The desert retains the most primitive ecological aspect of the world. "The sand in the desert is like snow, and the moon in Yanshan Mountain is like a hook." The desert also witnesses the vastest and vastest aspect of nature. "There are no city walls in the wild clouds, and rain and snow cover the desert one after another."

As the fourth largest desert in my country, the Tengger Desert has always been mysterious. "Tenggri" means "sky" in Mongolian, which means the vast quicksand is like the boundless sky. The local herdsmen have a legend about this desert as high and vast as the sky: "When you climb to Tengger, you are three feet and three feet away from the sky", which shows their awe and attachment to it.

On May 21st and 22nd, the Ziya Academy’s journey through the Tengger Desert started in Zhongwei, Ningxia. Feng Lun, chairman of Ziya Academy, founder of Wantong Group and chairman of Yufeng Capital, participated in this experiential course together with more than 80 entrepreneurial students. The desert is the uninhabited land of the past. Crossing the desert has been a game for the brave since ancient times. Just like starting a business, on an unknown road, entrepreneurs overcome many difficulties and hardships and rely on strong will and firm belief to reach the end.

01 Desert Hiking

After simple packing, the entrepreneurial students of Ziya Academy started their desert hiking trip. During the 8 or 9 hours of walking, there were endless stretches of yellow sand everywhere, and the end seemed far away. Walking hard in the desert, without the support of strong faith, it is impossible to cross the sand dunes that look the same but are actually different. Only by conquering the dunes one by one can we get closer to the finish line. People are insignificant existences in the vast desert. It is this kind of insignificance that shows the greatness of overcoming oneself and overcoming difficulties when a person finally overcomes difficulties and successfully walks out of the desert.

In addition to mustering up energy and persevering to move forward during the long and painful journey, it also requires a proper balance between work and rest and self-adjustment. The students can always have fun in the midst of hardship, whether it is a collective cheer after conquering a small sand dune, or a group of people posing for a group photo. This high morale and optimistic spirit deeply infects everyone. In the process of starting a business, team members will inevitably fall into fatigue and confusion. A "leader" needs to cheer for everyone in a timely manner and boost morale, so that the team can engage in the battle with a fuller spirit.

02 Desert Racing

In addition to hiking in the desert, students from Ziya Academy also experienced the passion of desert racing. Galloping across the sand sea and enjoying the world is the most heroic demeanor of the brave. Many students came into contact with desert racing for the first time and were eager to try it at first. After repeated exploration and challenges, they finally became familiar with it and bravely entered the desert to achieve self-transcendence again and again.

03 Bonfire Party

After a day of hiking, the students ushered in the most relaxing and enjoyable time of the day. Feng Lun, Chairman of Ziya Academy, cordially and enthusiastically shared his experience and significance of the desert crossing journey. With goal, direction and trust as the core content, he encouraged entrepreneurs to learn from the enlightenment brought by the desert crossing journey to better realize the goals of the enterprise. Continuous development. Later, Uncle Feng personally wore a warrior medal for each student who participated in the time-travel journey to commemorate this unusual and challenging journey.

The night sky in the desert is deep and quiet. The cool breeze blows and feels relaxed and happy. With the sky as a hut, everyone sat on the ground, sometimes chatting around the fire at night, and sharing the harvest of the day; sometimes singing heartily, singing out the pride and enthusiasm in their hearts; sometimes feasting, tasting desert delicacies such as roasted whole lamb; sometimes dancing collectively, with swaying figures.

Students shared their harvest

Students sang happily in peace

Students tasted desert delicacies

Students held a collective bonfire dance

04Student Feedback

Some arrangements for the time-travel trip were temporarily canceled due to a sudden sandstorm. Despite the regrets of this trip, many students still actively expressed their gains and thoughts, and some students wrote poems passionately, which brought a successful conclusion to this experience course.

In the positive feedback from the students, this Ziya Academy Tengger Desert crossing trip ended successfully. Although the challenge of overcoming the desert and overcoming oneself has come to an end, the road to entrepreneurship still has a long way to go. Ziya Academy will continue to work with entrepreneurial students on the road of continuous innovation and self-improvement. This journey is far from over.