The difficulty of this kind of leisure commercial complex lies in the activation of culture, the marketization of leisure format and the profitability of commercial real estate. Cultural activation is the soul, leisure format is the key and profit model is the core. In the design of Jindayang City Life Plaza in Yancheng, Jiangsu Province, Lv Wei's landscape was integrated with Mediterranean customs and marine culture themes, which made the commercial building itself have fresh vitality. In addition, through the allocation of new formats, it has cultivated new consumption consciousness, stimulated the promotion of commercial value and promoted the second revolution of commercial cultural resources.
Yancheng, Jiangsu Province is located at the southwest gateway of the city, and ranks among the future "five functional centers" of administration, education and commerce in the southern central area of the new city. Its political, economic and commercial value is self-evident. Surrounded by the quality of the surrounding market, affected by the factors of urban construction moving south, the upsurge of regional house purchase is unstoppable, attracting a large number of people who buy houses outside the region; The region has developed into a gathering place for new immigrants, and a large number of people have been introduced, and the necessary consumption in the early stage is dominant; The new district has considerable digestion capacity in the future and bright development prospects.
From the perspective of the whole project, this project is a canoe in the beautiful harbor of "Jiangsu Coastal Development Plan" and "Gold Coast", and it is a boat of opportunity coming across the ocean; It is a cultural boat where the civilizations of East and West Fang Haiyang blend. It is a long-distance boat carrying Yancheng to the ocean age; It is a boat of hope representing Yancheng's future; It is a boat that drives Yancheng's innovative life in the future.
From a commercial point of view, this project should make full use of its location advantages to maximize high returns, which is the orientation of the project. Therefore, we suggest that this project should be planned as a theme block with strong landscape characteristics, novel business themes and rich cultural atmosphere, and flexible business models should be adopted to enable businesses to survive in the fierce competition. Integrating their needs to locate new shopping places should be the following feelings: fashionable shopping feelings, leisure shopping environment; Reasonable shopping mall layout and comfortable shopping mall access; Complete consumption varieties, flexible commodity grades; Comprehensive dining, entertainment and shopping facilities, famous shopping malls; On behalf of the government, we will focus on developing the city image of "Yancheng on the Sea" and a cultural leisure shopping environment with a strong sense of identity and belonging.
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