Recently, Japanese media have repeatedly reported on the Chinese APP Douyin. This short video application that is very popular in China is called "amateur" video in Japan.
Users who often watch Japanese dramas and Japanese movies know that amateurs refer to ordinary people who have not been formally signed and packaged. I have tested my mother in the backyard activity department: that is, civilians, ordinary people, simple people, unadorned, uncultured, and educated
A highly educated person, an independent person who has not joined any social group, organization or faction, a girl who is natural and fresh without any modification, etc., has multiple meanings.
According to a survey by Japanese media, there are several reasons why Douyin suddenly exploded in Japan: First, the popularity of a Japanese pop song.
"PLANET" is a song by a Japanese band that has disbanded.
However, after the spread of Douyin, especially when Chinese celebrities used it as background music for their weddings, the song had a second life.
The disbanded band Lambsey released non-hit songs on CD in 2006, and the CD sold less than 5,000 copies.
Band member Inoue hurriedly recorded a video of the song and posted it on other video websites, and it was played 80,000 times in an instant.
He is considering launching new activities in China in the future.
This effect may form a snowball effect in the Japanese entertainment industry.
Recently, it has been analyzed that artists who are using Douyin to explore the Chinese market are eager to give it a try.
Second, interesting ways to eat various delicacies.
This has even led to a tourism effect, forcing tourist cities to pay attention to this application.
The milk tea made by the milk tea chain "CoCo" with pudding and other ingredients is very popular.
In Xi'an City, Shaanxi Province, many tourists come here because of the "Wanwan Wine" that became popular on Douyin.
In the context of Japan's slowing economic growth, young people have high regard for quality life.
Similar Japanese dramas "Midnight Diner" and "The Lonely Gourmet" use amateurs to introduce interesting food, which coincides with Douyin.
Third, Japanese companies are paying attention to the consumption tendencies of young Chinese groups.
Especially Japanese companies that sell goods and services to Chinese young people. These companies have previously customized advertising services with Weibo to analyze young groups.
In recent years, there have been several major migrations of Chinese Internet users. QQ and Weibo users have experienced major ups and downs. The rapid rise of WeChat and Douyin have forced Japanese companies to change their strategies.