fruit market survey report

after something happens, we need to carry out the survey with innovative spirit, and finally make a survey report based on the survey materials obtained. Let's refer to how the survey report was written. The following is the fruit market survey report I collected. Welcome to read and collect it.

report on fruit market survey 1

In order to promote the fruit circulation in the county, solve the problem of fruit sales in the county, especially the problem of difficult sales of orange fruits, keep abreast of the foreign fruit sales market, smooth the orange sales in our county, and learn from the advanced sales experience and practices in other places, the county party committee and government organized a delegation of people from the circulation office and representatives of large fruit sellers in the county to Changsha, Wuhan and other places from April 14 to 19, 2xx. The investigation and study activities are reported as follows:

1. Purpose of investigation and study

The purpose of this investigation and study is that the fruit sales market in four northern cities has not been opened on the basis that our county is used to selling fruits in southern cities. At the same time, we can master the feedback of the northbound fruit caravan in our county last year. At present, the fruit sales in our county are facing a severe situation, especially the sales of oranges. There are still more than 42, tons unsold in the county. The southern cities that are used to selling are not satisfactory now, so it is necessary to open up the northern market. In view of this, the county party committee and the government made a decisive decision, and sent a seven-member investigation team headed by Liu Chongqing, the fruit circulation office, and composed of the staff of the county circulation office and representatives of large fruit sellers in the county. They went to Changsha, Wuhan, Zhengzhou, Yueyang and other northern cities to investigate the fruit sales situation, keep abreast of the fruit market outside, and put forward suggestions for fruit sales in our county according to the specific situation of our county, so as to solve the problem of fruit sales difficulties in the county, and ensure agricultural efficiency.

II. Basic information of investigation activities

This activity started on the morning of April 14th, returned to Gongcheng in the early morning of April 19th, lasted for 6 days, and reached four cities (Changsha, Wuhan, Zhengzhou and Yueyang) in three provinces (Hunan, Hubei and Henan), with a journey near Wan Li. The sales situation of seven fruit wholesale markets in four cities was investigated. Our investigation method is mainly through on-the-spot inspection and inquiry on the operation of the sales and wholesale facade owners in the local market; The second is to have a discussion with local big sellers and ask them to introduce the situation; Third, distribute our publicity materials about Gongcheng fruit to local stall dealers, and publicize our high-quality fruit to local fruit merchants; The fourth is to invite local fruit products to taste our samples of oranges in Gongcheng. For large sales households, we also give them oranges as sales samples for local publicity. Fifth, please ask local market management personnel and representatives of fruit sellers to give us suggestions.

(1) On the afternoon of April 14th, we arrived in Changsha, found the local administration for industry and commerce, and got their support. We saw four temporary stalls that afternoon. On the morning of 15th, accompanied by Deputy Director Yin of the Market Branch of the Municipal Administration for Industry and Commerce, an investigation was conducted on Mawangdui Fruit Wholesale Market and Hongxing Fruit Wholesale Market, the two largest wholesale markets in Changsha. Mawangdui market is located in the downtown area and Hongxing market is located in the south of the city. We visited 31 stalls in Mawangdui market and 22 stalls in Hongxing market. There are many kinds of fruits in these two markets, especially watermelon, mango, pineapple, loquat, early plum, apple and pear. There are a large number of navel oranges and huyou in the local area, as well as some Shatian pomelo, ponkan, sugar orange and sugarcane. The two wholesale markets have not yet seen Xinhui orange sales stalls. The wholesale price of local navel orange is .5 ~ .7 yuan/kg, the wholesale price of huyou is .4 yuan/kg, and the fresh fruit watermelon reaches 2. yuan/kg. After tasting our Xinhui orange, local fruit products agreed that the taste and sweetness were good, but the fruit was too small, not a brand fruit, and had no market competitiveness.

(2) From the morning of 16th to 3: pm, an investigation was conducted on the two major fruit wholesale markets in Wuhan, namely Huangjiadun Huazhong Fruit Wholesale Market in Hankou District and Shahu Fruit Wholesale Market in Wuchang District. The fruit varieties in the two markets are basically similar to those in Changsha, but the difference is that Chaozhou oranges and huyou are easy to sell in these two markets, and the sales volume is large. The price of Chaozhou orange reaches 1.3 yuan/kg, and the price of Huyou reaches .5 yuan/kg. The dominant fruits in the market are still apples and watermelons. The price of watermelon has reached 2. 1 yuan/Jin. Gongcheng Ponkan is sold in Shahu fruit market, but the brand is marked as Yongchun Ponkan, and the price is 1. yuan/kg. Gongcheng persimmon has also appeared in the market, and the price is about 1.3 yuan/kg, but Xinhui orange has not been sold in the market. After tasting our sample fruit, the local fruit products also think that the taste is good, that is, the fruit is not good, it can't be graded, and the peel is difficult to peel. It is suggested that we should pack the fruits in different grades and dress them with wax. At the same time, they are willing to help us try to sell the fruits. Afterglow boss is going to ask his brother to buy a car of 2 tons of samples from Gongcheng and go back to Wuhan to try to sell them, so as to see if they can be accepted by the public and open the market.

(3) Arrived in Zhengzhou on the evening of 16th. On the morning of 17th, accompanied by Zhang Jiandong, director of the local market management department, the fruit market of Zhengzhou Huazhong Logistics Center was investigated. Because this market is off-season, the fruit varieties are obviously not as rich as those in Changsha and Wuhan. Apple, grapefruit, pear and rock sugar orange are the main products, and southern fruits such as mango, pineapple, coconut and watermelon occupy half of the market. There is no Xinhui orange on the market. By asking the boss of Shi Jianhua, the largest local seller, about the situation. Our Xinhui orange has a good taste, but the fruit shape is too small and the packaging is too poor, so it has no market appeal. The teacher's boss suggested packing in different types of cartons, not too big boxes, and waxing packaging at the same time to improve the grade of fruits. Recently, he is going to send someone to Gongcheng to see the fruit and try to load it back for sale.

(4) Arrive in Yueyang City on the evening of 17th. On the morning of 18th, we investigated the fruit wholesale market in Huaguoshan, Yueyang City. The market is similar to Mawangdui Market in Changsha, and the price of varieties is comparable. In this market, I saw Gongcheng Xinhui orange, but it was labeled as ice sugar orange sales, which was transported by boss Pan Pingyou on chestnut. The selling price is .5 ~ .75 yuan/kg, just entering the market, the sales volume is not very large. The local boss is also going to Gongcheng to buy fruit and want to open the Yueyang market.

From the investigation of seven fruit wholesale markets in four cities, we can see that Xinhui orange fruit in our county has not yet opened its market in northern cities. Because there are a large number of navel oranges in the market, and the fruits of Huyou and Bingtang orange are abundant, and these foreign fruits are large in size, well packaged and easy to be accepted by the public, and the fresh fruits (such as watermelon, pineapple, banana, early plum, loquat, etc.) are impacting the orange market, Xinhui orange in our county has lost the opportunity to occupy the market. Faced with the current market situation, oranges must be sold in many ways, not only to consolidate the developed southern market, but also to develop the northern market, stimulate the eastern and western markets, form a comprehensive flowering sales situation, and promote the fruit sales in the county.

3. Suggestions

Fruit sales and planting are complementary. Only when it is planted well can it sell well, but the key lies in the market demand. Only when there is a market can it bring benefits and improve the enthusiasm of fruit farmers. In view of the current situation of fruit sales in our county, the following suggestions are put forward:

(1) To change our thinking and raise our awareness, we should have a sense of urgency in sales and understand the seriousness of the sales situation.

At present, there are still 42, tons of oranges unsold in our county, and the shelf life of fruits is getting shorter and shorter. As the weather changes, the quality of fruits will be affected. Nowadays, fresh fruits have the biggest impact on the market, which also brings many unfavorable factors to the sales of Xinhui oranges in our county. Therefore, our management departments at all levels should raise awareness, have a sense of urgency in sales, and correctly realize that unsold fruits will bring huge losses to fruit farmers, dampen their enthusiasm for planting and cause social instability. Therefore, we must work together and find ways to sell the fruits in our county in the shortest time.

(2) don't be reluctant to sell. The government and relevant departments should strengthen publicity through various channels to guide fruit farmers to overcome the concept of not selling at a low price. Don't insist on not selling at a price, as long as there is a suitable price (pricing according to quality), selling is better than not selling. At the same time, it should be clear that the public's demand for oranges is dispensable, not the only fruit they need. If they are not sold, oranges will become garbage.

(3) Pay attention to the packaging effect and sell fruits by grades. We must work hard on dressing up (red packaging is the best), and it is best to carefully select, grade, clean, wax, finely package and green package the fruits. In this way, the price can rise and promote sales. The government and relevant business departments should provide information in a timely manner, strengthen technical guidance, and correctly guide the masses to package and sell fruits at different levels.

(4) attract bosses through various channels. We must give full play to the role of sales associations and large sales households, achieve "going out, please come in", strengthen the contact between bosses, and don't wait for people to buy fruit at home.

(5) brand issues. It is suggested that the government organize relevant departments to do a good job in trademark registration, wax fruit production, and at the same time organize all bosses to engage in fruit exhibition to start Gongcheng fruit brand. Without forming their own unique brands, ordinary consumers will only decide whether to buy from the price and shape, and few consumers can distinguish the quality of fruits. The traditional Xinhui orange market is not good, so you can sell it under other people's brands (such as sugar orange).

(6) increase investment attraction and develop leading enterprises. When a large number of commercial fruits cannot be sold, the deep processing of fruits is particularly important. Through attracting investment, we will develop leading enterprises and realize the integration of production, processing and sales.

(7) Strengthen scientific and technological management, improve fruit quality, enhance market competitiveness, and enhance the concept of green food consumption. In order to promote sales and ensure fruit quality, efforts must be made in planting management and protection, and reasonable flower thinning and fruit thinning should be carried out from the flowering stage. When using pesticides and fertilizers, fertilization and medication should be carried out in accordance with the requirements of standardization, pollution-free and green food, and farmyard manure and organic ecological fertilizer should be used more to ensure fruit quality. Report on fruit market survey 2

I. Survey

I conducted a survey on fruit prices in fruit stalls, shops and mobile vendors around the school from March to April in 2XX.

second, the survey objectives

1. The prices of various fruits fluctuate roughly.

2. Reasons for price fluctuation of various fruits.

third, the investigation method

1, the access method. Visit the owners of various fruit stalls and ask them about the price changes of various fruits and the reasons they understand.

2. observation. Observe consumers' actions on the changes of fruit prices.

IV. Survey results

1. Price changes

The following conclusions can be drawn from the above table. In the short term, first of all, although the price of apples is rising steadily, we know that apples are popular fruits, which can be bought all year round, and the price will not rise or fall too much, so I guess the price of apples should fluctuate between 6 and 9 yuan.

Besides, the price of bananas was around 4 yuan on March 14th, but with the passage of time, the price showed a downward trend, but after all, it still has its value there, so the price should not be lower than that of 2.5 yuan in the short term, but if bananas are listed collectively in early summer, the price will definitely fall even lower, at least lower than 2.5.

Next comes strawberries. March is the season when strawberries are on the market. Compared with strawberries that are listed early during the Spring Festival, the quantity is more, and the price is also lower. But the price of strawberries has always been relatively high, so it has been hovering between 1 and 11. Finally, watermelons. You and I both know that the season when watermelons are on the market in large quantities is the hottest summer, but there are also some watermelons with early output flowing in the market in spring. Although it seems that the unit price is only more than 3 Jin, which is cheaper than apples and pears, watermelons are sold in pieces, one is at least 3 or 4 Jin, which is more than a dozen pieces. Moreover, the price of watermelon in summer is generally only 1 or 2 yuan. So generally speaking, the price of watermelon is still relatively high. Compared with the same period last year, the prices of these four fruits are higher than last year's.

2. Analysis of the causes of price changes.

Short-term reasons (1). The prices of apples and pears do not change much, and occasionally

a little fluctuation may be caused by price changes of suppliers. Because it is a fruit of all seasons, the market demand has not changed much. There are no major natural disasters in the production areas of apples and pears this year, so the supply is relatively stable all year round. In this case, the relationship between supply and demand has little influence on the price changes of apples and pears.

(2) For bananas and watermelons, March is the season with less market. The supply is less, which can't meet the market demand, leading to the price increase. As the old saying goes, things are rare. The price will naturally rise.

(3) The weather in Chongqing changes rapidly, and to paraphrase, it is "played randomly all the year round". This also has a certain impact on the price of fruit under certain circumstances. The temperature around March 14th was low, ranging from 9 degrees to 17 degrees. Bananas and pears, as cool fruits, should not sell well around March 14, and this article is also applied to watermelon, a summer fruit. The weather around April 7 and April 11 is sunny, and the highest temperature can reach 22 degrees. Therefore, the sales of these four fruits have increased.

For a long time, prices in China have been on the rise in recent two years, including of course the price of fruits.

(1), labor costs have risen. According to relevant data, the cost of the labor force is also rising. According to the statistics of the central bank, the wages of employees increased by 14% in 21 alone. The growth, logistics and sales of fruit all need manual input, so the price of fruit also rises.

(2), energy prices have risen. No.93 gasoline has broken through 8 yuan's

barrier, and the oil price is still on the rise. This is also a big cost pressure for the fruit industry that needs long-distance transportation.

V. Experience

With the improvement of people's living standards, people can't live without fruits, and people have a deeper understanding of fruits. Now another consciousness is to have a fruit at least once a day. Based on the above reasons, the fruit industry will also have great development. But the price of fruit still needs to be stable. If we want to be stable, we should balance supply and demand, reduce the impact of natural disasters, and control the price impact of labor and energy. Fruit market survey report 3

1. Market prospect analysis:

(1) Background: With the popularity of smart phones and the development of mobile Internet, mobile phones have become a very important part of people's lives. Mobile phones are no longer traditional communication products in the past, but more carry people's entertainment, consumption, business, office and other activities. In this context, the mobile e-commerce industry has grown rapidly, and users' mobile shopping habits are gradually being developed. With the internet