According to Tencent’s official statement, WeChat is not a marketing tool, but needs to highlight interactive communication and service customization.

I personally believe that the current ranking of WeChat public accounts in related searches mainly consists of four aspects, namely interactive communication, service customization, name design, and account authentication.

Let us talk about interactive communication, service customization, and name design based on the existing public accounts with higher WeChat rankings.

1. Interactive communication: The interaction emphasized by WeChat will not be the automatic human-computer interaction of the system, but the direct interaction between you and the user, answering various questions raised by the user, which is in line with the "interactive communication" proposed by the WeChat team

, in fact, Tencent’s interactive communication mainly hopes that the big account can truly solve problems for users, rather than copying and transmitting information like a marketing tool.

This is also the purpose of WeChat’s statement that WeChat is not a marketing tool.

The more interactive communication content, the more in line with Tencent’s concept of “interactive communication”.

The more these contents are done, the closer they are to WeChat’s product values.

The higher your search ranking will be.

We can search for "hotel" and the first one is "Suichang Kane Hotel Co., Ltd." When we communicate with this public account, he will communicate with you manually, which means customer service interaction.

Public accounts are more suitable for WeChat’s search rankings.

2. Service customization: Add relevant services according to your industry to your WeChat account, and provide relevant transaction functions for this service. For example: the recently launched McDonald's coupon service.

Click to pay to complete McDonald's coupon purchase service on WeChat.

McDonald's WeChat public account completes the entire purchase process from the WeChat platform. For McDonald's, it has truly completed the o2o service. This meets WeChat's service customization requirements for public accounts. For WeChat, it has completed the entire platform.

The transformation of information flow into capital flow.

This satisfies Tencent's ambition to build mobile e-commerce platform services.

Naturally, the ranking of your public account will also be rapidly improved.

Therefore, our public account should try to combine the characteristics of your industry and develop some methods that can be converted into capital flow. We can develop relevant payment transaction functions according to the company's product positioning.

For example, for travel accounts, you can cooperate with relevant travel agencies to develop online travel booking services, such as eLong or Ctrip on the WeChat platform.

3. Name design: 1. Avoid unfamiliar words: avoid using WeChat accounts that are unfamiliar to netizens or have no relevant keywords. Because WeChat’s public account platform is a closed platform, except for forwarding WeChat content, there are no good WeChat public accounts so far.

Ranking, according to relevant statistics, 72.6% of the mainstream methods for users to obtain public accounts come from searches on the WeChat platform.

So remember to choose a name that has nothing to do with the industry or is abstract.

If you are an educational public account, choose a name like "Cicada Tree". Unless your content is very exciting and has a high forwarding rate that can attract enough attention, it will be difficult for users to understand it through searches.

Most searches on the WeChat platform are based on matching names and descriptions to rank high.

2. Avoid broad vocabulary. The name design of WeChat should be like SEO, and even the description of the public account should be described like the description of SEO web page. It is best to combine it with Baidu index to find words with high search degree, and it should be in line with the searches of netizens.

Habit.

For example, if your customer group is gourmets in Beijing, if you name it "food", it will obviously not only target too broad a group of people, but also make it difficult to stand out in the ranking of the entire food WeChat public account. Even users who follow your food may not be able to stand out.

are your customers.

On the contrary, if you choose "Beijing Food", you will not only hit your customer base, but also reduce the number of your competitors, killing two birds with one stone.

Keywords should correspond to your field, try to be vertically subdivided in this field, and it is best to combine it with the region.

Regional and vertical areas are the best WeChat large names.

In short, accurate keyword searches in WeChat operations make it easier for users to find you. Interactions that follow real-time interactions can achieve platform-based one-to-one services. Platform-related o2o services can transform your WeChat ID services into real

By doing these three things well, we will achieve a perfect integration with the WeChat platform, and we will naturally stand out among the many public accounts.