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Summary of wonderful moments of SAIC Roewe R ER6 listing conference
On August 13, at the official invitation of car home, I attended the launch of the first flagship car of SAIC Roewe high-end pure electric R standard. ? SAIC Roewe's first high-end pure electric R standard flagship car, its endurance "core" overlord Roewe R? ER6 is officially listed, and the official guidance price after subsidy is 65,438+06.28-200,800 yuan. The new car combines the advantages of SAIC in technology, design and intelligence, and perfectly interprets the concept of "imagination of scientific and technological achievements" of Roewe R standard with its super strength of longest battery life, fastest charging speed and lowest power consumption of 100 kilometers. ? 9:30- 1 1:00? Media assigned to access r? Space. The first floor is the exhibition hall, and the second floor is the display of bags and accessories in cooperation with Xiaohongshu.

r? Spatial appearance

r? The first floor of the Aerospace Exhibition Hall

On the second floor, there is a display of bags and accessories in cooperation with Xiaohongshu, and it also provides iced coffee for the media intimately.

From the second floor, you can see the outdoor parked exhibition cars.

Under the official introduction, we can learn about Roewe R from these aspects. ER6:

1. Vector Matrix Headlights: Headlights are inspired by space vector symbols, which is the most direct embodiment of the "integrated" design idea. Headlights have two characteristics, one is "minimalist module" and the other is "semi-split", which makes the whole structure more compact and three-dimensional.

2. Quantum matrix taillights: In the design of quantum matrix taillights, the R standard adopted a strong three-dimensional design for the first time, highlighting the simple three-dimensional design. It is integrated with the slender metal trim at the rear of the car, which widens the horizontal proportion and presents a delicate and light texture.

3.R-mark realized the integrated panoramic canopy for the first time. Roewe r? The roof of ER6 is completely covered by a whole piece of glass along the smooth roof curve, and the overall roof looks smoother, reflecting its "integrated and pure" visual impression.

4. Low wind resistance and high performance wheels: Roewe R? The hub of ER6 is composed of geometric figures, symmetrically distributed in the center, and its dot texture echoes the design features of the whole vehicle, showing a sharp sense of order and surging vitality.

Among them, roewe r? The theme of ER6 interior is: freedom and calmness, quality cockpit.

The large screen adopts a fully-fitted glass panel, and will be equipped with a new Internet car intelligent system 3.0-Pro (zebra Zhixing solution based on AliOS).

11:30-12: 30 All media have lunch at Shangri-La Hotel, Shanghai. ? Arrange a media break. ? 16: 00- 17: 20 roewe r? ER6 conference officially started. ? Cooperate with the voice of Mr. R in the promotional film, Roewe R? The introduction of ER6.

At present, young consumers are gradually becoming the backbone of automobile consumption. Besides product quality, they also attach great importance to service. Facing the triple demands of the market, users and itself, Roewe R-standard is the first in the industry to launch and land a new digital retail service model centered on users, and will provide users with a one-stop service of "purchase-use-maintenance-replacement" through brand-new channel experience, direct delivery and worry-free service.

In terms of channels, Roewe R is marked as R Super? The flagship store, R-Center city center store, R-Store city supermarket store and R-Station, which undertake after-sales service, have established a brand-new service channel system, and really opened the service outlets to the places closest to users. At present, R-Store city supermarkets in Shanghai and Beijing have officially opened. It is estimated that by the end of 2020, Roewe R will have 60 new retail stores covering more than 40 cities across the country. In terms of car purchase, Roewe R will provide a whole network car purchase system. Users can look at cars, choose cars, consult and book cars at home, including financial services. At the same time, Roewe R standard will also provide users with after-sales service covering the whole life cycle of the car, so that users can enjoy the fun of worry-free pure electric travel. ? r? Space City Fantasy Space opens as a new landmark of Magic Capital online celebrity? Since its opening on August 8, in just a few days, R? Space has become a new landmark of network celebrities, the magic capital. Here, users can not only see the beautiful scenery of Huangpu River from a unique perspective, but also enjoy the grand light show and feel the unique charm of post-modern technology as night falls!

During the opening period, Roewe R-bid will cross-border with nine brands including Zhihu, Xiaohongshu and Hungry, and carry out face-to-face coffee, talent sharing, forums, salons and other rich activities around life, culture, technology and art. At that time, visitors can experience the high-quality sound effects brought by BOSE fever-class equipment, watch the challenge of the big stomach king at the Hungry Global Food Festival, and listen to GoPro to share photography skills ... Space brings together beautiful ideas and brings you the technology to realize your imagination. ? With roewe r? The listing of ER6, the landing of new retail service model and R? With the opening of Dream Space in Aerospace City, Roewe R's bid will further consolidate SAIC Roewe's position in new energy technology.