O2O is OnlineToOffline, which combines offline business opportunities with the Internet, making the Internet the front desk for offline transactions. In this way, offline services can attract customers online, consumers can screen services online, and transactions can be settled online, which will soon reach scale. The most important feature of this model is that the promotion effect can be checked and every transaction can be tracked. Jiu Community, the first pioneer of community e-commerce in China, is the originator. \x1d\ x1d \ O2O mode classification: \ x1d \ x1d \ 1-group purchase \ x1d \ group purchase is subdivided from the e-commerce market, because it mainly deals with local life services, and the group purchase mode is becoming more and more mature and stable, so group purchase is considered as the representative mode of o2o. The group buying industry has basically covered all aspects of the local life service market, which can be divided into three categories: catering, service and entertainment. \x1d\\x1d\ The second type-coupons \x1d\ mobile coupons is the most basic online to offline that combines the mobile Internet. Users only need to show coupons on their mobile phones to merchants when dining, and merchants attract consumers by using coupons for marketing. This form is very practical, convenient for users and beneficial to businesses, but for coupon platform operators, the actual effect of coupons is difficult to evaluate and the profit model is not easy to grasp; \ x1d \ x1d \ The third type-WeChat CRM\x1d\ Unconsciously, there is a close relationship between WeChat and O2O, and the media and retail circles have high hopes for WeChat O2O. WeChat will soon have 311 million users, which is a huge potential market for local life service businesses. Merchants hope to establish CRM through WeChat and form the local life service market with the same data management method as the online retail market. In this way, firstly, it is convenient for merchants to manage customer relationship; Second, accurate and sustainable marketing channels will be formed; Third, we can make a data analysis of our own operating conditions, so as to improve the utilization of resources and service quality; \x1d\\x1d\ The fourth type-mobile payment media and retail circles not only pay great attention to WeChat O2O, but also give high hopes to mobile payment O2O, especially Alipay. In the future era of mobile Internet, O2O will become another major consumption form, which represents the development direction of local life service market, and mobile Internet is the main carrier of online to offline. Local life service will be closely integrated with mobile Internet, and mobile payment will bear the heavy responsibility of capital circulation after integration; \x1d\\x1d\ 5th type-Two-line retail brands and retailers with online and offline retail channels can be collectively called O2O；; \x1d\\x1d\ 6th-Wanda E-commerce Wanda E-commerce O2O is quite representative. The bustling Wanda E-commerce has been heated up since March last year, but so far, the Wanda E-commerce project has not been officially launched.