Xiaomi's popularity has made more people know about social marketing, and let people see the power of self-media. Since then, the self-media has moved from the back of the stage to the front of the stage, which has been praised and criticized by people. The capital market is very fond of this. After all, users are king in the era of Internet trials.

from the narrow sense of media, individuals rely on their unique opinions, ideas and contents to attract a large number of users, and finally use the virus spreading effect of social traffic platforms to influence users' cognition. Many people who are educated and have the freedom to spend their time have a rich knowledge background and a strong desire to share. Due to the powerful star-making, celebrity effect and great influence on sub-industries, users who dream of becoming a celebrity V are willing to carefully produce high-quality content; For various internet platforms, such high-quality UGC content and user activity are the foundation for their own settlement and high valuation; For advertisers, accurate user groups, strong opinion-oriented publicity, coupled with socialized communication effect, this precise marketing effect is amazing and difficult to replace by any other form. This is why the media is so popular.

in the future, the development trend of self-media is, firstly, that practitioners are more professional, and the era when grassroots are king has passed. In the future, as the domestic media industry continues to shuffle, it is expected that more traditional media people will devote themselves to the media, and they will inject more norms of journalistic professionalism into the content production from the media. Individuals will also think of a team to change and operate in an institutionalized way, so as to provide various organizational interfaces for later commercialization, and the organizational form will change in the direction of corporatization, and some heads will increase the intensity of introducing talents from traditional media to strengthen their content production strength. Of course, the future self-media investment will be more routine, the operation will be more standardized, and formal content authorization and content specification will be formed.