1. Geographical advantage: it is located in the north of the city across the rainbow and enjoys a good geographical advantage. The real estate in the north of the city is a prosperous area or lot of Pingxiang City, with more commercial and pedestrian resources. As a property in the north of the city, crossing Rainbow Square can attract more attention and search. In contrast, Runda's international geographical location is relatively common and its popularity is relatively low.

2. Brand awareness: Over the Rainbow has a high brand awareness. Crossing the rainbow is a well-known commercial brand with high popularity and reputation in Pingxiang area. As a rainbow brand building, Rainbow Plaza can attract more attention and search and brand influence. In contrast, Runda's international brand awareness is low and relatively weak.