question 1: how to do e-commerce? with the rapid development of technology and concepts, online shopping has become one of the shopping methods for more and more people because of its cheap, rich and convenient characteristics. In recent years, especially in 28, with the rapid increase in the number of Internet users in China, the online shopping market in China has also broken through the 1 billion mark and has become an important part of the domestic retail market. Perhaps in the near future, online shopping will completely subvert people's lifestyles. In the future, whoever can have a platform facing the end customers will have the initiative to control the market.

overall planning

There is no own product or market. Under the premise of not having your own terminal, having nothing, only relying on the knowledge and experience of e-commerce, and under the pressure and competition of many large and small e-commerce, how to make your own e-commerce platform and how to let others know about your existence.

first of all, we have to walk on two legs. in the early stage, without any superior resources, how to attract and retain members will be the key. (This mainly involves operation and marketing.) This is one: Second, it is to plan the online shopping platform. The framework of the website is very important for the construction of the website. It is the basis for the design, construction and operation of the whole website, and it is also the most important place for shopping. It is the first platform directly facing consumers. Therefore, it is necessary to think far and carefully when designing, leaving room for future expansion and avoiding detours.

in view of the consumers you have to face first, you must first make clear who you want to sell and what you want to sell. And many competitors who already exist and do well, we must give the online shopping platform a clear tone:

1: daily necessities. Women's products and small household appliances are the main products, while taking into account the necessities of life and constantly developing new products. At present, a lot of e-commerce is done well based on "3", giving consideration to other products. In order to avoid their own disadvantages, they mainly develop new products.

2. Target customers: office workers, women, college students and people who like surfing the Internet. People aged between 18 and 45. It can also be subdivided. By region: At present, according to some statistics, the focus of online shopping is in East China, followed by South China.

3. Profit model. At present, it is the only way to make profit by sales revenue. At the beginning, it is impossible to focus on our own online platform, but to attract consumers to become members through various traditional channels and various electronic media and networks. It can be said that in the early stage, the traditional model will basically drive the increase of network members.

4. Operation management: This is the most important aspect and the key to survival. Mainly involves the following aspects:

A: commodity management. Commodities are the basis for the survival of an e-commerce website and the driving force for customer demand. Developing products is the most important thing. Only by developing quality and cheap products that can be loved by more customers can we attract customers and repeat customers. This is also the survival of the website. The other is commodity price, which is one of the key factors that customers are most concerned about and sensitive to. At present, the products are quite similar, and everyone's products are similar. In the case of similar service, customers are very concerned about the price of goods. Often low prices can attract more member customers, which is in addition to catalog management, shelf management, data management, sorting and brand management.

B: website promotion: online promotion and offline promotion are needed. At the beginning, we mainly focus on tradition and offline. For example, we can enter the university irregularly, and this is one of the best ways to cultivate stable members in the future. We can organize a batch of products suitable for young people and seasons according to the characteristics of students and enter the university to engage in promotional activities. And these student members, once accepted, will be one of the most stable customer groups in the future. There have been such examples.

C: promotion management: online promotion and offline promotion need to be combined. Gifts: including electronic money, single item gifts and grade gifts; Recommended package, the best combination of goods and customers buy DIY in three forms; Special recommendation: limited time shocking, treasure hunting and other activities

D: warehousing, logistics and transportation management: establishing its own independent logistics and through the third-party platform.

E: payment system management: the payment process is relatively smooth, such as cash on delivery, online payment, bank wire transfer, store payment, etc. In addition, mobile POS card swiping service will be added for cash on delivery, and installment payment service will be added for online payment, which will better meet the diversity of customer needs;

F: customer service management: in particular, online customer service, we can provide various customer services, such as consultation and reply, information prompt and shopping guide in the sales process, after-sales order tracking and customer return visit, and emergency handling, so as to improve customer satisfaction as much as possible.

G: member system management: ...... > >

question 2: what should e-commerce do? Or if you are talented, you can write more blog posts to increase the exposure. Sister Bomi wishes you a prosperous business! ! ! To be an e-commerce company, in the process of market operation, the company is online, the teacher is by your side, you can solve problems in time, you can get timely help if you have difficulties, and you can talk directly with the company and the teacher; E-commerce is a brand-new marketing concept with strong network support. E-commerce can never be learned. Only by continuous learning can we do the best e-commerce. This problem is difficult, easy to say and easy to say. I have been operating e-commerce since I was a junior high school student who can't play computer. But I have come step by step. Now I have established a new peony sign business department in Longgang, Cangnan County. I mainly focus on signs, gifts and handicrafts. E-commerce is packaged as a shop. I haven't been trained by any e-commerce college. I just started to explore and learn slowly from another place. If I graduate from the current e-commerce school, I may not be able to operate e-commerce well. Because they only have theoretical knowledge now, do they have a diploma? Yes, they do. Do they have academic qualifications? It's a little higher than our own academic qualifications. But when they enter the society and want to find their counterparts to do e-commerce, they can do it now. Because they don't have information, now e-commerce is an information war. Whoever has the information that customers need can operate e-commerce. Of course, This e-commerce is based on the computer network. E-commerce is called e-commerce for business people who start businesses on the network with computers. Or it is based on a company, and the boss provides you with information, and you help them put the products on the network and tell you the knowledge and basic selling price of the products. This is also called e-commerce. There is also freelancing in the society now. Take individuals as units to find the product information needed by customers themselves. Supply to the other party. Individuals can boast about the industry and promote their products. This is the current e-commerce. Whether you can do it well depends on how you socialize with customers' words on the Internet. Now, just because a sentence may attract customers, some may attract customers and bring you business information and wealth. But if you make a mistake in a sentence, you may lose a good customer. In e-commerce, word socialization is the most important. You are still operating on the Internet. Honesty and sincerity are more important. Others trust you, so you should treat customers with the most sincere attitude. Do e-commerce in good faith on the network, and you will be a successful e-commerce person. I wish you a prosperous business and smooth sailing! ! ! !

question 3: how to do well in e-commerce operation. 1. do well in sorting out your own data and positioning your customer base, such as country, commodity type, consumers, payment methods, fees and tariffs, and then make corresponding plans;

2. Carry out targeted publicity on the effectiveness of matching consumers according to their life and work circles, preferences, etc. For example, if the customers are over 4 years old with purchasing power, such people are usually middle and high-level enterprise managers or private enterprise owners, and they don't have time to watch roadside advertisements, TV and play online games, then the most likely promotion methods are mobile phones, newspapers, impurities, etc. Your web advertisements are basically completely ineffective, and you put them in financial magazines.

3. sponsor related activities, such as entrepreneurs' association and so on.

I started to do logistics system integration projects in 2, and the projects of No.1 Store, JD.COM, Amazon, Laiyi, Vipshop, Yongle, Dangdang and Yixun are all involved, so I won't talk nonsense to you, because you haven't specified any specific product categories, and you can't give any specific suggestions across that country and continent.

question 4: how to do e-commerce well has become a relatively low-cost publicity channel during the economic crisis, and there is no doubt that e-commerce will be the mainstream way for enterprises to promote and market in the future. However, with the increasing number of B2B websites, the big ones are small, the good ones are mixed, and the comprehensive industries are classified. Enterprises should really polish their eyes to choose B2B websites suitable for their own companies.

how to choose a suitable b2b website?

the first thing to talk about is the promotion channel.

It is very important to comment that a b2b platform is suitable for product channels that are not suitable for its own promotion. First of all, we need to know how the platform helps members' products, such as the typical representative of China e-commerce platform at present. The main promotion methods of Alibaba and HC Network are Internet, and the main promotion methods are purchasing publications and exhibitions. Enterprises should first look at what kind of promotion methods their products are suitable for, such as clothing and ready-made clothes. If they are auto parts, hardware tools, chemical raw materials, etc., the exhibition promotion effect is better.

Second, how do they attract buyers to the platform?

Comment on the effectiveness of a platform. The real number of buyers is a very important indicator, so how to attract buyers to the platform is very important. In other words, the number of buyers accumulated by the platform is basically the same. Nowadays, most platforms advertise in the same way, such as media advertisements and Internet advertisements, among which the Canton Fair is a battleground for military strategists. If you can see that there are large-scale advertisements on these platforms at the Canton Fair, you can at least prove that these large-scale platforms can guarantee a basic number of buyers. In addition, the number of buyers on the platform has been accumulated for a long time, and each platform will establish a buyer database. You can get a preliminary evaluation and judgment from the time of operation, such as the establishment of Alibaba in 1999, the establishment of Wenbi Tiantian in 1975, and the establishment of HC Network in 1995. There is a reason for the existence of the platform. A long-term operating platform must have a magic weapon, so the earlier it is operated, the longer it will be, and the accumulated reputation and buyer base can be guaranteed.

What countries and regions are the buyers of the third platform probably from?

Enterprises should first know whether their products are mainly domestic trade or foreign trade export. When choosing platforms according to their own needs, many platforms are mainly engaged in domestic trade, such as HC. com, and there is basically no overseas promotion. Many platforms are mainly engaged in foreign trade promotion, such as Wenbi Tiantian. They will participate in almost large-scale exhibitions abroad, and some English procurement publications will be distributed overseas. In addition, we should consider which countries and regions our products want to be promoted to, and each platform has different advantages. Alibaba is hard to say, its sources are very mixed and its performance is very mediocre.

The fourth thing to talk about is the price. Here, we will talk about global sources. The promotion expenses of hundreds of thousands at a time make small and medium-sized enterprises regress. How effective it is to try a platform with high expenses is not in line with the current economic environment.

the summarized price is as follows:

Alibaba export pass: 19,8 yuan

ttnet foreign trade scheme: 2,5 yuan; domestic trade scheme: 1,6 yuan

ec21 foreign trade promotion: 45 dollars

HC network buy and sell pass: 2,58 yuan

global sources needs about 4, yuan!

the fifth thing to talk about is professionalism. Each platform has its own strong products, such as Alibaba and HC. com, which seem to be doing well in all aspects, but in fact, each b2b website has its own strong products. The summary is as follows:

Alibaba: light industrial products, furniture supplies, furniture, chemical products, etc.

Wentian.com: textile fabrics, hardware tools, toys and gifts, auto parts, etc.

HC.com: office automation, toys, agricultural and forestry products, etc.

global sources: electronic products, garments, etc.

According to its own products, the platform for choosing advantages is very good. Only in this way can we get twice the result with half the effort. For example, Taiwan Province Wenbi Tiantian. com has held many gift exhibitions in Japan and Taiwan Province, which is rarely comparable in the promotion effect of gifts in China. Global sources's electronic products also have advantages.

In short, when enterprises choose b2b platform for product promotion, they should consider many aspects such as promotion channels, number of buyers, advantageous countries, prices, advantageous products, etc. Finally, they should choose a platform that suits them, and avoid grabbing at them with eyebrows and beards and following the trend. ...> >

question 5: how to do e-commerce well? In order to do e-commerce, we need to understand the following aspects:

First, the core of any marketing of e-commerce platform is products.

The professionalism, richness and depth of product packaging can gain more consumers' trust, at the same time, it can also reflect the enterprise's intention and professionalism and leave a good impression on consumers. When consumers receive products purchased online, the impression after opening the package is also very important. Imagine if we only sell rice, but we have intimate and beautiful packaging methods and special brand tapes and boxes. Is that a better experience?

second, where is the demand for e-commerce platform products?

which customers can your e-commerce platform meet, and where is your e-commerce platform competitive compared with your competitors? What are the advantages? Make an analysis, see where the weaknesses of the main competitors are, and fight step by step.

Third, the pricing of e-commerce platform products

The standard products are low in price, while the non-standard products are high in price. According to customers' buying habits, combined with the data Rubik's Cube, the price is set reasonably. How to be a standard product is to investigate the supply chain. The low price of the standard product will bring huge traffic. To hold up a store, the non-standard products pay attention to being tall. Only when the price is high enough can we prop up the investment in advertising and let the traffic come in continuously.

fourth, the decoration of e-commerce platform stores

the decoration of e-commerce platform stores can be simple and unified in theme without luxury. The home page experience must be good, not only for good looks, but also for giving consumers a detailed and professional feeling and giving them a clear overall cognition.

Fifth, the content of the e-commerce platform details page should be detailed

A longer details page can retain consumers, and it is better to have pictures and texts.