Weibo Marketing Skills Weibo Practical Marketing Skills

Weibo takes Weibo as its marketing platform, and every listener (fan) is a potential marketing target. Enterprises use their own Weibo to spread enterprise information and product information to netizens, thus establishing a good corporate image and product image. The following are my practical marketing skills for Weibo. Welcome to read!

first, Weibo marketing doesn't need vanity in face.

In the past, everyone compared Weibo to a bulletin board. After all, the traffic volume is large and the communication barriers are small. With the help of a big V Weibo, people's popularity can be rapidly improved. However, with the development of the Internet and the improvement of the quality of netizens, simply seeking exposure without caring about the drainage behind it will have a great negative impact on our own products. This is the case with Jiaduobao's' marketing event'. It can be a sensation and get a high degree of attention in a short time. However, after detonating the concern, it will inevitably leave many big pits, and the product image will no longer exist, thus casting a shadow over your future development. Therefore, Weibo's marketing is long-term, sustainable, healthy and positive. Although Durex is only a manufacturer selling TT, its copywriting has always maintained a clear scale, thus crossing the moral minefield. This seems like a big talk, but it is actually a necessary promotion idea for a marketing king.

second, Weibo pays attention to the symmetry of copywriting and products.

it doesn't mean that your products will be popular with high exposure, nor does it mean that good products can be sold as long as they are exposed. Although Weibo is a community with high user stickiness and ideal attention, the logical relationship between products and marketing subjects is bound to make the whole promotion and marketing process meaningless and even make people feel disgusted. A big V in China often takes photos and videos of pets on weekdays. Once upon a time, the traffic was quite large, and one of its Weibo bids was circulated in the industry with six figures. For a while, advertisements were pushed wildly, and women's skin care products and health care products were everywhere, which was obviously contrary to the theme of Weibo. Of course, you can say I value attention, but how high will the conversion rate be if it is so obvious? After all, this is not a pure fan economy. Some live makeup and related products are sold by online celebrities, which look hard and rough. In fact, it is the real version of mushroom street shopping experience, and its internal thinking is the logical unity of subject and product. Don't advertise for the sake of advertising, just as Baidu knows those WeChat accounts that leave messages online. Will someone really add you?

thirdly, Weibo's marketing can never be solved by money.

there is no doubt that marketing costs money. However, money is not everything. In the marketing process of Weibo, the choice of copywriting, the shaping of Weibo's subject, the consideration of communication channels and the maintenance of the whole promotion process are indispensable. You can't blindly believe that everything will be fine as long as you pay attention. You should have enough respect for this field, fearing that even a few shortcomings may be invisibly magnified under the magnifying glass of the network. Only by making full preparations and making adequate risk coping strategies.

fourth, make full use of the development opportunities brought by data.

the data is cold, but making good use of it will definitely bring great help to our marketing promotion. Through the data mining and analysis of the number of fans, the distribution area of fans, the gender ratio of fans and the change of weekly attention, we can easily get the basic information of followers, their preferences, the popularity of platform content, and the recent promotion and marketing effects. To do marketing promotion, we must be aware of it, and we can't simply measure it by the number of fans or sales. Sometimes, although the sales volume will not increase immediately, it is probably already on the road. Now everyone is paying attention to big data. We don't need such profound things, but what we need to master and do is to learn data mining and analysis, see the essence through the surface, understand the information conveyed by data, and adjust our strategic direction in time. Many development opportunities are inadvertently transmitted from the data itself.

5. Weibo marketing should make good use of resources and make a good time difference.

It is not only marketing in Weibo, but also in many industries. I believe that many friends have done second-hand resource dealers before, and the operation method is actually very simple. They bid on Baidu to promote a resource download or picture download, and then sell related resources on Taobao, but you don't know the first-hand information of the resources yourself. Instead, you buy goods from other manufacturers and resell them to customers. This taobao guest-like operation actually captures the time difference. By analogy, some people in Weibo still do this, but the object of operation has changed from resources to hot words. Once a hot word is found to rise rapidly in a short time, it will quickly make relevant copywriting and promote products through the perfect combination of hot words. What seems to be an exclusive news is actually just a move ahead of others, but it is really a means that cannot be ignored. ;

Weibo marketing vernacular description

Weibo marketing is a marketing method that creates value for businesses or individuals through Weibo platform

How does Weibo do homestay marketing?

1. Try to be original in content, and the forwarded content should have its own views.

2. Share interesting things that happened in the inn. Inn B&B will check in all kinds of guests every day, and all kinds of interesting things will happen every day. Collect these interesting things into words and publish them in the form of pictures and texts, and interesting things will always attract fans. Here, I recommend several useful graphic editing software, such as hammer Meizu post-it, giraffe long microblog tool, rice field Motif, WPS output picture function and so on.

3. Publish content that is valuable to fans. Integrate local tourist attractions, food, transportation and other relevant information into a strategy.

4. The published content can be interactive. Arouse the desire of fans to comment, let fans participate, thus forming interaction.

what are the advantages and disadvantages of Weibo marketing?

Advantages of Weibo Marketing

1. Simple operation and convenient information release. A Weibo, with a maximum of 14 words, can be completed with a simple idea. This is more convenient than blogging. After all, it takes a lot of time and energy to imagine a good blog post.

2. Strong interactivity, instant communication with fans and timely feedback from users.

3. low cost. The cost of Weibo marketing is much lower than that of blog marketing or forum marketing. Disadvantages of Weibo Marketing 1. You need enough fans to achieve the effect of communication, and popularity is the basis of Weibo marketing. It should be said that without any popularity and popularity, it is difficult to market in Weibo. 2. Because the new content generated in Weibo is too fast, if the released information fans don't pay attention to it in time, it is likely to be covered up by a lot of information. 3. Limited communication power. Because Weibo's articles are only a few dozen words, its information is only spread on the platform where the information is located. It is difficult to reprint it as much as a blog post. At the same time, due to the lack of fun and entertainment in Weibo, it is difficult to forward a message in large quantities (unless it is an influential celebrity or organization).

what are the methods and means of marketing in Weibo?

1. Attract fans with high-quality articles

You can record what you do and where you go every day; What you see and hear around you, new topics or interesting things; Participate in a hot topic for discussion; Reprint valuable news or information on the Internet and share some links or consultations (such as some good off-line materials)

2. The published content should be attractive

Sina Weibo can write 14 words for a post, Tencent Weibo can write 14 words, and Sohu Weibo is basically unlimited. How to attract the audience's attention and arouse their interest in content planning? First of all, you should understand that the premise for users to pay attention to you is that they think the information you provide is valuable. Based on his trust in your company's brand and products, or his appreciation of your company's Weibo content. Now is the era of "Internet fast food". I believe that few people can patiently read Weibo with thousands of words. We need to attract users' attention by making them like your content. Therefore, only by skillfully using tools such as videos and pictures can we quickly reach an emotional voice with users.

The two "nutritious Weibo" are based on understanding your fans, discovering and digging what they are interested in and want to know, and combining the product content with a little creativity and pictures, the content will naturally become interactive.