Women play multiple roles. In the process of their growth, they further diversified and refined their consumption for themselves, their families and their families, which effectively boosted the rise of new consumer brands. Not only that, because of better understanding of consumer needs and user experience, female entrepreneurs have also joined the entrepreneurial wave of new consumption.

According to the white paper "Gender Equality and Women's Development in China" published by the State Council, the proportion of female entrepreneurs in China increased from 2% to 25% in 25-215. The development of China's manufacturing industry and Internet e-commerce has greatly lowered the threshold of entrepreneurship and bridged the gap between men and women in entrepreneurship. According to the data of e-commerce platform, among the top new brands, the proportion of female bosses has reached 4%.

1

Wang Ying, founder of Yueke

Reason for listing: It took only three years for Yueke e-cigarette brand she founded to go public. In January 221, Yuexi's parent company, Wuxin Technology, went public, with a market value as high as 45.8 billion US dollars. Wang Ying's family is as high as 71 billion yuan.

Wuxin Technology was established in January 218, and received investment from IDG, source capital and Sequoia Capital. After 17 months, its valuation exceeded US$ 2.4 billion. In October 219, the State Administration of Market Supervision and the State Tobacco Monopoly Bureau jointly issued the Announcement on Further Protecting Minors from E-cigarettes.

as a leader in the industry, the online channel sales revenue before the ban accounted for 31.1%, and the offline sales revenue accounted for 68.7%. After the ban was introduced, Yueke's online revenue returned to zero. With its team's strong offline channel ability, Yueke founder Wang Ying worked in foreign companies such as Bain and Procter & Gamble after graduating from Columbia University. He was the general manager of Uber China, and his founding team members came from Huawei, oppo, Procter & Gamble, L' Oreal, etc., madly expanding offline and grabbing the market left by those small e-cigarette brands that disappeared because of the ban. Even if the epidemic situation was serious in 22, Yueke's offline channels expanded. By September 3, 22, Yueke cooperated with 11 authorized distributors to provide products to more than 5, Yueke brand partner stores and more than 1, other retail stores in more than 25 cities across the country. In terms of sales, the market share of closed atomized electronic cigarettes is as high as 62.6%.

By joining and intensively covering offline channels, Yueke not only resisted the impact of the ban, but also doubled the trend and became the king in an e-cigarette market with a market size of only $1.5 billion in China in 219.

field: e-cigarette

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2

Li Ziqi, founder of online celebrity brand, head

From personal IP to gourmet brand, Li Ziqi's parent company, Micro-read Technology, opened the "Li Ziqi flagship store" in Taobao/Tmall, and started real commercial realization to become its own new consumer brand. Relying on China's complete supply chain, from snail powder to lotus root powder, brown sugar, ginger tea and rice cake, the business map of Liziqi brand has been expanded step by step, especially Liziqi brand snail powder will be sold all over the world in 22. According to incomplete statistics, the revenue of Liziqi brand in 22 exceeded 1 billion yuan, and it is preparing for IPO.

field: food

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3

Lin Xiaoxian, the founder of Xiaoxian stew

reason for being on the list: she combines nourishing culture of traditional Chinese medicine with modern technology to create Xiaoxian stewed bird's nest. During the 38th festival in 22, it achieved a year-on-year growth of 47.1%, and won the first place in the nourishing category of the whole network. For three consecutive years, Xiaoxian stew ranked first in the country in the field of freshly stewed bird's nest. Even if Simba is suspected of selling fake bird's nest in 22, it has little effect on Xiaoxian stew. In 22, the revenue of Xiaoxian stew exceeded 1.2 billion yuan. Since its establishment in 215, Xiaoxiandun has received three rounds of financing from Hongtai Fund, Zhou Hongyi, Mooncherry Fashion Group and actor Chen Shu.

field: health food

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4

Luo Yaqian, the founder of Ubras

reason for listing: after she left an underwear brand executive, she decided to make an underwear different from her former employer, and founded UBRAS in 216. Only four years after its establishment, Ubras' sales exceeded 1 billion yuan, and in 22, it ranked first in Tmall's double eleven underwear list. Ubras announced in August 218 and September 22 that it has completed two rounds of financing, with an investment of several hundred million yuan. The investors include Today Capital and Sequoia Capital.

field: underwear and apparel

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5

Lamian Noodles said that the founder Yao Qidi

reason for being on the list: after she graduated from Manchester University in England, she founded "Mom's Chicken Soup", and quickly changed her direction after her failure. She founded Lamian Noodles, saying that she was surrounded by giants such as Master Kong and Uni-President. In 219, Lamian Noodles said it sold 16 million bags with sales of 25 million yuan. On the day of double 11 in 22, Lamian Noodles said that the sales in the first hour exceeded 1 million, making it the first hour of instant food. In 22, Lamian Noodles said that the revenue exceeded 1 billion yuan. In January 221, Lamian Noodles said that he had obtained the exclusive investment from Maixing Capital. It is worth mentioning that this is the sixth round of financing completed by Lamian Noodles in the past five years.

field: convenient and fast food

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6

Li Qinya, founder of Colorkey Laqi brand

reason for listing: she founded Meishang shares in 218. It owns brands such as Laqi, superface Xiubafei, a professional makeup brand, and Lab11 Ruipei, a scientific skin care brand. Among them, colorkey Laqi went online in March and occupied the first place in the category. In that year, double 11's sales exceeded 16 million yuan. In 22, the revenue of COLORKEY in Laqi exceeded 75 million yuan. Brilliant revenue makes colorkey Laqi favored by capital. In April, 22, the company received another Series A financing of 2 million yuan, with investors including Red Star Macalline, innovation works, Microlight Venture Capital and Yikai Capital.

field: beauty

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7

Yao Jing, the founder of Wang Baobao,

reason for her listing: she found two labels of female consumers' weight loss and high face value from her years of operating experience in the media, and founded Wang Baobao brand. In April 218, after Wang Baobao launched on the e-commerce platform, double 11 became the first brand of Tmall cereal in 219, with an average annual growth rate of over 3%. In 22, relying on the comprehensive planting and weeding in Tik Tok, the popularity of Wangbaobao brand rose sharply, and its revenue exceeded 6 million yuan. Since its establishment, Wang Baobao has accumulated four rounds of financing, behind which are many star capital platforms such as Jingwei China Leading Investment, Gaoyou Venture Capital, Black Ant Capital, Source Capital and Xiangfeng Investment.

field: food

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8

Take some time. Founder Zhu Yueyi

announced the completion of the C1 round of financing in 221, with investors including Meihua Venture Capital and Shuangliang Jiuchuang Capital.

Industry: flower service

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9

Wang Shenghan, the founder of Drunken Goose Niang

Reason for listing: She is a self-media online celebrity four years before papi sauce became famous, and she became famous as "Drunken Goose Niang" in red wine. In the battlefield of double 11 in 219, the drunken goose Niang broke through the 1 million mark in just 98 minutes, surpassing the all-day sales of double 11 in 218, and has been the only wine merchant in the TOP1 1 category of Tmall wine for a long time. In 22, the revenue of drunken goose Niang exceeded 35 million yuan.

Industry: drinks

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1

Jin Yawen, founder of Hankou No.2 Factory

Reason for listing: Hengrunshi Company founded by her "revived" the brand soda of Hankou No.2 Factory. In 219, Hankou No.2 Factory became the online celebrity brand in China soda industry with sales of 3 million yuan. In September 22, Hankou No.2 Factory completed a new round of financing with an amount of over 1 million yuan. The shareholders include Qingliu Capital, Gaoyou Venture Capital, Country Garden Venture Capital and Shunwei Capital. In the new beverage track fried by Yuanqi Forest, Hankou No.2 Factory is one of the few online celebrity beverage brands run by female entrepreneurs.

industry: beverage

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