With the rapid development of social knowledge economy, more and more uncertainties appear in social development. The competitiveness of a country is more displayed on the basis of innovation and entrepreneurial development. In this entrepreneurial society, there are many stories of celebrity entrepreneurship that inspire us to move forward. Then the following is what I share, hoping to help you. A

"Father of Red Bull" From 92 yuan's annual salary to his net worth of 65 billion

On the Hurun Rich List in 215, there was an invisible and low-key rich man. He personally established the Huabin Empire, and his business spans many fields such as sports culture, tourism and leisure, functional drinks, international trade, real estate and property management. He is Yan Bin, Chairman of the Board of Directors of Hua Bin Group, a legendary Thai Chinese tycoon.

When Yan Bin was mentioned, few people knew about it. However, when he mentioned the "Red Bull" beverage, Beijing Huabin International Building, Beijing Vaudelin Paradise and so on, many people suddenly realized that he was the holder of these projects. From a young man who was down and out in a foreign country and lived by selling blood, he became the most influential Chinese businessman in the world on the rich side; From an educated youth who jumped the queue in the countryside to a tycoon who wandered in the top of China and Thailand; How did this poor boy, who was poor at the beginning, step by step cultivate into a "father of red bull" with a net worth of tens of billions?

Afraid of poverty, he had to go to Thailand to find a way out

In p>1954, Yan Bin was born in a poor family in Shandong and graduated from junior high school at the age of 16. As an intellectual young man who had to go to the countryside at that time, he came to Linxian County, Henan Province to jump the queue. In this extremely poor area bordering Shanxi, he worked for a whole year and only got 92 yuan money. This year, he has never seen a few white noodles, and he eats sweet potatoes every day.

Later, he was too afraid of poverty, so he chose to go to Thailand to find a new life.

When I first arrived in Thailand, I had no money and no food. Yan Bin used to sell blood for a living. So, when he found a boss who would accept him to work, the boss asked him how much money he wanted, and his answer was simple: take care of the food. Among the apprentices working in Chinatown with Yan Bin, there are two mainlanders from Kunming. All three of them eat a lot, and Yan Bin, a northerner, can eat more than those two southerners. The proprietress was unhappy and said, Yankees eat so much! So, he had to eat a bowl every meal, and then he took his salary to buy rice, cooked it and mixed it with soy sauce.

while working, Yan bin was very diligent. Other apprentices sleep until 8 o'clock, and he gets up at 5 o'clock to clean the yard and make preparations before work. As a result, in less than two months, he was appointed manager by his boss.

It is precisely because of this perseverance and persistence that ordinary people can't do. After years of hard work, Yan Bin finally founded Hua Bin Group in Thailand at the age of 3, mainly engaged in property management, tourism and international trade. Later, it gradually became a very powerful enterprise among local overseas Chinese.

The first bucket of gold comes from real estate

Yan Bin said: "Every successful person's first bucket of gold is the hardest. My real first bucket of gold comes from real estate. That real estate earned that building. Now this building is still in the center of Bangkok. Although it is older, it is a testimony of history."

Hua Bin Tower in Bangkok, Thailand is located in Lane 6, Sukunyi Road, downtown Bangkok, and its commercial location is equivalent to Xidan in Beijing. * * * has two buildings and rents more than 3 companies. Eight meters to the left of the building is a five-star Sofitel Hotel, ten meters to the right is a four-star Dynasty Hotel, five meters behind is a quasi-five-star international apartment Aumigny Building, and in front is a castle-style private garden villa with closed iron gates.

Within 2 meters of the building Fiona Fang, there are also famous Marriott Hotel and Sheraton Hotel. Compared with these buildings, Hua Bin Tower is not high in the real estate industry in Thailand: the buildings are aging, the facilities are outdated, and the security is lax ... But in this building, Yan Bin has set up the main offices in Bangkok, including red bull energy drink Thailand Co., Ltd. and Hua Bin Apartment Management Company.

Gambling on "Beard Project", market sensitivity and savvy

People who can succeed often have an adventurous spirit in their bones. Although Yan Bin keeps a low profile, every investment he makes is a gamble, even though the gamble has been carefully planned.

1995 was a breakthrough year for Hua Bin. That is, in this year, he bought an uncompleted residential flats in Beijing at that time, and later developed it into Hua Bin International Building, the top business building in Beijing CBD.

At that time, Hua Bin Tower was dragged on for 12 years, which was a "beard project" and a hot potato that no one dared to take up. At that time, Yan Bin asked for a loan from the president of a commercial bank. The president said, "This building has been standing beside Chang 'an Avenue for 12 years. If anyone can still build it, I will jump from the upstairs." In addition, at that time, China had not implemented housing reform, and the real estate market could not be said to be marketized and commercialized, so the complexity of its operation could be imagined.

But it was in this case that Yan Bin won the bet. Nowadays, you can often see politicians from all over the world, chairmen of large companies and celebrities coming and going here. At the entrance of the building, there are also high-end cars like Bentley and Rolls Royce all the year round. The Thai Embassy in China was also located in the building.

Yan Bin has his own understanding of market sensitivity. He said, "The key is whether you pay attention to this thing and look at the market calmly. When the enterprise reaches a certain level, the market comes first. You won't be a market, you won't see your own consumer groups, you won't find your own market space, and everything is fake. "

Yan Bin added: "The successful response to the Asian financial turmoil in 1997 is an example. I am not ashamed to say that many people admire me. People who came to Thailand from Chinese mainland were able to turn their property into cash and repatriate them to the mainland in the first half of the financial turmoil. I can't imagine it. Other companies are investing in dollars, and at that time, the national currency depreciated nearly twice, but I was making money. The financial circles in Thailand raised this point and gave me a thumbs up. Thai Chinese or Thai enterprises do not have this sensitivity. This still depends on understanding. I go to bed late and get up early every day, read a lot of newspapers, Chinese and English, and use my brains to ponder. "

Of course, Yan Bin's investment has not always been smooth sailing, and he has also suffered major setbacks. In 1994, Hua Bin Group leased more than 1, mu of land from Nankou Town, Changping to build Vaudelin Paradise, which will become the largest paradise in Asia. However, the project eventually died because of undisclosed reasons, becoming the largest unfinished building in Asia. With the demolition in 213, the once fairy tale has finally broken, and it has become Yan Bin's eternal pain.

It cost 2 million yuan to promote, and "Red Bull" became popular in China.

Red Bull functional drink was born in Thailand, with a history of more than 4 years. At the beginning of the invention of this beverage, it was the initial stage of Thailand's economy. This kind of beverage with various nutrients, which can refresh the mind, replenish physical strength and taste good, quickly won people's love. After long-term unremitting hard work, Red Bull has gradually taken root in Southeast Asia, Central Europe, Australia and other places, and covered all surrounding countries and regions, constantly expanding the market, and has now become a famous brand in more than 14 countries and regions. In the world's functional beverage industry, "Red Bull" is famous for its total sales volume and its largest entry into countries and regions. Among them, in Thailand alone, the annual sales volume reached 1 billion cans and bottles. < P > In p>1995, Yan Bin began to invest in China. At that time, he saw the great potential of China market and the significance of Red Bull beverage to the social crowd, so he introduced Red Bull to China and established the Sino-foreign joint venture red bull energy drink Co., Ltd. in Shenzhen Special Zone. Therefore, Yan Bin is also known as the cow that Red Bull entered China.

According to people familiar with the matter, when Red Bull entered the China market, the Ministry of Health made a special inspection abroad for a period of time on the testing and approval procedures of functional drinks. Later, with the approval of the Ministry of Health, Red Bull was allowed to enter China. Because there was no concept of energy drinks in China at that time, the relevant departments defined Red Bull drinks as special-purpose drinks.

When "Red Bull" entered the China market, there was no concept of energy drinks in China, so the relevant departments defined "Red Bull" drinks as "special purpose drinks". Red Bull, as a high-priced product with distinct functions, spent 2 million RMB on marketing alone in the first year. It can be said that it was very difficult at the beginning. After the second year, "Red Bull" really became popular all over the country. The slogan "Drink Red Bull when you are tired" is well known by hundreds of millions of consumers.

In October p>1998, Red Bull established its production base in Beijing, and set up its headquarters in Beijing, with a registered capital of 1 million yuan. At that time, it was one of the largest Sino-foreign joint venture beverage enterprises in Beijing.

Yan Bin said: "When an enterprise reaches a certain level, the market comes first. You won't be a market, you won't see your own consumer groups, you won't find your own market space, and everything is fake. "

Later, Red Bull became one of the famous enterprises supporting the Olympic bid in China, and held various activities to support sports. At that time, Red Bull's slogan was: Make more efforts for the people of China who are constantly striving for self-improvement and prosperity in the reform and opening up. Up to now, Red Bull beverage still occupies a large market share of functional beverages in China.

Workaholics who sleep standing up don't stick to one pattern.

Some companies try their best to go public, but some industry leaders insist on not going public, such as Huawei and Wahaha. Yan Bin, like Ren Zhengfei and Zong Qinghou, refused to go public. In an interview with the media, Yan Bin once said, "There are more corporate responsibilities. Some people have worked hard to save a little money. Don't play with stocks and do something industrial."

Yan Bin is a veritable workaholic. In an interview in 212, Yan Bin said that he slept standing up. "I get up at 5 o'clock, and I get up early and my brain is clear. I belong to a horse, and the horse sleeps standing up." "I have flown more than 1,3 hours in the world a year, and I have been on the plane for 117 days. The cost of one minute is RMB 4,." When he was in Jianhua Bin International Building, he could go up and down 2 times a day and check every floor to see why something went wrong.

Yan Bin's use of people is eclectic, so that he can use young people, and he can often get miraculous results. He believes that "young managers are full of vigor, broad vision, good at learning, keen and thorough observation, rich and novel imagination, brave in abandoning the old and drawing new ideas, and good at improvising."

In p>23, Yan Bin decided to appoint Fang Weizhong, then 33 years old, as the CEO of Red Bull China. Guo Jie, another great general, was originally an agent in Fujian, and was discovered by Yan Bin by accident, so he became his right-hand man step by step. And their performances in Hua Bin since then are really remarkable.

Being a low-key person and ignoring prosperity

After more than 2 years, Yan Bin has made Hua Bin Group grow into a multinational investment group company integrating sports and cultural industries, tourism and leisure, functional drinks, international trade, real estate and property management, mineral resources and other industries. The group has established branches in Singapore, Canada, the United States, Britain, Germany, Switzerland and other countries.

what kind of person is Yan Bin to make Hua Bin Group such a huge enterprise? Under the influence of his low-key style, the outside world naturally doesn't know much. According to an employee who once worked in his group, Yan Bin's personality is "strong" and he likes to live in the villa of Hua Bin Manor most of the time.

Even Guo Jie, his president, is very cautious when telling his boss's experience. When talking about Yan Bin's experience and background, he always downplays it. Although Yan Bin also has his own blog, there is no personal introduction except the analysis of his "Red Bull" beverage development strategy.

even with great wealth, Yan Bin keeps a low profile. In fact, as long as he wants, he can go to the United States to play golf, French farms to taste red wine, and South Korea's Jeju Island to fish with a phone call. But in Yan Bin's eyes, riding a luxurious Bentley and a high-end private jet is no different from riding a bicycle in the 197s, and there is nothing to show off.

With this kind of mind and extraordinary boldness and talent, we believe that the story of Yan Bin and his Hua Bin International will continue to be wonderful. Second,

She only delivered noodles for the second time, and now Brother Chan's valuation is 2 million

"We not only have feelings, but also have secret weapons."

This is Brother Chan's slogan in Chengdu Software Park.

Tianhua Road, Chengdu Software Park, is praised as a "snack street" by Chengdu people. There are many noodle restaurants, Chinese food and special foods on the small streets hundreds of meters away, and some rivers and lakes are "dangerous places" and the military strategists want to fight for it.

The small storefront is full of styles and crowded with customers. According to the founder Chen Lan, Brother Chan is a new catering company that was officially launched last October, because after two years of technical research and development, it solved the problem that noodles can't be stored for a long time after being cooked.

With this unique core technical advantage and broad market prospect, Brother Chan has opened up its popularity and market in the Software Park with the precise positioning of "We only deliver noodles when taking out food" in just half a year.

It is said that this store completed the project establishment, renovation and opening in just one month.

"At that time, we found the pavement to be transferred by chance, but the landlord only gave us less than a week to raise funds, so we launched the crowdfunding plan urgently and completed the crowdfunding three times in just three days." Speaking of the popularity of crowdfunding, Chen Lan couldn't hide his inner excitement.

This is Brother Chan's first store.

According to Chen Lan, Brother Chan's team is a professional team composed of advertising creatives, film and television directors, senior catering industry operators and executive chefs, with about 2 full-time employees.

At present, Brother Chan has a production department, a brand department and an operation department. Apart from quality assurance, he has advantages over others in shaping and promoting his own brand.

unique skills, take-out only delivers noodles

In areas with dense office buildings and white-collar workers, take-out has naturally become a necessity.

and Chen Lan just found the business opportunity.

Through investigation, she found that at present, the only option for take-out is rice, but quite a few people like noodles. Including former colleagues in the north, would rather eat two steamed buns than lunch boxes.

noodles, like rice, are staple food and just needed. Worldwide, the proportion of people who eat pasta is larger than that of rice, and the proportion is different in China, but it is relatively balanced in a big city with a large foreign population, such as Beishangguangshen and Shenzhen.

"How big the take-away market is, the demand for sending noodles outside accounts for half of the country."

finally, she raised a question. Is there a noodle that can be taken out? She consulted many friends around her who like to eat noodles, and they all said that they really need such a bowl of noodles.

So, Chen Lan started the road of R&D for two years, and this is Chen Lan's second venture.

they invested more than 1 million yuan in product research and development, including the establishment of central kitchen and other infrastructure.