1. Find the source of the news for soft articles

The so-called source of news refers to objective facts as the basis or opportunity for news dissemination. It is the basis for a fact to become news. To put it bluntly, it refers to the reasons why news is adopted and published by editors. If you want to write soft articles like news, you must first find a news source for the content you write. For example, if the product, service, or company you are promoting has a particularly significant event or breakthrough, this will form the reason for the media to report on you, and you will have a source of news.

2. Write timely soft articles

An important symbol of news is timeliness. If you want to write soft articles like news, you must give the soft articles timeliness. A soft article is time-sensitive. Not only will it look like news, but it will also put pressure on editors to become obsolete if it is not used or used late, increasing the probability of editors adopting it. However, general product promotions are bland introductions about product functions and benefits. How can we make them timely? An important method is to eventify the soft article, setting up an event or story that has just happened, and giving the soft article timeliness through character description, event description or event commentary. In it, you can achieve the desired communication effect by combining the content you want to promote.

3. Add news elements to soft articles

You can make soft articles more like news by writing events or stories. For example, you can write a romantic love story or a beauty event where the protagonist has a relationship with cosmetics. When writing an event or story, you must use the six major news elements of time, place, person, cause (of the event), process, and result to make the soft article more like news. You also need to make the story or event attractive, and you can work on it from two aspects. One is the novelty and twists and turns of the event. No one wants to read a straightforward story; the other is that the story must appeal to people and have appropriate emotions. describe. It should be noted here that although your story is made up, it must be reasonable and well-intentioned, and do not talk nonsense, let alone say something unconscionable.

4. Pay attention to the article structure of soft articles

Using the structure of news to write soft articles is another method. In terms of format, it can be written according to the general structure of news, that is, written in five parts: title, introduction, main body, background, and conclusion. This kind of writing is not only acceptable to news editors, but also easy to be accepted by readers. If your writing skills are not very high, you should generally write in the form of an inverted pyramid, that is, put the most important and attractive parts in the title and introduction, and put the other parts in the main body, background, and conclusion, like this The advantage is that many people have the habit of only looking at the title and introduction before deciding whether to read on. You can ensure that the most important information is conveyed to the reader first.

5. Commercial content placement must be clever

In addition to soft articles written to obtain links, most soft articles must be used for commercial promotion. So how to organically integrate commercial content into soft articles? What about discreet propaganda? The following points should be noted here.

First, in the title and lead of the news, only the brand or the most important slogans should appear, and avoid excessively listing product functions and features. A certain amount of suspense should be set up in the title or introduction to attract readers to read on.

The second is to place the most important keywords in the title or lead, because the soft article you write also hopes to be included by search engines and searched by readers, and search engine inclusion is the title and lead of the article. In this part of the text, put the keyword here so readers will find it once they search.

The third is to concisely write the benefits of the product to customers in the theme and conclusion. This part is also very important.

The fourth is to place secondary promotional content such as product efficacy and performance in background materials. The so-called background information of news is related to the text and assists reading, but even here you should not use advertisements. Written in a tone that will annoy editors and readers. You should objectively and appropriately introduce the special features of the product in the tone of writing a popular science article. In order to facilitate readers' reading and understanding, the editor will keep this paragraph for you.