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How did Maojia Hotel become a famous Chinese restaurant?

Maojia Hotel was founded in Shaoshanchong, Hunan Province in 1987 by Ms. Tang Ruiren. The name of Shaoshan Maojia Hotel (Head Office) was inscribed by Wang Shoudao, the former leader of the Central Committee. Over the past 2 years, Maojia Hotel has received tens of millions of Chinese and foreign guests. "Maojia Hotel" has launched a strong "Maojia cuisine" with Hunan local flavor. Through years of excavation, arrangement and innovation, Maojia Hotel has won praise from guests from all directions for its unique cuisine and food culture.

in p>1995, the trademark of "Mao Jia" was registered with the State Administration for Industry and Commerce. In order to give full play to the brand advantage of Maojia trademark, to better develop the foreign business of Maojia Hotel, and to make greater contributions to the development of socialist economy, Shaoshan Maojia Hotel Development Co., Ltd. was announced in June 1999 with the assistance and guidance of the administrative department for industry and commerce, acting as the agent of Maojia trademark licensing consulting business and other businesses, and developing and managing franchise chain stores in a standardized manner. The establishment of Shaoshan Maojia Hotel Development Co., Ltd. marks that the cause of Maojia Hotel has stepped onto a new stage and ushered in a new development opportunity. Maojia Hotel has been successively accepted as a member unit by China Chain Store & Franchise Association and China Cuisine Association, and won the titles of "Famous Chinese Restaurant", "Top 1 National Catering Enterprises" and "National Green Catering Enterprises". With the rapid development and expansion of the company, the "Maojia" trademark was successively rated as "Hunan Famous Trademark" in 22, 25 and 28, and was recognized as "China Famous Trademark" by the Trademark Office of China Administration for Industry and Commerce in April 29. In May 29, "Shaoshan Maojia Hotel Development Co., Ltd." was officially renamed as "Hunan Shaoshan Maojia Development Co., Ltd."

Hunan Shaoshan Maojia Development Co., Ltd. has carried out a brand-new packaging for the "Maojia" catering brand. From the exterior style of the floor, the door head, to the interior hall and box, the design and decoration are unified according to the style containing Mao's characteristic culture, which fully shows the colorful Mao's culture. On the basis of maintaining the decoration culture of Mao family, the decoration layout style has been adjusted in detail, including the rural sentiment of Shaoshan Hall, the gorgeous sunrise of Jinggangshan, the combination of rigidity and softness of Anyuan Hall, the tranquility and peace of Zunyi Hall and the simplicity and elegance of Yan 'an Hall. At the same time, we have produced cultural propaganda articles, tableware, staff clothes and so on with unified logo. At the same time, in order to provide better service support for franchise stores and guide chain stores to strengthen their own management, the company has also formulated and produced all-round construction and operation manuals, such as Maojia Hotel, Training Materials for Waiters, Staff Manual, Rules and Regulations, Operation Management and Marketing Methods, as well as teaching materials for the cooking methods of Maojia Restaurant and Maojia Cuisine. At the same time, the Maojia Hotel Chef Training School was established. Since March 1, 29, all chefs sent by the head office have been on duty with the official seal. In this way, while supporting the brands of franchise stores, it also enhances its own ability to resist risks, improves the service level of local stores, ensures the quality and taste of "Maojiacai" products, and provides a strong guarantee for the sustainable development of chain stores.

Maojia Hotel has been established for more than 2 years and has experienced many ups and downs. Today's development can not be separated from many people who care for the "Maojia" brand. In March, 29, in order to adapt to the rapidly changing market economy environment, change the concept and realize the sustainable development of the enterprise, the board of directors of the company began to reorganize the management team, introduce scientific management system and advanced service concept, and focus on strengthening the follow-up service work such as communication and interaction with franchisees, leading franchisees to move forward to a standardized, modern and refined level.