Research Report on MICE Tourism Development
In our ordinary daily life, the number of reports used is increasing, and there are different types of reports according to different purposes. How should we write the report? The following is the research report on the development of MICE tourism that I have compiled for you. I welcome your reference and hope it will help you.
As we all know, there is a strong correlation between convention and exhibition industry and tourism. Exhibitions are usually held in places where tourism has developed to a certain extent and there is a certain infrastructure. Well-known successful exhibitions will promote the development of local tourism. At present, more and more countries and cities pay more attention to the development of MICE tourism. From late May to mid-June this year, some CPPCC members, together with the Municipal Tourism Bureau, the Municipal Convention and Exhibition Office and the research office of the municipal government, conducted a survey on the development of convention and exhibition tourism. The investigation report is as follows.
first, the development status of MICE tourism in our city
In recent years, the development of MICE tourism in our city has made some progress, mainly in the following aspects.
1. The exhibition economy is developing vigorously, and the industrial characteristics are initially formed. From the national point of view, Hefei exhibition started late, but developed rapidly. Since XX, the number of exhibitions has increased by 4% every year. In XX, the city held more than 4 exhibitions (including 18 exhibitions held by Anhui International Convention and Exhibition Center); There were 69 exhibitions in XX, an increase of 7% over the previous year, and the number of exhibitors increased by 141%. In that year, Anhui International Convention and Exhibition Center held 25 large-scale exhibitions; Sixty-six exhibitions were held in xx, especially the XX International Art Conference, which marked a breakthrough in international exhibitions, with 28, participants. In XX, the city held more than 7 exhibitions (including 32 exhibitions held by Anhui International Convention and Exhibition Center), and its business income, exhibition area and number of exhibitors all reached the highest level in history. In XX, the city held 12 exhibitions of various kinds, involving science and technology, industrial equipment, culture and art, agriculture, clothing, talents, grain and oil machinery and so on. Including the 13th China Fine Arts Fair Hefei Exhibition, XX Hefei Cultural Industry Expo, XX China International Hui Merchants Conference and other 8 national exhibitions. In XX, there were 122 exhibitions in our city, including 45 exhibitions held by Anhui International Convention and Exhibition Center, with a year-on-year increase of 1%, with a total exhibition area of 639, square meters. Anhui Red Third Ring Gymnasium held 25 exhibitions with a total exhibition area of 16, square meters and 6, exhibitors.
The number of exhibition enterprises has increased rapidly, and the level of exhibition operation has gradually improved. By the end of XX, there were more than 6 enterprises with exhibition business in the city, including more than 3 professional exhibition companies, and nearly 2 enterprises directly engaged in advertising, decoration, logistics and other exhibition-related businesses. With Anhui International Convention and Exhibition Center as the leader, an exhibition hall system with suitable indoor and outdoor scale and natural division of labor has been formed, such as gymnasium, science and technology museum, business center, park and square. In the fierce market competition, exhibition enterprises show the development trend from small to large, from weak to strong, timely handling and option positioning. The development of professional exhibition companies has accelerated the rise of exhibition economy in Hefei. In the past few years, our city has successfully held the 2th International Art Conference. "National Agricultural Machinery Products Ordering Fair; (for four consecutive years), "2th China Animal Husbandry Expo; "The 38th National New Special Drug Fair; "The 57th National Auto Parts Expo; "The 48th China Teaching Instruments and Equipment Exhibition; "The 13th China Art Fair; "The first China International Animation Expo; Two consecutive "China Nut Fried Nut Food Festival". "The 4th Central China Investment and Trade Expo; There are more than 4 international and domestic large-scale exhibitions. It is worth mentioning that many large-scale national exhibitions, even in big cities like Shanghai and Guangzhou, cannot be easily applied for, such as the "National Agricultural Machinery Products Ordering Fair"; On the basis of four consecutive sessions in our city, we decided to continue to hold it in Hefei in XX and XX, especially the "Fourth Central China Investment and Trade Expo"; The success of Hefei indicates that Hefei has become one of the major regional exhibition cities in the central region. As far as regional or local exhibition tourism is concerned, Anhui International Industrial Equipment Exhibition has been successfully held (or continuously held); "Anhui International Automobile Expo; "China (Hefei) Anhui Food Tourism Festival; "China Hefei High-tech Project Fund Matchmaking Meeting; And other China Hefei seedling and flower fair; Wait a minute.
2. The overall strength of the tourism industry has been continuously enhanced. In recent years, the three major indicators of inbound tourists, domestic tourists and total tourism revenue have increased at a rate of more than 2%, exceeding 1, person-times, 1 million person-times and 1 billion yuan respectively in XX. In XX, against the trend, it received 13.48 million domestic tourists, a year-on-year increase of 29.3%; 148, inbound tourists, up 31.8% year-on-year; Tourism foreign exchange income was 82.292 million US dollars, up 3.7% year-on-year; The total tourism revenue was 13.25 billion yuan, a year-on-year increase of 32.1%. The total tourism revenue is equivalent to 7.96% of the city's GDP, and it has entered a new stage of accumulating wealth and accelerating its rise. Our city has completed the overall planning of tourism development, held a tourism development conference, and established the status quo of building Anhui into a tourist center city; "The present situation of sightseeing and leisure holiday bases in the Yangtze River Delta region; Target, and bring tourism into the "1346" promotion action plan.
the construction of tourism standardization has been continuously strengthened, and tourism standards such as A-level scenic spots, star-rated hotels and national agricultural tourism demonstration sites have been actively promoted to promote the upgrading of tourism products and services. At present, there are 14 star-rated hotels, 1 star-rated hotels and 3 listed hotels in the city. Gu Jing Hotel Group entered the top 2 national brands of China tourist hotels; There are 145 travel agencies. The annual income of Anhui Overseas Travel Company and China Youth Travel Agency exceeds 1 million yuan. China Youth Travel Agency and Anhui Shunda Travel Agency rank among the top 1 in China.
3. Tourism and exhibition industry promote each other and develop together. With the development of exhibition economy, Hefei's tourism industry has also made remarkable achievements. In XX, Hefei held more than 122 exhibitions, with 3.6 million exhibitors, accounting for more than 37% of the total number of tourists coming to Hefei, which means that one third of the tourists coming to Hefei are exhibition merchants. In particular, our city successfully held the 4th China Expo, which greatly enhanced the new image of Hefei Tourism Exhibition and showed the new look of Hefei city. However, the development of tourism has also enhanced the visibility and reputation of Hefei and attracted foreign businessmen. In addition, the expansion of the scale of tourism theme has also improved the reception capacity of the exhibition.
the economic benefits are obvious, and the city brand has been steadily improved. The rapid development of convention and exhibition tourism in Hefei has effectively promoted the development of the tertiary industry, significantly boosted the economy and enhanced the visibility of Hefei. From the perspective of direct economic benefits, in XX, the exhibition boosted the income of the tertiary industry by about 1.8 billion yuan, up 38% year-on-year, and contributed 26% to the growth of the total retail sales of social consumer goods. From the indirect benefits, the development of MICE tourism has effectively promoted the development of accommodation, catering and other industries in Hefei, provided a large number of jobs for our city, and promoted the improvement of Hefei's urban infrastructure. From the intangible benefits such as city brand promotion, MICE tourism has improved the visibility of Hefei and promoted the construction of modern big cities.
2. Advantages and disadvantages of MICE tourism development in our city
In terms of tourism product hardware, Hefei lacks high-quality tourism resources. Although our city is called "the hometown of the Three Kingdoms, the hometown of Bao Zheng and the cradle of Huai Army" and is famous for its historical and cultural celebrities such as Li Hongzhang and Liu Mingchuan, it lacks natural scenery in terms of natural tourism resources and the conditions for developing traditional sightseeing and leisure tourism are insufficient. If Hefei wants to improve its status as a national tourist city, it must also develop new tourism products such as business tourism and exhibition tourism. MICE tourism is a national economy. Booster. " According to experts' estimation, the industry driving coefficient of convention and exhibition industry is 1:9, that is, the income of convention and exhibition venues starts from 1 yuan and the related income starts from 9 yuan, which is beneficial to the service industry and communication industry. Therefore, developing the tertiary industry is of great significance to our city.
1. Analysis of the advantages of developing MICE tourism in our city.
the comprehensive strength of the city is increasing. In recent years, on the good basis of the past, the pace of construction and development in Hefei has obviously accelerated. In XX, the city's GDP was 166.484 billion yuan, and its fiscal revenue was 3.121 billion yuan. The growth rate of major economic indicators continues to rank among the top provincial capitals in China. Under the extremely complicated macro environment, the city's economy and society still maintain a good and rapid development momentum. With the rapid development of economy and society, Hefei's popularity is constantly improving, and its attraction is getting stronger and stronger, which has laid a solid foundation for the development of exhibition tourism in Hefei. Our city has a unique geographical position and obvious geographical advantages. At present, high-speed railways from Hefei to Nanjing, Shanghai and Wuhan have been opened, and Beijing-Fuzhou high-speed railways will also pass through Hefei, greatly shortening the time and space between them. Coupled with the construction of major projects such as roads, ports and aviation, Hefei's status as a regional comprehensive transportation hub is increasing. By vigorously promoting the "great construction" of infrastructure, the city's comprehensive carrying capacity and radiation belt power have been significantly enhanced, bringing more and better development opportunities for various enterprises.
At the same time, Hefei has a strong science and technology education. Hefei, the provincial capital, is one of the important bases of science and education in China, with a large number of universities and scientific research institutions such as the famous China University of Science and Technology and Hefei Institute of Materials Science of China Academy of Sciences. The proportion of professional and technical personnel per thousand people ranks second among similar cities in China, and the high quality of labor force and scientific and technological level provide favorable conditions for Hefei to develop high-tech industries. Relying on Hefei, a famous city of science and technology, Hefei can hold various international and domestic academic conferences, which will play a positive role in strengthening academic and cultural exchanges and cooperation between Hefei and domestic and foreign countries and improving the international status and popularity of our city and even Anhui as a whole.
the competitiveness of tourism products is constantly improving. At present, there are 3 tourist attractions in the city, including 7 national 4a tourist attractions (Bao Zheng Mausoleum, Huiyuan, Wildlife Park, Sanhe Ancient Town, Anhui Museum, Fengle Ecological Park and Shuangfeng Lake International Tourism Resort), 2 national key cultural relics protection units (Yaogang Battle Site Group in Feidong County, Battle Memorial Park and Liu Mingchuan's Former Residence in Feixi County) and 3 national agricultural tourism demonstration sites (packages). Our city adheres to the close cooperation between the propaganda department, tourism department and tourism enterprises, and actively promotes the media coverage and promotion of "focusing on Bao Gong's hometown", organizes the promotion of tourist caravans, and holds a series of festivals and exhibitions such as China (Hefei) Central and Eastern Tourism Expo, China Huizhou Food Festival, Hefei Rural Tourism Festival, and Zipengshan International Mountain Bike Race to shape "Bao Gong's hometown and the present situation of science and education base in Binhu New Town"; The city image has enhanced Hefei's popularity and reputation. The tourism market has achieved remarkable results, with special trains from Thailand, South Korea, chartered flight and Shanghai Taiyuan flooding into Hefei. At the same time, the pace of tourism cooperation and opening up has obviously accelerated. Seamlessly connect with Hesong, Tide and Lake to build a national tourist area; Relying on Huangshan, Chizhou, Tongling, Anqing and Chaohu, we will build a great tourism of copper and yellow rivers; Promote the integration of Hehuai tourism and sign the Framework Agreement on Cooperation of Hehuai Tourism Integration; Signed tourism cooperation agreements with more than 3 cities in China. Integrate resources, unite the surrounding areas, and create "two mountains and one lake green tour and Hefei" and "science and education city land of plenty"; Bird's Nest and Weeds Tour. It has become the top ten tourist routes in Anhui Province.
the development environment of mice tourism is increasingly optimized. Actively support the development of mice tourism from the policy level. In order to further promote the development of tourism, the General Office of the Municipal Party Committee and the General Office of the Municipal Government jointly issued the Opinions on Further Accelerating the Development of Tourism in Hefei last year, and the Municipal Government issued the Three-year Action Plan for Accelerating the Development of Tourism in Hefei. In recent years, the relevant policies and measures of convention and exhibition management in our city have been gradually introduced and further improved. Established in XX "Hefei Exhibition Economy Development Leading Group; (There is an office under it), which provides a strong organizational guarantee for the development of Hefei convention and exhibition industry. In May of XX, "Several Opinions on Accelerating the Development of Exhibition Industry" was issued, which became the guiding document of exhibition management in Hefei. In XX, the Municipal Convention and Exhibition Office, the Bureau of Commerce and the Finance Bureau jointly issued the "Administrative Measures for the Use of Special Funds to Encourage Convention and Exhibition Development in Hefei (Trial)", and the municipal government further increased its support for convention and exhibition development. In XX, the municipal government issued "Hefei Large-scale Exhibition Work Guarantee Plan" to further strengthen the exhibition service guarantee. In XX, the municipal government adjusted the members of the exhibition leading group, and Zhang Xiaolin, the executive vice mayor, served as the leader of the exhibition leading group, which strengthened and enriched the leadership of the exhibition office, improved and perfected the work functions and workflow of the exhibition office, and improved the work efficiency. In XX, in order to strengthen the exhibition work and promote the exhibition development, our city revised the Administrative Measures for the Use of Special Funds for Exhibition Development in Hefei (for Trial Implementation), and issued the Detailed Rules for Promoting and Encouraging the Development of Exhibition Industry in Hefei according to Several Policies on Accelerating the Development of Modern Service Industry in Hefei.
further standardize the market order of mice tourism. Since most exhibitions are conducted in accordance with the market-oriented operation mode, repeated exhibitions with the same schedule in the previous exhibitions "Crash" often occur. In recent years, with the cooperation of relevant departments, the Exhibition Office has gradually strengthened coordination and guidance, and promoted the industry to strengthen self-discipline through exhibition industry associations. At present, professional exhibition enterprises, exhibition centers, gymnasiums, museums, science and technology museums and other venues and units, relying on their own characteristics, work together and cooperate closely to organize exhibitions, and the order of the exhibition market has been obviously improved.
2. Analysis of the disadvantages of developing MICE tourism in our city.
tourism resources are relatively poor. Hefei is located inland. Compared with advanced tourist cities and regions rich in tourism resources, Hefei is not on the edge or by the sea. It is not famous for its landscapes and lacks famous tourist attractions, such as the Forbidden City in Beijing and the Terracotta Warriors and Horses in Xi. In addition, the tourism industry started late and its scale was small, which restricted its development to some extent. Although there are many historical and cultural sites, there are few mature scenic spots. At present, the overall scale of tourism resources in our city is relatively small, and most of them are historical heritages. Among them, Bao Cemetery belongs to the relocation category, Li House belongs to the reconstruction category, and the number of other types is relatively small, which does not have much advantage in the country.
lack of support for large-scale tourism projects. For a long time, the city lacks the support of large-scale tourism projects, and there are problems such as low brand effect and insufficient brand support, and lacks powerful tourism products. The existing products are small in scale and not competitive enough to attract tourists to Hefei. Due to the failure to seize the opportunity and insufficient investment in the early stage, our city once lost the opportunity to build a powerful modern theme park like Wuhu Fangte, which is a shortcoming that cannot be ignored in Hefei's tourism industry.
the overall level of convention and exhibition industry needs to be improved. The number of international and domestic exhibitions is insufficient, and there are not many distinctive brand exhibitions. Brand exhibitions with national influence such as Guangzhou Canton Fair, Hangzhou West Expo, Xiamen CIFIT and Shenzhen Hi-Tech Fair have not yet formed. Compared with domestic cities with developed exhibition economy, there are too few international exhibitions and few regional exhibitions planned around Hefei and Anhui's characteristic industries and pillar industries. The cultivation of market players in convention and exhibition industry lags behind. At present, there are only more than 6 exhibition enterprises in our city, and there are hundreds or even thousands of exhibition enterprises in cities with developed exhibition economy. Exhibition enterprises are not only few in number but also weak in strength. There are many problems such as small scale, lack of funds, backward ideas and lack of experience.