taste the sincere friendship between friends when I need to care most. Suddenly I feel that sincere friendship between friends comes from heart-to-heart communication with each other on weekdays.