Many novices, even if they have played Xiaohongshu for a long time, still do not know the functions in Xiaohongshu.

For example, many people may not know about the newly launched functional circle some time ago.

So in this article of Lankemo Classroom today, I will tell you about the new functions and functions of Xiaohongshu, so that you can quickly understand the common functions of Xiaohongshu.

Moment The moment function in Xiaohongshu is a new function in 2020, mainly for bloggers to check in every day.

After publishing, [Ta’s moment][xx check-in] will appear on the blogger’s homepage.

Many people may have noticed this detail, but don't know how to publish it.

In fact, this function is very simple, without any threshold or skills, just like we usually send content notes.

We only need to open the Xiaohongshu APP normally, click on the yellow circle in the upper left corner, and then select the content and format we want to publish.

After successful publication, it will appear on the fans' Xiaohongshu follow page and the blogger's personal home page.

There are currently four content formats you can choose from: daily sign-in, check-in, text, and video.

You can choose a theme corresponding to the check-in content, such as food check-in, movie check-in, mood check-in, library check-in, etc.

In addition, you can also customize the check-in, and the selected check-in theme will be prompted later.

For example, if you post three check-in moments about food, another card will be displayed behind the popular check-in recommendations: "Food check-in has been done three times."

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The display will be collapsed momentarily.

For example, in the form of a check-in, the home page will display xx check-in, and the cover will be the latest content.

Clicking on the picture will also display the previously checked-in content.

The horizontal bar on the progress bar above represents the number of times you have checked in of the same type.

What should be noted here is that both the written expression and the photographed content are displayed in "My Moments".

The shooting can be a short video taken on site or an edited video can be uploaded.

This function is mainly based on daily content sharing and has no special significance.

The advantage is that users can learn more about the blogger’s daily life based on the moments sent by the blogger.

Circles Xiaohongshu’s new function “Circles” is similar to Baidu Tieba’s social interests of strangers.

It is mainly operated through the official account of "Circle Assistant" to help users understand the functions, answer puzzles, and organize related activities.

At present, the number of fans of Circle Assistant has reached 5023. *** has posted 6 notes, 4 of which are officially organized "circle activities".

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It is understood that the "circle" function has been launched as early as July and August 2020, but it is in the initial stage of internal testing and has not been actively opened to all users.

However, users who have not received invitations can also enter the "circle" by sharing with invited friends.

Now that the circle is open, there are two ways to join the circle.

The first is to directly search for the circle assistant, and then click to send a message. You can see different circle types, including interest categories: account player mutual aid station, coffee museum, tipsy bistro, photography study room, etc.

And the people you are looking for include: love training club, cat slave training academy, etc.

Chatting about entertainment includes: movie discussion base, rock POGO scene, etc.

Another way to join is to search for circle keywords in the Xiaohongshu search industry and join the circle directly.

At present, the entire circle and Xiaohongshu are basically independent. Except for private messages and basic information exchange, everything else is independent. One account can join multiple circles at the same time.

Circles are the same as Moments. The cost and threshold for publishing content are very low. It can be a sentence or even a picture or a video, similar to the dynamics of Moments.

There is no burden of experience in the circle, nor does it require you to create high-quality content as soon as you join.

Some are just communicating with a group of people with the same interests, which is basically a state where everyone can participate.