Maotai Town has more than 2,000 limited companies, all kinds of wine, wineries and wineries. However, the core production area of Maotai Town is only a small area of 7.5 square kilometers, and it is claimed that "authentic sauce wine is within 7.5 square kilometers". However, the giant in this core area is Maotai Group, and other large and small can surround it.

20 17, adjusted township administrative divisions in renhuai city. The newly established Maotai Town includes the original Maotai Town, Hull Town, Qingcaoba Village of Heilong Street, Datong Village of Hema Town, Lurongba Village of sanhe town, Yaoba Village of Daba Town and Yaoba Village of Gaodaping Township. The area and population of the whole town increased from the initial 86.43 square kilometers and 556 13 to 189.25 square kilometers and 65438+.

All the wineries in Maotai Town are built on the mountain, and most of them can't afford the cost of water, electricity, transportation and factory buildings. Therefore, many of them rely on large companies with their own factories and workshops, that is, second-hand dealers. They take their wines from wineries, package them and sell them to the market.

Around 20 12, due to the booming wine market during that time, a large number of wineries were built in maotai town, many of which were 7.5 kilometers away. It can be said that Maotai Town has truly entered the era of national brewing, and even the surrounding towns such as Hehe, Sanhe and Luban have built wineries.

However, when the document of 20 13 forbidding the consumption of Sangong was issued, the liquor market suffered from Waterloo, and the capital chains of many wineries in Maotai Town were broken. Due to the lack of follow-up funds, many factories still under construction stopped construction and declared bankruptcy. Many bosses who step into the wine market, bosses who are in prison, bosses who run away, bosses who jump off buildings, many people lose their money overnight. Now, when we go around Maotai, we can see that many abandoned factories have been built, and most houses and factories have been built. However, no one put into production at all, just occupied that large area of land in vain.

The place is small and occupies a lot of land, so it is conceivable how much land is occupied by agricultural planting. Maotai-flavor liquor consumes the most food in China Liquor 12. The raw material of Moutai is local red tassel glutinous sorghum (called sand), and high-quality wheat is used to make koji. When feeding, the ratio of koji to grain is 1: 1. Maotai liquor needs nine stewing, eight fermentation and seven liquor extraction after being mixed with sand twice. Under normal circumstances, every Jin of Maotai liquor will consume five Jin of sorghum, that is, five Jin of wheat koji (the curvature of wheat koji is 85%, so it will consume about six Jin of wheat), that is, 10 Jin of grain can brew one Jin of liquor, which is an important reason for the high quality of Maotai liquor.

The starter used in Moutai needs to be made locally. Qu-making has its own workshop, qu library, qu-treading machine and so on. And it can only be made during the Dragon Boat Festival. It takes half a year from production to use. It is precisely because of this high cost that many manufacturers who make their own wine rely on buying instead of making their own wine. Not to mention small-scale and small-scale wineries.

What if you can't make your own wine and make your own song? Then buy wine from the big winery to hook up. As for whether others have sold you food and wine, it depends on your vision. If you want to make money by buying wine, you should adjust it and sell it to consumers. As for how to adjust how to add materials and how to reduce costs, whether to use Khun Sa wine to mix sand, crush sand or even string incense, this is the secret of all enterprises.

Having said so much, it is actually a sentence. Businessmen are trying to make money. Businessmen who don't make money have long been killed by the market tide. Making money means not losing money. No matter how low the price is, it is impossible for a businessman to lose money. Then you can probably guess his cost from the price. Maotai Town's famous "wine street" (once called "fake wine street" by CCTV exposure), all the shops around it are selling wine all the way, and the price ranges from dozens of Jin to several hundred yuan in A Jin. Experienced locals will know that if he offers you a bargain, even if you start with a discount, there is still a lot of room.

You get what you pay. Consumers are not afraid to spend money, but they are afraid to sell inferior products after spending money. Good wine and bad wine, grain wine and alcoholic wine have different effects on human body. Keep your eyes open, there will be no pie in the sky, and there will be no low-cost, high-quality and reassuring maotai-flavor grain wine.

To answer your question first, those low-priced maotai-flavor wines in maotai town are not grain wines.

China liquor is divided into 12 flavor types, and it can be said that Maotai-flavor liquor is the most food-consuming. Authentic Maotai-flavor liquor Khun Sa process, five Jin of grain and one Jin of wine, not to mention distiller's yeast. The ex-factory price of Tian Fei Maotai is 969 yuan, and that of Wuxing Maotai is 959 yuan. If the gross profit margin is 80% or 90%, the cost of a kilo of wine should be 80% or 90 yuan, including labor, venue, packaging, transportation and advertising.

The low-priced Maotai-flavor liquor sold in some supermarkets in Maotai Town usually costs a little more than ten yuan, and the lowest is only eight or nine yuan. Is it true that these wines are all grown in the field, and there is no cost? Don't you need food to produce liquor? So, are these low-priced liquors in Maotai Town grain liquors?

Maotai-flavor liquor has four processes, namely:

1, Khun Sa Craft: The most representative Maotai-flavor wines are Tian Fei Maotai and Wuxing Maotai.

2. Sand crushing technology: The most representative Maotai-flavor wine is moutai prince series wine.

3. Sand turning process: The most representative Maotai-flavor wine is Maotai welcome wine.

4. Sand channeling technology: The most representative is Maotai Town's low-priced Maotai-flavor wine.

The sand channeling process is made by adding edible alcohol to the distiller's grains discarded after drinking Khun Sa wine for the seventh time. This distiller's grains has a little sauce flavor. This kind of liquor has low cost and poor quality, so it can't be called Maotai-flavor liquor at all. Maotai Town's low-priced Maotai-flavor wine, which sells for several yuan and ten yuan in the market, belongs to this technology. Some maotai-flavor wines are worse than those produced by this sand channeling process, and even distiller's grains are not suitable for direct blending.

According to related reports, in 20021year, the price of base wine in Maotai Town rose in an all-round way, and some rose as high as 50%. Base wine is the most important part of finished wine, and the price increase of base wine will inevitably lead to the price increase of finished wine. Let's think about it. Maotai Town's low-priced Maotai-flavor wine, which costs several yuan and more than ten yuan, is produced from distiller's grains and alcohol, which is not grain wine in the traditional sense at all. It is an eternal truth that good goods are not cheap, but there is no market for them. Liquor is a kind of beverage, and its quality is directly related to the health of the body. Don't buy liquor from some unknown small wineries and workshops just for cheap.

People often say: "Maotai should be extra careful when taking the town", which means that Maotai should be extra careful when buying. The author has also come into contact with many wines in Maotai Town, not to say that all the wines in Maotai Town are of poor quality. Small wineries and private wineries in Maotai Town also have good quality Maotai-flavor liquor, but the cost is there and it is not cheap. If you really like to drink maotai-flavor wine, personally, I think the worst thing is to buy maotai-flavor wine with sand-turning technology. If the economic conditions are good, you can choose Maotai-flavor liquor with sand crushing technology as your own drink and wine for entertaining relatives and friends. Liquor is a kind of food, which is directly related to people's health. I'd rather drink less than drink better.

The price is low, considering the current income level, I think it is the kind of 9 yuan 9 package!

The wine sold on a large scale at this price is pure grain Maotai-flavor wine. I can only say that it is more difficult than winning the lottery. Direct is impossible. Don't even think about it. How nice it is to have a pile of wine distilled from edible alcohol!

Why?

Because artist Mao Jiushou, as a person from Maotai Town, is in Maotai, but I am a person who speaks frankly. After all, in Maotai Town, some situations of Maotai-flavor wine are still relatively well understood.

As far as the overall situation of Maotai-flavor liquor is concerned, it can be divided into four categories: Daqu Khun Sa, Fan Sha, Broken Sha and Chuanjiu.

The first one is Khun Sa.

What is Khun Sa?

Moutai is the representative works of Khun Sa and Khun Sa in typical Khun Sa.

Khun Sa is a kind of Maotai-flavor liquor brewed strictly by whole sorghum, namely 12987 process. However, Moutai belongs to the strict use of red cherry glutinous sorghum, and in a large area of Maotai Town, the use of northeast stalk sorghum is also a tacit understanding. But for the outside world, Maotai-flavor liquor in Maotai Town must use the local red cherry glutinous sorghum in Maotai Town.

That's not true.

Maotai Town is such a big place. How many places can you grow sorghum?

So let's make up our brains on this topic!

And the cost of Khun Sa. In serious Khun Sa, a catty of northeast sorghum is basically around 30, and pure red cherry is between 35 and 40. Of course, if 40 kilograms of alcohol is added in each round and distilled together in this process, the cost will definitely be greatly reduced.

The second is Fansha wine.

Molten sand wine is a typical historical product, and almost no one makes it now. Because the cost is there!

Turning sand is based on seven rounds of distiller's grains in Khun Sa, and appropriate amount of bran is added, so that bran, a substance with strong saccharifying power, can squeeze out the residual starch in distiller's grains at one time. He will also add a proper amount of Daqu. Will be fermented in the cellar for 30 days like Khun Sa.

In this brewing process, with the increase of labor cost, fuel cost and time cost. Moreover, it is difficult to ensure the output of sand-turning wine. So some people, especially those who rent cellars to make wine, directly add a small amount of glucoamylase or bran in the sixth round, so that starch can be completely converted into wine in the sixth round. This will greatly save costs!

So in Maotai Town, what many people call old wine, that is, seven rounds of sand flip, is not like seven rounds of sand flip in Khun Sa or seven rounds of wine in Khun Sa. The most typical difference is that the seven-fold wine produced by this process has no obvious taste of aging, and it takes a long time to turn yellow after a few years like a round of wine.

The third is broken sand.

Strictly speaking, sand crushing is to add ground sorghum to the turned distiller's grains, because the residual starch has been taken out during turning, and only the newly added sorghum can make wine. In fact, the essence of broken sand wine is to extract the residual aroma from distiller's grains.

Therefore, the sauce of broken sand is very weak and not fragrant. Tastes like.

At present, the brewing cost of pure broken sand wine is about 12 yuan, the processing price of large-scale prepaid orders is about 10 yuan, and the price of large-scale foreign wine is about 15 yuan.

Fourth, string wine.

In fact, crosstalk wine is a controversial wine, because it is strictly pseudo-white wine, which only makes alcohol absorb the smell of distiller's grains in the distillation process from liquid to gas and then to liquid. At present, the price of this operation is one Jin in 4 yuan, but at present, with renhuai city increasing the punishment for cross-drinking, the current price is about 5 yuan.

In fact, this kind of cross talk is not particularly harmful. At least alcohol has gone through the process of state change, and the smell of alcohol has been absorbed by distiller's grains, which is not so irritating to the body.

But at present, there is another operation mode, that is, many people give them an unconcentrated tail wine when making traditional Khun Sa wine and strictly making Khun Sa wine, and then mix all seven rounds of tail wine and add edible alcohol directly. The taste of this method has some characteristics of Khun Sa wine.

This is much cheaper than the previous surgery. At present, there are also a large number of people doing it in Renhuai.

At present, although Renhuai has cracked down on cross-liquor, it is only an act of thunder and rain, because Renhuai's annual cross-liquor scale accounts for two-thirds of the production capacity except Moutai.

So the 9-pack wine you mentioned can only be a bunch of wine. If it is not a string of wine, the cost is not enough.

Postscript: Maotai-flavor liquor is an industry based on the price of Moutai. The higher the price of Moutai, a large part of the wine Jin with 70% to 80% Moutai flavor began to walk in the rivers and lakes!

Finally, the answer is not easy. If you like it, please remember to pay attention or forward it! Thank you very much.

As for the facts, there is no tax on bragging at present anyway. What if it is blown out and people are fooled?

Which low-priced Maotai-flavor wines in Maotai Town are grain wines?

How low is this low price? 0-50 is not considered, and 50- 100 is basically not considered. The price of 100-200 depends on whether you have a good tongue. Although there are many options for the price of 200-500, it still depends on whether you have a good tongue. If you don't know wine, a conscientious businessman may break the sand and turn it over.

Many wines in Maotai Town are just empty bottles, both good and bad. You can scrape them with a knife. No one can say for sure then, so don't use your ignorance to challenge other people's majors, and don't believe that a pie just hits you, so you have to hit it while the iron is hot. People who like to drink maotai-flavor wine show that you still have some pursuit for the quality of wine. It's no fun to drink crushed sand and sauce. Wouldn't it be more fragrant to buy a high-end aromatherapy at the same price?

The best and most direct way to judge whether a wine is Khun Sa Maotai-flavor grain wine is to check whether there are distillers' grains, what kind of distillers' grains and how to deal with them. The second is to see if the winery has made music before and after the Dragon Boat Festival. Even if you look at a winery that doesn't smoke, it's better. There is no doubt that Maotai-flavor liquor must use Daqu, and then it depends on the size of the winery. General wineries can't afford the huge amount of money for Maotai-flavor wine. The cost and interest of cellar storage for five years alone is a big expense, as well as materials, labor, venues, packaging and publicity. It is unrealistic to be busy and produce too little.

Having said that, Maotai-flavor wine definitely needs to drink Khun Sa Maotai-flavor. If you want to find the treasure, learning is very important.

Pay attention to Uncle Xiong and learn some useful wine knowledge and wine culture every day.

Many people think that high-grade liquor represented by Maotai is too expensive to sell, but in fact, from the perspective of cost, 5 kilograms of grain and 1 kilogram of wine, the local sorghum is only three or four yuan a catty, while the cost of Qu is only three or four yuan a catty. Labor, water, electricity, management and sales costs really can't support the price of Maotai of several thousand yuan or even higher. However, the dozens and dozens of pieces of liquor circulating in the market will definitely not be real grain wine.

Wine making pays attention to "water, soil, gas and life". Take Maotai as an example. The origin of Moutai is nourished by Chishui River, and spring water is dotted in it. The water used for brewing Maotai liquor is colorless, transparent, odorless, slightly sweet and clean. The total hardness of water is 9.46, and the pH value is 7-7.8. The solid content contains beneficial components, which is especially suitable for Maotai.

The unique climate of Chishui River, which is warm in winter and hot in summer, has created high-quality sauce wine represented by Maotai in Renhuai liquor producing area. The raw material of Renhuai Brewing Area and the grain used in Maotai-flavor liquor brewing are small red sorghum produced in Chishui River, with high starch content and rich amino acids. It is the best raw material for brewing high-quality liquor, and it is low in the middle and high around, and microbial communities are easy to gather. Moreover, it has experienced the brewing precipitation of Maotai for thousands of years, and it has a unique geographical environment and cannot be copied.

Authentic Maotai-flavor liquor, according to the regular Daqu Maotai-flavor, is made from local sorghum through nine times of cooking, eight times of fermentation, seven times of wine taking and high-temperature koji making, with long brewing cycle and storage cycle. This kind of high-end liquor, coupled with the hype of various merchants in the market, China's growing economy and consumption level, various taxes, and its own brand value, lead to the high price of high-end liquor such as Moutai.

Ordinary inferior liquor is mostly sold by unscrupulous merchants using edible alcohol, which has a pleasant flavor after certain processing. These liquors are called string liquors by local people in Maotai Town, and the cost is extremely low. Generally, they can't be distinguished from high-end liquors, which leads to the popularity of similar inferior liquors in the market. Although this wine is cheap, it is not a grain wine. Proper drinking of real grain wine is beneficial to people's health. Besides, this inferior liquor is not good for your health! The most obvious difference is that you will go to your head the next day.

The base liquor of ordinary Maotai should be stored for at least 3 years, and the finished liquor needs at least 5 years from production to delivery. These five years have made its cost value very high, and it is normal that it is much more expensive than many liquors produced 1 year or even liquors blended directly with alcohol. Due to the scarcity of old wine, the longer Moutai is, the more expensive it is.

Therefore, my friends, you can't buy inferior liquor for cheap. Generally speaking, real grain wine, even if it is produced by a small winery, also needs food, labor and other costs. It will cost tens of yuan, and many of them need to be stored, blended and packaged, so it will not be less than 100 yuan in the hands of consumers. A slightly older or better wine will naturally have a higher price.

First of all, I want to tell you that in this era of logistics crossing, you must never believe that "a penny is worth a penny", let alone be greedy and cheap, and let alone think that a penny can buy goods of two cents.

Every platform has a variety of low-priced wines, and the advertisements are particularly attractive. It's good to look at pictures. In fact, all the products purchased are blended with industrial alcohol. Let me give you my opinion.

1, the products produced by real regular wineries generally have national standards. If there is no such category, it is fake, or there is no QS certification. Without judgment, it is basically fake wine.

2, drinking fake wine is harmful to the human body, and it will make your head particularly painful, so it hurts that you can't sleep.

3. Real grain wine can't be drunk, because it's all made of grain. Many sellers use industrial alcohol to satisfy customers' vanity.

There are many large and small wineries in Maotai Town, and they are still in bulk, so they are very cheap because there is no packaging fee and transportation fee.

Pay attention to the chef's food theory and learn more food skills.

I make my own wine. The original price of good wine is within 20 yuan (big factories are no exception, unless they are made of food from other planets). Excluding labor costs, it costs 50 yuan to go to 60 yuan. Some famous factory workers earn more than 1 10,000, how can the price be low? As for low-priced Maotai-flavor wine, it is not normal to be lower than the cost price. It is often said that some wines have no food flavor, and there is something wrong with them. If alcohol is blended, it is conscience and cheap to use better alcohol.

I bought several private wineries in Maotai Town, and the prices ranged from 100 to more than 300 yuan per box. So far, they are still thrown in the utility room. From then on, it is no longer possible to buy wine from all kinds of wineries in Maotai Town (except the products of Maotai shares), and so are other wineries in Xinghua Village except Fenjiu shares.