About Space Impression

The only strategic design agency in China.

Space Impression Enterprise Group Photo is also the only all-round, integrated, one-stop space integrated design agency in China.

The team characteristics of a cross-border consortium ensure the integration of overall project positioning, business configuration, functional planning, brand creation and image specifications, to architectural planning, interior decoration design, landscape design, soft environment creation, and furnishing design. design.

Beyond simplicity and fragmentation, strive to achieve the work results and status of maximum efficiency without rework, complete all visual designs around a core strategy, and accumulate brand assets and image assets in the same direction.

Core values

1. Strategic design agency

2. Cross-border consortium, "very 6+3" operating model

3. 360° visual management, one-stop, comprehensive, compound design agency business mission

Those who gain spatial impression will win the industry, that is: "Establish new categories and win interpretations in every industry" "There are only two reasons for an enterprise to live: to promote human happiness and social progress. Service scope

1. Commercial comprehensive space design (complex planning and design, commercial streets, shopping malls, shopping malls, professional markets, hotels, Clubs, chain terminals, office spaces, etc.)

2. Renovation of three old buildings (old buildings, old factories, old neighborhoods)

3. Real estate marketing space design (sales center/project Design of experience halls, model rooms, fine decoration and handover standards, exhibitions, community commerce, public areas, etc.) The team’s characteristic space impression team is composed of business strategists, architects, planners, interior designers, and advertisers. A cross-border consortium composed of brand communicators and brand communicators. The projects they handle always strive to have correct positioning first, and then achieve spatial excellence. This cross-border consortium has created a unique "strategy + design" working method in the design world. , adopting a very "6+3" work mode to conduct 360-degree visual management of a project without omissions.

The spatial impression team is based in Zhuhai and is mainly divided into Zhuhai team, Dongguan team and Shanghai team. It handles various types of architectural planning, space design and other projects nationwide.

Operation mode "Very 6+3" Operation mode 1 - "6+3" - "6" of commercial comprehensive space 1) On-site investigation - experience, inspect and search for local architectural historical elements in the area where the project is located and concepts, refine, apply, and develop designs; understand the architectural conditions, surrounding environment, and regional cultural atmosphere.

Synchronously collect basic project information and the owner’s business ideas or usage needs and other information.

2) Market research—Investigate and study similar projects and surrounding areas, business models of competing products in the same city, and spatial models to find entry points for the differentiation of the design of this case.

3) Brainstorming - Based on the first two steps, communicate in depth with Party A about the future operating model, required supporting facilities and services.

4) Find the positioning (project positioning, aesthetic orientation and lifestyle research of the target consumer group) 5) Set the strategy (business strategy and design strategy) 6) Make the overall plan (the overall plan in the project red line map , cut the project into tofu pieces, clarify what each piece does specifically, and think clearly about the profit model and space design of each sub-item at the same time) 7) The first six steps are both independent and overlapping. Each step is both the basis for the next step and the previous step. Summary of work.

2 - "6+3" - "6" of the renovation of the three old projects 1) On-site investigation - experience and inspect the site where the project is located; understand the building conditions and surrounding environment; look for local architectural historical elements and concepts , regional cultural atmosphere, etc.; collect basic project information and the owner’s business ideas or usage needs and other information.

Organize and analyze the collected information to provide project positioning and design basis.

2) Market research - understanding of the city, area and community environment where the project is located, investigation and research on the business model and spatial model of similar projects in the same city or at home and abroad, which will form the market basis for this case.

3) Brainstorming - business strategists, architects, space designers, brand promoters, project managers, materials and soft decoration personnel, etc., conduct symposiums based on the collected project information, and conduct in-depth discussions Discuss the market positioning and feasibility demonstration of the project.

4) Find the positioning (target consumer group analysis, business operation model analysis, overall project positioning) 5) Determine the business strategy: format ratio, functional grouping, area ratio, profit model, investment operation, clear Every square meter of the project is functional.

6) Design strategic direction positioning: planning, architecture, landscape, interior, brand, promotion, case title, advertising slogan, investment calculation, etc., 360° visual management, and nine dimensions to enhance project value.

3 - "6+3" - "6" of the real estate marketing space 1) On-site investigation - understand the current situation of the real estate, and simultaneously collect basic information about the real estate and the developer's requirements and other information.

2) Market research - investigation and research on the design styles and spatial patterns of competing properties in the surrounding areas and in the same city to find entry points for the design differentiation of this case.

3) Creative Storm Meeting - Based on the first two steps, organize the project team to have in-depth communication with Party A about the aesthetic orientation and lifestyle of the target consumer group, and finally propose a design concept.

4) Determine the design strategy (a strategy that must be differentiated and consistent with the characteristics of the project) 5) Determine the main materials 6) Determine the main decoration Part 2: "3" of the "6+3" work process "The last three steps: graphic design + soft decoration design + space design 1. Graphic design: project logo, auxiliary graphics, VI extension, advertising screen specifications, guide system design and performance are the finishing touches in the space.

2. Soft decoration design: color scheme, furniture, curtains, fabrics, jewelry, green plants and other scheme designs.

3. Space design:

The first step of work: conceptual design stage

The work results include: concept description, floor plan, and main spatial style Intentional images and concept sketches.

The second work stage: scheme design stage

Refining the spatial organization relationship and adjusting the functional layout.

Creatively design the main space decoration.

Clear the relationship between main materials and colors and express them.

The work results include: scheme design description, floor plan, main space renderings, and soft decoration intention pictures.

The third work stage: preliminary design stage

Determine the floor plan drawings.

Express the elevation of the necessary space (excluding simple space) in the form of construction drawings.

Work results include: first draft of material list, door list, lamp list, and sanitary ware list.

The fourth work stage: construction drawing design stage

Complete the detailed drawings of all spaces and clarify the construction process.

The work results include: improving the material table, door table, lamp table, sanitary ware table, hardware table and furniture table.

Complete relevant drawings that match the equipment.